Beauty and personal care · County · Washington
Salons, barbers and spas in Asotin County, WA
How Asotin County, WA compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #1,351 of 2,385 scored counties
#33 of 35 scored counties in Washington
- Listings
- 42
- 5 chain locations (12%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $9.2M
- On personal care products and services · $966 a household
- Spending per listing
- $218K
- 3% above the U.S.
- Listings per 10k households
- 44.3
- 6% below the U.S.
- Population, 2025
- 22,545
- +1.0% since 2020
See the salons, barbers and spas around any address in Asotin County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Asotin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $966 per household (4% below the U.S. average), households in Asotin County spend about $9.2M a year on personal care products and services. That is about $218K of household spending for each business on map listings, 3% above the U.S. figure of $213K.
Asotin County has 42 salons, barbers and spas on map listings as of September 2026. Of those, 5 are chain locations, or 12%, against 15% across the U.S. That comes to 44.3 for every 10,000 households, 6% below the U.S. rate of 47.2.
Official counts show 7 businesses with payroll classed as personal care services in Asotin County in 2023. That is one for every 1,356 households, against one for every 804 across the U.S. Official counts also show 59 one-person businesses without payroll.
Population estimates put the population change in Asotin County from 2020 to 2025 at +1.0%, slower than the U.S. (+3.1%). Asotin County scores 47 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #1,351 of 2,385 scored counties and #33 of 35 scored counties in Washington.
How Asotin County compares
The same measures for Washington and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Asotin County | Washington | U.S. |
|---|---|---|---|
| Listings per 10k households | 44.3 | 42.4 | 47.2 |
| Spending per listing | $218K | $268K | $213K |
| Households per official establishment | 1,356 | 695 | 804 |
| Official establishment growth, 2019–2023 | n/a | +6.1% | +14.1% |
| Population growth, 2020–2025 | +1.0% | +3.6% | +3.1% |
| Spending per household on personal care products and services | $966 | $1,137 | $1,005 |
| Median household income | $72,283 | $98,141 | $80,734 |
| Groundwork market score | 47 | 68 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 7
- Employees, 2023
- 29
- Annual payroll, 2023
- $1.1M
- One-person businesses, 2023
- 59Businesses with no payroll
- Map listings, September 2026
- 425 chain locations
- Listings at the U.S. rate for this spending
- 43The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Asotin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Asotin County
- Population, 2025 estimate
- 22,545+1.0% since 2020
- Households
- 9,490
- Median age
- 46.7
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.1
- Land area
- 636 sq. mi.
- People per square mile
- 35
- Median household income
- $72,283+34.6% vs. 2015–2019, before inflation
- Average household income
- $95,275
- Median home value
- $325,600
- Jobs located here
- 6,655
- Daytime population
- 19,636Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Asotin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Asotin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Washington
Every Washington market ranked →The highest-scoring counties in Washington for salons, barbers and spas, numbered among those based in Washington, with Asotin County marked.
Top counties in Washington
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Skamania County, WA | 91 | 8 | 15.9 | $675K | +5.2% | #6 of 2,385 |
| 2Lincoln County, WA | 88 | 6 | 12.4 | $755K | +9.7% | #18 of 2,385 |
| 3Mason County, WA | 88 | 51 | 19.6 | $520K | +7.8% | #19 of 2,385 |
| 4Klickitat County, WA | 87 | 16 | 16.2 | $599K | +6.6% | #21 of 2,385 |
| 5Stevens County, WA | 86 | 44 | 22.7 | $412K | +6.6% | #30 of 2,385 |
| 6Pacific County, WA | 83 | 19 | 17.3 | $531K | +3.6% | #47 of 2,385 |
| 7Pend Oreille County, WA | 82 | 13 | 21.9 | $427K | +7.1% | #54 of 2,385 |
| 8Okanogan County, WA | 81 | 41 | 23.4 | $383K | +7.3% | #60 of 2,385 |
| 9San Juan County, WA | 80 | 20 | 22.2 | $478K | +4.2% | #64 of 2,385 |
| 10Douglas County, WA | 75 | 35 | 22.0 | $474K | +8.0% | #166 of 2,385 |
| 33Asotin County, WA | 47 | 42 | 44.3 | $218K | +1.0% | #1,351 of 2,385 |
Other business types in Asotin County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas47
- Hair salons41
- Barbershops37
- Nail salons
- Spas and skin care55
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Asotin County, WA?
Map listings as of September 2026 show 42 salons, barbers and spas in Asotin County. 5 of them (12%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 7 businesses with payroll classed as personal care services in 2023. Another 59 one-person businesses have no payroll, by official counts.
How much do households in Asotin County, WA spend on personal care products and services?
About $9.2M a year, or $966 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 42 salons, barbers and spas on map listings, it comes to $218K per business. It is estimated from the incomes of the 9,490 households in Asotin County and national spending patterns by income.
How does Asotin County, WA compare with the U.S. for salons, barbers and spas?
Asotin County has 44.3 salons, barbers and spas per 10,000 households, 6% below the U.S. rate of 47.2. Spending per business is $218K, 3% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Asotin County would have about 43, against 42 on map listings. There is one business with payroll in the industry for every 1,356 households, against one for every 804 across the U.S.
How fast is Asotin County, WA growing?
Population estimates put Asotin County at 22,545 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 9,490 households. The median household income in Asotin County is $72,283 a year, 10% below the U.S. median of $80,734. That rose 34.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Asotin County scores 47 for salons, barbers and spas (lower middle), #1,351 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Asotin County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Asotin County
Screening a site or an acquisition in Asotin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Asotin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.