Beauty and personal care · Metro area · Washington
Salons, barbers and spas in the Walla Walla, WA metro area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Walla Walla, WA metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #121 of 387 scored metro areas
#10 of 11 scored metro areas based in Washington
- Listings
- 95
- 16 chain locations (17%)
- Official establishments
- 18
- Businesses with payroll, 2023
- Household spending a year
- $22.7M
- On personal care products and services · $969 a household
- Spending per listing
- $239K
- 12% above the U.S.
- Listings per 10k households
- 40.5
- 14% below the U.S.
- Population, 2025
- 62,361
- −0.4% since 2020
See the salons, barbers and spas around any address in the Walla Walla metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Walla Walla metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 95 salons, barbers and spas in the Walla Walla metro area. 16 of them (17%) are chain locations, against 15% across the U.S. That comes to 40.5 for every 10,000 households, 14% below the U.S. rate of 47.2.
Household spending on personal care products and services in the Walla Walla metro area comes to about $22.7M a year: $969 per household, 4% below the U.S. average. Spread across 95 salons, barbers and spas, that is $239K per business, 12% above the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in the Walla Walla metro area was 18 in 2023. That is one for every 1,303 households, against one for every 804 across the U.S. Official counts also show 186 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $22K has gone to businesses classed as personal care services in the Walla Walla metro area.
Population estimates show the Walla Walla metro area declined 0.4% from 2020 to 2025, against +3.1% for the U.S. The Walla Walla metro area scores 57 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #121 of 387 scored metro areas and #10 of 11 scored metro areas based in Washington.
How the Walla Walla metro area compares
The same measures for Washington and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Walla Walla metro area | Washington | U.S. |
|---|---|---|---|
| Listings per 10k households | 40.5 | 42.4 | 47.2 |
| Spending per listing | $239K | $268K | $213K |
| Households per official establishment | 1,303 | 695 | 804 |
| Official establishment growth, 2019–2023 | n/a | +6.1% | +14.1% |
| Population growth, 2020–2025 | −0.4% | +3.6% | +3.1% |
| Spending per household on personal care products and services | $969 | $1,137 | $1,005 |
| Median household income | $74,202 | $98,141 | $80,734 |
| Groundwork market score | 57 | 68 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 18
- Employees, 2023
- 71
- Annual payroll, 2023
- $3M
- One-person businesses, 2023
- 186Businesses with no payroll
- Map listings, September 2026
- 9516 chain locations
- Listings at the U.S. rate for this spending
- 107The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $22K
SBA-backed loans to businesses classed as personal care services in the Walla Walla metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Walla Walla metro area
- Population, 2025 estimate
- 62,361−0.4% since 2020
- Households
- 23,447
- Median age
- 39.2
- Homes lived in by their owners
- 65%
- Vehicles per household
- 2.0
- Land area
- 1,270 sq. mi.
- People per square mile
- 49
- Median household income
- $74,202+28.3% vs. 2015–2019, before inflation
- Average household income
- $98,236
- Median home value
- $408,900
- Jobs located here
- 26,913
- Daytime population
- 66,232Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Walla Walla metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Walla Walla metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Washington
Every Washington market ranked →The highest-scoring metro areas in Washington for salons, barbers and spas, numbered among those based in Washington (a market based in another state is listed without a number), with the Walla Walla metro area marked.
Top metro areas in Washington
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bremerton-Silverdale-Port Orchard, WA | 68 | 396 | 36.5 | $315K | +2.7% | #34 of 387 |
| 2Spokane-Spokane Valley, WA | 64 | 922 | 38.8 | $256K | +3.5% | #55 of 387 |
| 3Seattle-Tacoma-Bellevue, WA | 63 | 7,361 | 45.8 | $270K | +3.3% | #60 of 387 |
| 4Bellingham, WA | 63 | 360 | 38.3 | $268K | +3.9% | #61 of 387 |
| 5Mount Vernon-Anacortes, WA | 62 | 217 | 41.5 | $254K | +2.4% | #67 of 387 |
| 6Wenatchee-East Wenatchee, WA | 62 | 199 | 41.9 | $248K | +5.0% | #68 of 387 |
| 7Longview-Kelso, WA | 62 | 177 | 40.3 | $241K | +3.5% | #69 of 387 |
| 8Kennewick-Richland, WA | 60 | 486 | 45.0 | $235K | +6.5% | #89 of 387 |
| Portland-Vancouver-Hillsboro, OR-WA | 57 | 4,360 | 43.2 | $260K | +1.0% | #117 of 387 |
| 9Olympia-Lacey-Tumwater, WA | 57 | 520 | 43.7 | $248K | +2.8% | #120 of 387 |
| 10Walla Walla, WA | 57 | 95 | 40.5 | $239K | −0.4% | #121 of 387 |
Other business types in the Walla Walla metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas57
- Hair salons52
- Barbershops47
- Nail salons47
- Spas and skin care58
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Walla Walla, WA metro area?
The Walla Walla metro area has 95 salons, barbers and spas on map listings as of September 2026. 16 of them (17%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 18 businesses with payroll classed as personal care services in 2023. Another 186 one-person businesses have no payroll, by official counts.
How much do households in the Walla Walla, WA metro area spend on personal care products and services?
About $22.7M a year, or $969 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 95 salons, barbers and spas on map listings, it comes to $239K per business. It is estimated from the incomes of the 23,447 households in the Walla Walla metro area and national spending patterns by income.
How does the Walla Walla, WA metro area compare with the U.S. for salons, barbers and spas?
The Walla Walla metro area has 40.5 salons, barbers and spas per 10,000 households, 14% below the U.S. rate of 47.2. Spending per business is $239K, 12% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Walla Walla metro area would have about 107, against 95 on map listings. There is one business with payroll in the industry for every 1,303 households, against one for every 804 across the U.S.
How fast is the Walla Walla, WA metro area growing?
Population estimates put the Walla Walla metro area at 62,361 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 23,447 households. Median household income in the Walla Walla metro area is $74,202, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Walla Walla metro area scores 57 for salons, barbers and spas (upper middle), #121 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Walla Walla metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Walla Walla metro area
Screening a site or an acquisition in the Walla Walla metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Walla Walla metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.