Beauty and personal care · Small-town market · Washington
Salons, barbers and spas in the Oak Harbor, WA area
The salons, barbers and spas in the Oak Harbor, WA area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 63 out of 100: Upper middle
Ranked #103 of 538 scored small-town markets
#6 of 10 scored small-town markets based in Washington
- Listings
- 99
- 15 chain locations (15%)
- Official establishments
- 32
- 0.0% since 2019
- Household spending a year
- $38.3M
- On personal care products and services · $1,064 a household
- Spending per listing
- $386K
- 82% above the U.S.
- Listings per 10k households
- 27.5
- 42% below the U.S.
- Population, 2025
- 85,657
- −1.5% since 2020
See the salons, barbers and spas around any address in the Oak Harbor area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Oak Harbor area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 99 salons, barbers and spas in the Oak Harbor area. 15 of them (15%) are chain locations, against 15% across the U.S. That comes to 27.5 for every 10,000 households, 42% below the U.S. rate of 47.2.
Households in the Oak Harbor area spend about $38.3M a year on personal care products and services, or $1,064 per household, 6% above the U.S. average. That is about $386K of household spending for each business on map listings, 82% above the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in the Oak Harbor area was 32 in 2023, unchanged from 2019. That is one for every 1,124 households, against one for every 804 across the U.S. Official counts list 197 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $193K has gone to businesses classed as personal care services in the Oak Harbor area.
Between 2020 and 2025, the population of the Oak Harbor area declined 1.5%, against +3.1% for the U.S. For salons, barbers and spas, the Oak Harbor area has a Groundwork market score of 63 (upper middle): #103 of 538 scored small-town markets and #6 of 10 scored small-town markets based in Washington. That puts it in the top quarter of small-town markets.
How the Oak Harbor area compares
The same measures for Washington and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Oak Harbor area | Washington | U.S. |
|---|---|---|---|
| Listings per 10k households | 27.5 | 42.4 | 47.2 |
| Spending per listing | $386K | $268K | $213K |
| Households per official establishment | 1,124 | 695 | 804 |
| Official establishment growth, 2019–2023 | 0.0% | +6.1% | +14.1% |
| Population growth, 2020–2025 | −1.5% | +3.6% | +3.1% |
| Spending per household on personal care products and services | $1,064 | $1,137 | $1,005 |
| Median household income | $90,551 | $98,141 | $80,734 |
| Groundwork market score | 63 | 68 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 320.0% over the period
- Employees, 2023
- 135
- Annual payroll, 2023
- $5.1M
- One-person businesses, 2023
- 197Businesses with no payroll
- Map listings, September 2026
- 9915 chain locations
- Listings at the U.S. rate for this spending
- 180The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $193K
SBA-backed loans to businesses classed as personal care services in the Oak Harbor area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Oak Harbor area
- Population, 2025 estimate
- 85,657−1.5% since 2020
- Households
- 35,972
- Median age
- 46.9
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.1
- Land area
- 209 sq. mi.
- People per square mile
- 416
- Median household income
- $90,551+32.0% vs. 2015–2019, before inflation
- Average household income
- $113,035
- Median home value
- $593,300
- Jobs located here
- 16,025
- Daytime population
- 70,254Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Oak Harbor area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Oak Harbor area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Washington
Every Washington market ranked →The highest-scoring small-town markets in Washington for salons, barbers and spas, numbered among those based in Washington, with the Oak Harbor area marked.
Top small-town markets in Washington
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Shelton, WA | 90 | 51 | 19.6 | $520K | +7.8% | #1 of 538 |
| 2Port Townsend, WA | 74 | 41 | 25.1 | $393K | +2.7% | #28 of 538 |
| 3Aberdeen, WA | 72 | 96 | 31.3 | $286K | +3.0% | #43 of 538 |
| 4Pullman, WA | 67 | 39 | 20.8 | $424K | +1.5% | #69 of 538 |
| 5Centralia, WA | 66 | 113 | 34.3 | $279K | +6.7% | #81 of 538 |
| 6Oak Harbor, WA | 63 | 99 | 27.5 | $386K | −1.5% | #103 of 538 |
| 7Ellensburg, WA | 57 | 83 | 41.5 | $240K | +4.2% | #187 of 538 |
| 8Port Angeles, WA | 56 | 126 | 36.0 | $264K | +1.1% | #200 of 538 |
| 9Moses Lake, WA | 56 | 151 | 42.7 | $221K | +6.3% | #205 of 538 |
| 10Othello, WA | 46 | 30 | 47.7 | $192K | +4.3% | #328 of 538 |
Other business types in the Oak Harbor area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas63
- Hair salons66
- Barbershops75
- Nail salons50
- Spas and skin care75
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Oak Harbor, WA area?
The Oak Harbor area has 99 salons, barbers and spas on map listings as of September 2026. 15 of them (15%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 32 businesses with payroll classed as personal care services in 2023, unchanged from 2019. Official counts also show 197 one-person businesses without payroll.
How much do households in the Oak Harbor, WA area spend on personal care products and services?
About $38.3M a year, or $1,064 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 99 salons, barbers and spas on map listings, it comes to $386K per business. It is estimated from the incomes of the 35,972 households in the Oak Harbor area and national spending patterns by income.
How does the Oak Harbor, WA area compare with the U.S. for salons, barbers and spas?
The Oak Harbor area has 27.5 salons, barbers and spas per 10,000 households, 42% below the U.S. rate of 47.2. Spending per business is $386K, 82% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Oak Harbor area would have about 180, against 99 on map listings. There is one business with payroll in the industry for every 1,124 households, against one for every 804 across the U.S. The official count held level from 2019 to 2023, against +14.1% for the U.S.
How fast is the Oak Harbor, WA area growing?
Population estimates put the Oak Harbor area at 85,657 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 35,972 households. Median household income in the Oak Harbor area is $90,551, 12% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 32.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Oak Harbor area scores 63 for salons, barbers and spas (upper middle), #103 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Oak Harbor area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Oak Harbor area
Screening a site or an acquisition in the Oak Harbor area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Oak Harbor area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.