Beauty and personal care · County · Washington
Salons, barbers and spas in Whitman County, WA
How Whitman County, WA compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #483 of 2,385 scored counties
#14 of 35 scored counties in Washington
- Listings
- 39
- 11 chain locations (28%)
- Official establishments
- 13
- Businesses with payroll, 2023
- Household spending a year
- $16.5M
- On personal care products and services · $882 a household
- Spending per listing
- $424K
- 99% above the U.S.
- Listings per 10k households
- 20.8
- 56% below the U.S.
- Population, 2025
- 48,512
- +1.5% since 2020
See the salons, barbers and spas around any address in Whitman County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Whitman County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 39 salons, barbers and spas in Whitman County. Of those, 11 are chain locations, or 28%, against 15% across the U.S. That comes to 20.8 for every 10,000 households, 56% below the U.S. rate of 47.2.
At $882 per household (12% below the U.S. average), households in Whitman County spend about $16.5M a year on personal care products and services. That works out to $424K per business, 99% above the U.S. figure of $213K.
In 2023, official counts showed 13 businesses with payroll in Whitman County classed as personal care services. That is one for every 1,440 households, against one for every 804 across the U.S. Official counts list 67 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $18K has gone to businesses classed as personal care services in Whitman County.
Population estimates put the population change in Whitman County from 2020 to 2025 at +1.5%, slower than the U.S. (+3.1%). Whitman County scores 64 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #483 of 2,385 scored counties and #14 of 35 scored counties in Washington. That puts it in the top quarter of counties.
How Whitman County compares
The same measures for Washington and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Whitman County | Washington | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.8 | 42.4 | 47.2 |
| Spending per listing | $424K | $268K | $213K |
| Households per official establishment | 1,440 | 695 | 804 |
| Official establishment growth, 2019–2023 | n/a | +6.1% | +14.1% |
| Population growth, 2020–2025 | +1.5% | +3.6% | +3.1% |
| Spending per household on personal care products and services | $882 | $1,137 | $1,005 |
| Median household income | $55,406 | $98,141 | $80,734 |
| Groundwork market score | 64 | 68 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15 → 13
- Employees, 2023
- 40
- Annual payroll, 2023
- $1.1M
- One-person businesses, 2023
- 67Businesses with no payroll
- Map listings, September 2026
- 3911 chain locations
- Listings at the U.S. rate for this spending
- 78The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $18K
SBA-backed loans to businesses classed as personal care services in Whitman County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Whitman County
- Population, 2025 estimate
- 48,512+1.5% since 2020
- Households
- 18,721
- Median age
- 33.7
- Homes lived in by their owners
- 47%
- Vehicles per household
- 1.8
- Land area
- 2,159 sq. mi.
- People per square mile
- 22
- Median household income
- $55,406+29.6% vs. 2015–2019, before inflation
- Average household income
- $84,165
- Median home value
- $359,600
- Jobs located here
- 19,571
- Daytime population
- 49,541Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Whitman County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Whitman County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Washington
Every Washington market ranked →The highest-scoring counties in Washington for salons, barbers and spas, numbered among those based in Washington, with Whitman County marked.
Top counties in Washington
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Skamania County, WA | 91 | 8 | 15.9 | $675K | +5.2% | #6 of 2,385 |
| 2Lincoln County, WA | 88 | 6 | 12.4 | $755K | +9.7% | #18 of 2,385 |
| 3Mason County, WA | 88 | 51 | 19.6 | $520K | +7.8% | #19 of 2,385 |
| 4Klickitat County, WA | 87 | 16 | 16.2 | $599K | +6.6% | #21 of 2,385 |
| 5Stevens County, WA | 86 | 44 | 22.7 | $412K | +6.6% | #30 of 2,385 |
| 6Pacific County, WA | 83 | 19 | 17.3 | $531K | +3.6% | #47 of 2,385 |
| 7Pend Oreille County, WA | 82 | 13 | 21.9 | $427K | +7.1% | #54 of 2,385 |
| 8Okanogan County, WA | 81 | 41 | 23.4 | $383K | +7.3% | #60 of 2,385 |
| 9San Juan County, WA | 80 | 20 | 22.2 | $478K | +4.2% | #64 of 2,385 |
| 10Douglas County, WA | 75 | 35 | 22.0 | $474K | +8.0% | #166 of 2,385 |
| 14Whitman County, WA | 64 | 39 | 20.8 | $424K | +1.5% | #483 of 2,385 |
Other business types in Whitman County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas64
- Hair salons68
- Barbershops63
- Nail salons
- Spas and skin care67
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Whitman County, WA?
There are 39 salons, barbers and spas on map listings in Whitman County as of September 2026. 11 of them (28%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 13 businesses with payroll classed as personal care services in 2023. Official counts also show 67 one-person businesses without payroll.
How much do households in Whitman County, WA spend on personal care products and services?
About $16.5M a year, or $882 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 39 salons, barbers and spas on map listings, it comes to $424K per business. It is estimated from the incomes of the 18,721 households in Whitman County and national spending patterns by income.
How does Whitman County, WA compare with the U.S. for salons, barbers and spas?
Whitman County has 20.8 salons, barbers and spas per 10,000 households, 56% below the U.S. rate of 47.2. Spending per business is $424K, 99% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Whitman County would have about 78, against 39 on map listings. There is one business with payroll in the industry for every 1,440 households, against one for every 804 across the U.S.
How fast is Whitman County, WA growing?
Population estimates put Whitman County at 48,512 people in 2025, up 1.5% since 2020, slower than the U.S. (+3.1%). It has 18,721 households. Median household income in Whitman County is $55,406, 31% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Whitman County scores 64 for salons, barbers and spas (upper middle), #483 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Whitman County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Whitman County
Screening a site or an acquisition in Whitman County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Whitman County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.