Beauty and personal care · Metro area · Washington
Salons, barbers and spas in the Longview-Kelso, WA metro area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Longview-Kelso, WA metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 62 out of 100: Upper middle
Ranked #69 of 387 scored metro areas
#7 of 11 scored metro areas based in Washington
- Listings
- 177
- 33 chain locations (19%)
- Official establishments
- 39
- +2.6% since 2019
- Household spending a year
- $42.6M
- On personal care products and services · $969 a household
- Spending per listing
- $241K
- 13% above the U.S.
- Listings per 10k households
- 40.3
- 15% below the U.S.
- Population, 2025
- 114,885
- +3.5% since 2020
See the salons, barbers and spas around any address in the Longview-Kelso metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Longview-Kelso metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Longview-Kelso metro area comes to about $42.6M a year: $969 per household, 4% below the U.S. average. That is about $241K of household spending for each business on map listings, 13% above the U.S. figure of $213K.
The Longview-Kelso metro area has 177 salons, barbers and spas on map listings as of September 2026. Of those, 33 are chain locations, or 19%, against 15% across the U.S. That comes to 40.3 for every 10,000 households, 15% below the U.S. rate of 47.2.
Official counts show 39 businesses with payroll classed as personal care services in the Longview-Kelso metro area in 2023, up 2.6% from 2019. That is one for every 1,127 households, against one for every 804 across the U.S. Official counts also show 292 one-person businesses without payroll.
Between 2020 and 2025, the population of the Longview-Kelso metro area grew 3.5%, in step with the U.S. (+3.1%). For salons, barbers and spas, the Longview-Kelso metro area has a Groundwork market score of 62 (upper middle): #69 of 387 scored metro areas and #7 of 11 scored metro areas based in Washington. That puts it in the top quarter of metro areas.
How the Longview-Kelso metro area compares
The same measures for Washington and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Longview-Kelso metro area | Washington | U.S. |
|---|---|---|---|
| Listings per 10k households | 40.3 | 42.4 | 47.2 |
| Spending per listing | $241K | $268K | $213K |
| Households per official establishment | 1,127 | 695 | 804 |
| Official establishment growth, 2019–2023 | +2.6% | +6.1% | +14.1% |
| Population growth, 2020–2025 | +3.5% | +3.6% | +3.1% |
| Spending per household on personal care products and services | $969 | $1,137 | $1,005 |
| Median household income | $76,531 | $98,141 | $80,734 |
| Groundwork market score | 62 | 68 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 39+2.6% over the period
- Employees, 2023
- 128
- Annual payroll, 2023
- $3.8M
- One-person businesses, 2023
- 292Businesses with no payroll
- Map listings, September 2026
- 17733 chain locations
- Listings at the U.S. rate for this spending
- 200The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in the Longview-Kelso metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Longview-Kelso metro area
- Population, 2025 estimate
- 114,885+3.5% since 2020
- Households
- 43,943
- Median age
- 42.1
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.1
- Land area
- 1,141 sq. mi.
- People per square mile
- 98
- Median household income
- $76,531+40.4% vs. 2015–2019, before inflation
- Average household income
- $95,669
- Median home value
- $397,500
- Jobs located here
- 40,531
- Daytime population
- 95,784Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Longview-Kelso metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Longview-Kelso metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Washington
Every Washington market ranked →The highest-scoring metro areas in Washington for salons, barbers and spas, numbered among those based in Washington (a market based in another state is listed without a number), with the Longview-Kelso metro area marked.
Top metro areas in Washington
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bremerton-Silverdale-Port Orchard, WA | 68 | 396 | 36.5 | $315K | +2.7% | #34 of 387 |
| 2Spokane-Spokane Valley, WA | 64 | 922 | 38.8 | $256K | +3.5% | #55 of 387 |
| 3Seattle-Tacoma-Bellevue, WA | 63 | 7,361 | 45.8 | $270K | +3.3% | #60 of 387 |
| 4Bellingham, WA | 63 | 360 | 38.3 | $268K | +3.9% | #61 of 387 |
| 5Mount Vernon-Anacortes, WA | 62 | 217 | 41.5 | $254K | +2.4% | #67 of 387 |
| 6Wenatchee-East Wenatchee, WA | 62 | 199 | 41.9 | $248K | +5.0% | #68 of 387 |
| 7Longview-Kelso, WA | 62 | 177 | 40.3 | $241K | +3.5% | #69 of 387 |
| 8Kennewick-Richland, WA | 60 | 486 | 45.0 | $235K | +6.5% | #89 of 387 |
| Portland-Vancouver-Hillsboro, OR-WA | 57 | 4,360 | 43.2 | $260K | +1.0% | #117 of 387 |
| 9Olympia-Lacey-Tumwater, WA | 57 | 520 | 43.7 | $248K | +2.8% | #120 of 387 |
Other business types in the Longview-Kelso metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas62
- Hair salons71
- Barbershops76
- Nail salons38
- Spas and skin care57
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Longview-Kelso, WA metro area?
Map listings as of September 2026 show 177 salons, barbers and spas in the Longview-Kelso metro area. 33 of them (19%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 39 businesses with payroll classed as personal care services in 2023, up 2.6% from 2019. Another 292 one-person businesses have no payroll, by official counts.
How much do households in the Longview-Kelso, WA metro area spend on personal care products and services?
About $42.6M a year, or $969 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 177 salons, barbers and spas on map listings, it comes to $241K per business. It is estimated from the incomes of the 43,943 households in the Longview-Kelso metro area and national spending patterns by income.
How does the Longview-Kelso, WA metro area compare with the U.S. for salons, barbers and spas?
The Longview-Kelso metro area has 40.3 salons, barbers and spas per 10,000 households, 15% below the U.S. rate of 47.2. Spending per business is $241K, 13% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Longview-Kelso metro area would have about 200, against 177 on map listings. There is one business with payroll in the industry for every 1,127 households, against one for every 804 across the U.S. The official count rose 2.6% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Longview-Kelso, WA metro area growing?
Population estimates put the Longview-Kelso metro area at 114,885 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 43,943 households. The median household income in the Longview-Kelso metro area is $76,531 a year, 5% below the U.S. median of $80,734. That rose 40.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Longview-Kelso metro area scores 62 for salons, barbers and spas (upper middle), #69 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Longview-Kelso metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Longview-Kelso metro area
Screening a site or an acquisition in the Longview-Kelso metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Longview-Kelso metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.