Market rankings · Washington
Spas and skin care studios in Washington
Markets across Washington ranked by the Groundwork market score for spas and skin care studios, with competitor counts and household spending for each.
- Listings
- 3,498
- 356 chain locations (10%)
- Official establishments
- 756
- +2.0% since 2019
- Household spending a year
- $3.5B
- On personal care products and services
- Listings per 10k households
- 11.4
- In line with the U.S.
- Spending per listing
- $996K
- 14% above the U.S.
- Rank among states
- #12 of 51
- Market score 61 · Upper middle
A site report maps the spas and skin care studios on map listings around any address in Washington by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 3,498 spas and skin care studios in Washington. 356 of them (10%) are chain locations, against 10% across the U.S. That comes to 11.4 for every 10,000 households, in line with the U.S. rate of 11.5.
Households in Washington spend about $3.5B a year on personal care products and services, or $1,137 per household, 13% above the U.S. average. Spread across 3,498 spas and skin care studios, that is $996K per studio, 14% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
In 2023, official counts showed 756 businesses with payroll in Washington classed as other personal care services, up 2.0% from 2019. That is one for every 4,054 households, against one for every 4,055 across the U.S. Across the U.S., the count rose 29.8% over the same years. Since fiscal 2022, 70 SBA-backed loans worth $18.7M have gone to businesses classed as other personal care services in Washington.
Among the 50 states and DC, Washington ranks #12 for spas and skin care studios, with a Groundwork market score of 61 (upper middle). Of the 13 scored metro areas in or partly in Washington, the Bremerton-Silverdale-Port Orchard metro area scores highest (70). Of the 9 scored small-town markets in or partly in Washington, the Shelton area scores highest (97).
Every market in Washington for spas and skin care studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Washington, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bremerton-Silverdale-Port Orchard, WA | 70 | 93 | 8.6 | $1.3M | +2.7% | #37 of 387 |
| 2Kennewick-Richland, WA | 64 | 117 | 10.8 | $978K | +6.5% | #68 of 387 |
| 3Yakima, WA | 59 | 77 | 8.8 | $1.1M | +1.0% | #106 of 387 |
| 4Walla Walla, WA | 58 | 19 | 8.1 | $1.2M | −0.4% | #112 of 387 |
| 5Seattle-Tacoma-Bellevue, WA | 57 | 2,013 | 12.5 | $987K | +3.3% | #122 of 387 |
| 6Longview-Kelso, WA | 57 | 48 | 10.9 | $887K | +3.5% | #126 of 387 |
| 7Spokane-Spokane Valley, WA | 56 | 263 | 11.1 | $898K | +3.5% | #141 of 387 |
| 8Olympia-Lacey-Tumwater, WA | 56 | 152 | 12.8 | $847K | +2.8% | #143 of 387 |
| 9Wenatchee-East Wenatchee, WA | 53 | 61 | 12.9 | $808K | +5.0% | #162 of 387 |
| 10Bellingham, WA | 49 | 101 | 10.7 | $954K | +3.9% | #197 of 387 |
| 11Mount Vernon-Anacortes, WA | 48 | 63 | 12.0 | $877K | +2.4% | #207 of 387 |
| Portland-Vancouver-Hillsboro, OR-WA | 45 | 1,225 | 12.1 | $927K | +1.0% | #232 of 387 |
| Lewiston, ID-WA | 37 | 38 | 14.2 | $668K | +1.5% | #318 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Shelton, WA | 97 | 8 | 3.1 | $3.3M | +7.8% | #1 of 504 |
| 2Oak Harbor, WA | 75 | 21 | 5.8 | $1.8M | −1.5% | #26 of 504 |
| 3Pullman, WA | 74 | 7 | 3.7 | $2.4M | +1.5% | #28 of 504 |
| 4Port Townsend, WA | 71 | 11 | 6.7 | $1.5M | +2.7% | #58 of 504 |
| 5Moses Lake, WA | 66 | 35 | 9.9 | $953K | +6.3% | #96 of 504 |
| 6Centralia, WA | 63 | 26 | 7.9 | $1.2M | +6.7% | #122 of 504 |
| 7Aberdeen, WA | 63 | 28 | 9.1 | $980K | +3.0% | #124 of 504 |
| 8Port Angeles, WA | 58 | 30 | 8.6 | $1.1M | +1.1% | #168 of 504 |
| 9Ellensburg, WA | 42 | 31 | 15.5 | $642K | +4.2% | #352 of 504 |
| Othello, WA | Not scored | 4 | 6.4 | $1.4M | +4.3% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Mason County, WA | 91 | 8 | 3.1 | $3.3M | +7.8% | #6 of 1,769 |
| 2Franklin County, WA | 86 | 18 | 6.0 | $1.7M | +5.6% | #29 of 1,769 |
| 3San Juan County, WA | 84 | 5 | 5.5 | $1.9M | +4.2% | #39 of 1,769 |
| 4Douglas County, WA | 83 | 8 | 5.0 | $2.1M | +8.0% | #43 of 1,769 |
| 5Stevens County, WA | 79 | 10 | 5.2 | $1.8M | +6.6% | #73 of 1,769 |
| 6Okanogan County, WA | 78 | 8 | 4.6 | $2M | +7.3% | #87 of 1,769 |
| 7Pacific County, WA | 75 | 5 | 4.6 | $2M | +3.6% | #117 of 1,769 |
| 8Island County, WA | 74 | 21 | 5.8 | $1.8M | −1.5% | #136 of 1,769 |
| 9Jefferson County, WA | 70 | 11 | 6.7 | $1.5M | +2.7% | #222 of 1,769 |
| 10Whitman County, WA | 67 | 7 | 3.7 | $2.4M | +1.5% | #287 of 1,769 |
| 11Kitsap County, WA | 66 | 93 | 8.6 | $1.3M | +2.7% | #333 of 1,769 |
| 12Grant County, WA | 64 | 35 | 9.9 | $953K | +6.3% | #404 of 1,769 |
| 13Lewis County, WA | 62 | 26 | 7.9 | $1.2M | +6.7% | #453 of 1,769 |
| 14Grays Harbor County, WA | 60 | 28 | 9.1 | $980K | +3.0% | #534 of 1,769 |
| 15Cowlitz County, WA | 57 | 48 | 10.9 | $887K | +3.5% | #635 of 1,769 |
| 16Thurston County, WA | 57 | 152 | 12.8 | $847K | +2.8% | #636 of 1,769 |
| 17Yakima County, WA | 56 | 77 | 8.8 | $1.1M | +1.0% | #668 of 1,769 |
| 18Snohomish County, WA | 56 | 371 | 11.7 | $1M | +4.9% | #670 of 1,769 |
| 19Asotin County, WA | 55 | 8 | 8.4 | $1.1M | +1.0% | #698 of 1,769 |
| 20King County, WA | 54 | 1,242 | 13.2 | $975K | +3.1% | #743 of 1,769 |
| 21Walla Walla County, WA | 53 | 19 | 8.1 | $1.2M | −0.4% | #770 of 1,769 |
| 22Clallam County, WA | 53 | 30 | 8.6 | $1.1M | +1.1% | #773 of 1,769 |
| 23Pierce County, WA | 53 | 400 | 11.4 | $988K | +2.5% | #778 of 1,769 |
| 24Benton County, WA | 53 | 99 | 12.7 | $839K | +6.9% | #788 of 1,769 |
| 25Spokane County, WA | 52 | 253 | 11.6 | $861K | +3.2% | #825 of 1,769 |
Show all 39 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Clark County, WA | 51 | 254 | 13.0 | $862K | +5.3% | #852 of 1,769 |
| 27Skagit County, WA | 49 | 63 | 12.0 | $877K | +2.4% | #930 of 1,769 |
| 28Whatcom County, WA | 48 | 101 | 10.7 | $954K | +3.9% | #959 of 1,769 |
| 29Chelan County, WA | 45 | 53 | 16.8 | $617K | +3.3% | #1,070 of 1,769 |
| 30Kittitas County, WA | 39 | 31 | 15.5 | $642K | +4.2% | #1,302 of 1,769 |
| Klickitat County, WA | Not scored | 3 | 3.0 | $3.2M | +6.6% | |
| Adams County, WA | Not scored | 4 | 6.4 | $1.4M | +4.3% | |
| Pend Oreille County, WA | Not scored | 3 | 5.0 | $1.8M | +7.1% | |
| Skamania County, WA | Not scored | 3 | 6.0 | $1.8M | +5.2% | |
| Lincoln County, WA | Not scored | 0 | 0.0 | n/a | +9.7% | |
| Ferry County, WA | Not scored | 1 | 3.2 | $2.6M | +4.4% | |
| Wahkiakum County, WA | Not scored | 0 | 0.0 | n/a | +9.6% | |
| Columbia County, WA | Not scored | 0 | 0.0 | n/a | +4.7% | |
| Garfield County, WA | Not scored | 0 | 0.0 | n/a | +5.2% |
Markets with fewer than 5 spas and skin care studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many spas and skin care studios are in Washington?
There are 3,498 spas and skin care studios on map listings in Washington as of September 2026. 356 of them (10%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 756 businesses with payroll classed as other personal care services in 2023, up 2.0% from 2019.
How much do households in Washington spend on personal care products and services?
About $3.5B a year, or $1,137 per household. That is 13% above the U.S. average (an index of 113, where 100 is the U.S. average). Spread across the 3,498 spas and skin care studios on map listings, it comes to $996K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 3,064,820 households in Washington and national spending patterns by income.
How does Washington compare with the U.S. for spas and skin care studios?
Washington has 11.4 spas and skin care studios per 10,000 households, in line with the U.S. rate of 11.5. Spending per studio is $996K, 14% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Washington would have about 3,977, against 3,498 on map listings. There is one business with payroll in the industry for every 4,054 households, against one for every 4,055 across the U.S. The official count rose 2.0% from 2019 to 2023, against +29.8% for the U.S.
Which market in Washington has the highest market score for spas and skin care studios?
Among 13 scored metro areas in or partly in Washington, the Bremerton-Silverdale-Port Orchard metro area scores highest, at 70 (upper middle). Among 9 scored small-town markets in or partly in Washington, the Shelton area scores highest, at 97 (very high). Among 30 scored counties in Washington, Mason County scores highest, at 91 (very high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Washington scores 61 for spas and skin care studios (upper middle), #12 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Washington. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Spas and skin care in other states
All 51 states
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- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for spas and skin care studios across the U.S. · All business types in Washington
Related business types in Washington
- Salons, barbers and spas12,980 listings
- Hair salons6,359 listings
- Barbershops1,213 listings
- Nail salons1,632 listings
Screening a site or an acquisition in Washington?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.