Groundwork

Beauty and personal care · County · Washington

Salons, barbers and spas in Kittitas County, WA

The salons, barbers and spas in Kittitas County, WA, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 53 out of 100: Upper middle

Ranked #1,006 of 2,385 scored counties
#24 of 35 scored counties in Washington

Listings
83
9 chain locations (11%)
Official establishments
21
Businesses with payroll, 2023
Household spending a year
$19.9M
On personal care products and services · $995 a household
Spending per listing
$240K
13% above the U.S.
Listings per 10k households
41.5
12% below the U.S.
Population, 2025
48,803
+4.2% since 2020

See the salons, barbers and spas around any address in Kittitas County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Kittitas County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 83 salons, barbers and spas in Kittitas County. Chain locations make up 11% of them, against 15% across the U.S. Per 10,000 households, that is 41.5, 12% below the U.S. rate of 47.2.

Household spending on personal care products and services in Kittitas County comes to about $19.9M a year: $995 per household, in line with the U.S. average. Spread across 83 salons, barbers and spas, that is $240K per business, 13% above the U.S. figure of $213K.

In 2023, official counts showed 21 businesses with payroll in Kittitas County classed as personal care services. That is one for every 952 households, against one for every 804 across the U.S. Another 144 one-person businesses have no payroll, by official counts.

Population estimates put the population change in Kittitas County from 2020 to 2025 at +4.2%, faster than the U.S. (+3.1%). Kittitas County scores 53 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #1,006 of 2,385 scored counties and #24 of 35 scored counties in Washington.

How Kittitas County compares

The same measures for Washington and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Kittitas County, WA compared with Washington and the U.S.
MeasureKittitas CountyWashingtonU.S.
Listings per 10k households41.542.447.2
Spending per listing$240K$268K$213K
Households per official establishment952695804
Official establishment growth, 2019–2023n/a+6.1%+14.1%
Population growth, 2020–2025+4.2%+3.6%+3.1%
Spending per household on personal care products and services$995$1,137$1,005
Median household income$73,804$98,141$80,734
Groundwork market score5368

Official counts and lending

Businesses

Official establishments, 2019 to 2023
15 → 21
Employees, 2023
52
Annual payroll, 2023
$1.7M
One-person businesses, 2023
144Businesses with no payroll
Map listings, September 2026
839 chain locations
Listings at the U.S. rate for this spending
94The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as personal care services in Kittitas County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Kittitas County

Population, 2025 estimate
48,803+4.2% since 2020
Households
19,993
Median age
38.5
Homes lived in by their owners
61%
Vehicles per household
2.2
Land area
2,297 sq. mi.
People per square mile
21
Median household income
$73,804+31.8% vs. 2015–2019, before inflation
Average household income
$102,663
Median home value
$497,400
Jobs located here
18,312
Daytime population
44,464Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Kittitas County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of Kittitas County. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across Washington

Every Washington market ranked →

The highest-scoring counties in Washington for salons, barbers and spas, numbered among those based in Washington, with Kittitas County marked.

Top counties in Washington

Counties in Washington ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Skamania County, WA91815.9$675K+5.2%#6 of 2,385
2Lincoln County, WA88612.4$755K+9.7%#18 of 2,385
3Mason County, WA885119.6$520K+7.8%#19 of 2,385
4Klickitat County, WA871616.2$599K+6.6%#21 of 2,385
5Stevens County, WA864422.7$412K+6.6%#30 of 2,385
6Pacific County, WA831917.3$531K+3.6%#47 of 2,385
7Pend Oreille County, WA821321.9$427K+7.1%#54 of 2,385
8Okanogan County, WA814123.4$383K+7.3%#60 of 2,385
9San Juan County, WA802022.2$478K+4.2%#64 of 2,385
10Douglas County, WA753522.0$474K+8.0%#166 of 2,385
24Kittitas County, WA538341.5$240K+4.2%#1,006 of 2,385

Other business types in Kittitas County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many salons, barbers and spas are in Kittitas County, WA?

Kittitas County has 83 salons, barbers and spas on map listings as of September 2026. 9 of them (11%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 21 businesses with payroll classed as personal care services in 2023. Official counts list 144 one-person businesses without payroll.

How much do households in Kittitas County, WA spend on personal care products and services?

About $19.9M a year, or $995 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 83 salons, barbers and spas on map listings, it comes to $240K per business. It is estimated from the incomes of the 19,993 households in Kittitas County and national spending patterns by income.

How does Kittitas County, WA compare with the U.S. for salons, barbers and spas?

Kittitas County has 41.5 salons, barbers and spas per 10,000 households, 12% below the U.S. rate of 47.2. Spending per business is $240K, 13% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Kittitas County would have about 94, against 83 on map listings. There is one business with payroll in the industry for every 952 households, against one for every 804 across the U.S.

How fast is Kittitas County, WA growing?

Population estimates put Kittitas County at 48,803 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 19,993 households. Median household income in Kittitas County is $73,804, 9% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kittitas County scores 53 for salons, barbers and spas (upper middle), #1,006 of 2,385 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Kittitas County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in Kittitas County

Screening a site or an acquisition in Kittitas County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Kittitas County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.