Beauty and personal care · Small-town market · Washington
Salons, barbers and spas in the Ellensburg, WA area
How the Ellensburg, WA area compares with other small-town markets and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #187 of 538 scored small-town markets
#7 of 10 scored small-town markets based in Washington
- Listings
- 83
- 9 chain locations (11%)
- Official establishments
- 21
- Businesses with payroll, 2023
- Household spending a year
- $19.9M
- On personal care products and services · $995 a household
- Spending per listing
- $240K
- 13% above the U.S.
- Listings per 10k households
- 41.5
- 12% below the U.S.
- Population, 2025
- 48,803
- +4.2% since 2020
See the salons, barbers and spas around any address in the Ellensburg area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Ellensburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 83 salons, barbers and spas in the Ellensburg area. Of those, 9 are chain locations, or 11%, against 15% across the U.S. That is 41.5 per 10,000 households, 12% below the U.S. rate of 47.2.
Household spending on personal care products and services in the Ellensburg area comes to about $19.9M a year: $995 per household, in line with the U.S. average. That works out to $240K per business, 13% above the U.S. figure of $213K.
In 2023, official counts showed 21 businesses with payroll in the Ellensburg area classed as personal care services. That is one for every 952 households, against one for every 804 across the U.S. Official counts list 144 one-person businesses without payroll.
Between 2020 and 2025, the population of the Ellensburg area grew 4.2%, faster than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in the Ellensburg area is 57 (upper middle), #187 of 538 scored small-town markets and #7 of 10 scored small-town markets based in Washington.
How the Ellensburg area compares
The same measures for Washington and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Ellensburg area | Washington | U.S. |
|---|---|---|---|
| Listings per 10k households | 41.5 | 42.4 | 47.2 |
| Spending per listing | $240K | $268K | $213K |
| Households per official establishment | 952 | 695 | 804 |
| Official establishment growth, 2019–2023 | n/a | +6.1% | +14.1% |
| Population growth, 2020–2025 | +4.2% | +3.6% | +3.1% |
| Spending per household on personal care products and services | $995 | $1,137 | $1,005 |
| Median household income | $73,804 | $98,141 | $80,734 |
| Groundwork market score | 57 | 68 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 21
- Employees, 2023
- 52
- Annual payroll, 2023
- $1.7M
- One-person businesses, 2023
- 144Businesses with no payroll
- Map listings, September 2026
- 839 chain locations
- Listings at the U.S. rate for this spending
- 94The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in the Ellensburg area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Ellensburg area
- Population, 2025 estimate
- 48,803+4.2% since 2020
- Households
- 19,993
- Median age
- 38.5
- Homes lived in by their owners
- 61%
- Vehicles per household
- 2.2
- Land area
- 2,297 sq. mi.
- People per square mile
- 21
- Median household income
- $73,804+31.8% vs. 2015–2019, before inflation
- Average household income
- $102,663
- Median home value
- $497,400
- Jobs located here
- 18,312
- Daytime population
- 44,464Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Ellensburg area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Ellensburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Washington
Every Washington market ranked →The highest-scoring small-town markets in Washington for salons, barbers and spas, numbered among those based in Washington, with the Ellensburg area marked.
Top small-town markets in Washington
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Shelton, WA | 90 | 51 | 19.6 | $520K | +7.8% | #1 of 538 |
| 2Port Townsend, WA | 74 | 41 | 25.1 | $393K | +2.7% | #28 of 538 |
| 3Aberdeen, WA | 72 | 96 | 31.3 | $286K | +3.0% | #43 of 538 |
| 4Pullman, WA | 67 | 39 | 20.8 | $424K | +1.5% | #69 of 538 |
| 5Centralia, WA | 66 | 113 | 34.3 | $279K | +6.7% | #81 of 538 |
| 6Oak Harbor, WA | 63 | 99 | 27.5 | $386K | −1.5% | #103 of 538 |
| 7Ellensburg, WA | 57 | 83 | 41.5 | $240K | +4.2% | #187 of 538 |
| 8Port Angeles, WA | 56 | 126 | 36.0 | $264K | +1.1% | #200 of 538 |
| 9Moses Lake, WA | 56 | 151 | 42.7 | $221K | +6.3% | #205 of 538 |
| 10Othello, WA | 46 | 30 | 47.7 | $192K | +4.3% | #328 of 538 |
Other business types in the Ellensburg area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas57
- Hair salons74
- Barbershops84
- Nail salons64
- Spas and skin care42
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Ellensburg, WA area?
There are 83 salons, barbers and spas on map listings in the Ellensburg area as of September 2026. 9 of them (11%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 21 businesses with payroll classed as personal care services in 2023. Official counts also show 144 one-person businesses without payroll.
How much do households in the Ellensburg, WA area spend on personal care products and services?
About $19.9M a year, or $995 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 83 salons, barbers and spas on map listings, it comes to $240K per business. It is estimated from the incomes of the 19,993 households in the Ellensburg area and national spending patterns by income.
How does the Ellensburg, WA area compare with the U.S. for salons, barbers and spas?
The Ellensburg area has 41.5 salons, barbers and spas per 10,000 households, 12% below the U.S. rate of 47.2. Spending per business is $240K, 13% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Ellensburg area would have about 94, against 83 on map listings. There is one business with payroll in the industry for every 952 households, against one for every 804 across the U.S.
How fast is the Ellensburg, WA area growing?
Population estimates put the Ellensburg area at 48,803 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 19,993 households. Median household income in the Ellensburg area is $73,804, 9% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Ellensburg area scores 57 for salons, barbers and spas (upper middle), #187 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Ellensburg area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Ellensburg area
Screening a site or an acquisition in the Ellensburg area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Ellensburg area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.