Beauty and personal care · County · Washington
Salons, barbers and spas in Snohomish County, WA
How Snohomish County, WA compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #938 of 2,385 scored counties
#20 of 35 scored counties in Washington
- Listings
- 1,481
- 231 chain locations (16%)
- Official establishments
- 559
- +5.3% since 2019
- Household spending a year
- $381.6M
- On personal care products and services · $1,207 a household
- Spending per listing
- $258K
- 21% above the U.S.
- Listings per 10k households
- 46.8
- In line with the U.S.
- Population, 2025
- 870,656
- +4.9% since 2020
See the salons, barbers and spas around any address in Snohomish County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Snohomish County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Snohomish County spend about $381.6M a year on personal care products and services, or $1,207 per household, 20% above the U.S. average. Spread across 1,481 salons, barbers and spas, that is $258K per business, 21% above the U.S. figure of $213K.
Snohomish County has 1,481 salons, barbers and spas on map listings as of September 2026. Chain locations make up 16% of them, against 15% across the U.S. That comes to 46.8 for every 10,000 households, in line with the U.S. rate of 47.2.
Official counts show 559 businesses with payroll classed as personal care services in Snohomish County in 2023, up 5.3% from 2019. That is one for every 566 households, against one for every 804 across the U.S. Official counts list 2,026 one-person businesses without payroll. Since fiscal 2022, 14 SBA-backed loans worth $2.2M have gone to businesses classed as personal care services in Snohomish County.
Between 2020 and 2025, the population of Snohomish County grew 4.9%, faster than the U.S. (+3.1%). Snohomish County scores 54 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #938 of 2,385 scored counties and #20 of 35 scored counties in Washington.
How Snohomish County compares
The same measures for Washington and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Snohomish County | Washington | U.S. |
|---|---|---|---|
| Listings per 10k households | 46.8 | 42.4 | 47.2 |
| Spending per listing | $258K | $268K | $213K |
| Households per official establishment | 566 | 695 | 804 |
| Official establishment growth, 2019–2023 | +5.3% | +6.1% | +14.1% |
| Population growth, 2020–2025 | +4.9% | +3.6% | +3.1% |
| Spending per household on personal care products and services | $1,207 | $1,137 | $1,005 |
| Median household income | $111,246 | $98,141 | $80,734 |
| Groundwork market score | 54 | 68 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 531 → 559+5.3% over the period
- Employees, 2023
- 2,449
- Annual payroll, 2023
- $88.2M
- One-person businesses, 2023
- 2,026Businesses with no payroll
- Map listings, September 2026
- 1,481231 chain locations
- Listings at the U.S. rate for this spending
- 1,794The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 14
- Amount
- $2.2M
SBA-backed loans to businesses classed as personal care services in Snohomish County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Snohomish County
- Population, 2025 estimate
- 870,656+4.9% since 2020
- Households
- 316,212
- Median age
- 39.7
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.0
- Land area
- 2,087 sq. mi.
- People per square mile
- 405
- Median household income
- $111,246+28.3% vs. 2015–2019, before inflation
- Average household income
- $142,831
- Median home value
- $696,000
- Jobs located here
- 295,384
- Daytime population
- 731,489Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Snohomish County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Snohomish County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Washington
Every Washington market ranked →The highest-scoring counties in Washington for salons, barbers and spas, numbered among those based in Washington, with Snohomish County marked.
Top counties in Washington
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Skamania County, WA | 91 | 8 | 15.9 | $675K | +5.2% | #6 of 2,385 |
| 2Lincoln County, WA | 88 | 6 | 12.4 | $755K | +9.7% | #18 of 2,385 |
| 3Mason County, WA | 88 | 51 | 19.6 | $520K | +7.8% | #19 of 2,385 |
| 4Klickitat County, WA | 87 | 16 | 16.2 | $599K | +6.6% | #21 of 2,385 |
| 5Stevens County, WA | 86 | 44 | 22.7 | $412K | +6.6% | #30 of 2,385 |
| 6Pacific County, WA | 83 | 19 | 17.3 | $531K | +3.6% | #47 of 2,385 |
| 7Pend Oreille County, WA | 82 | 13 | 21.9 | $427K | +7.1% | #54 of 2,385 |
| 8Okanogan County, WA | 81 | 41 | 23.4 | $383K | +7.3% | #60 of 2,385 |
| 9San Juan County, WA | 80 | 20 | 22.2 | $478K | +4.2% | #64 of 2,385 |
| 10Douglas County, WA | 75 | 35 | 22.0 | $474K | +8.0% | #166 of 2,385 |
| 20Snohomish County, WA | 54 | 1,481 | 46.8 | $258K | +4.9% | #938 of 2,385 |
Other business types in Snohomish County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas54
- Hair salons60
- Barbershops73
- Nail salons59
- Spas and skin care56
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Snohomish County, WA?
Map listings as of September 2026 show 1,481 salons, barbers and spas in Snohomish County. 231 of them (16%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 559 businesses with payroll classed as personal care services in 2023, up 5.3% from 2019. Official counts also show 2,026 one-person businesses without payroll.
How much do households in Snohomish County, WA spend on personal care products and services?
About $381.6M a year, or $1,207 per household. That is 20% above the U.S. average (an index of 120, where 100 is the U.S. average). Spread across the 1,481 salons, barbers and spas on map listings, it comes to $258K per business. It is estimated from the incomes of the 316,212 households in Snohomish County and national spending patterns by income.
How does Snohomish County, WA compare with the U.S. for salons, barbers and spas?
Snohomish County has 46.8 salons, barbers and spas per 10,000 households, in line with the U.S. rate of 47.2. Spending per business is $258K, 21% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Snohomish County would have about 1,794, against 1,481 on map listings. There is one business with payroll in the industry for every 566 households, against one for every 804 across the U.S. The official count rose 5.3% from 2019 to 2023, against +14.1% for the U.S.
How fast is Snohomish County, WA growing?
Population estimates put Snohomish County at 870,656 people in 2025, up 4.9% since 2020, faster than the U.S. (+3.1%). It has 316,212 households. The median household income in Snohomish County is $111,246 a year, 38% above the U.S. median of $80,734. That rose 28.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Snohomish County scores 54 for salons, barbers and spas (upper middle), #938 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Snohomish County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Snohomish County
Screening a site or an acquisition in Snohomish County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Snohomish County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.