Groundwork

Market rankings · North Dakota

Spas and skin care studios in North Dakota

Every metro area, small-town market and county in North Dakota, ranked by the Groundwork market score for spas and skin care studios, with competitor counts and household spending for each.

Listings
330
40 chain locations (12%)
Official establishments
83
+15.3% since 2019
Household spending a year
$331.8M
On personal care products and services
Listings per 10k households
10.0
13% below the U.S.
Spending per listing
$1M
15% above the U.S.
Rank among states
#25 of 51
Market score 50 · Upper middle

A site report maps the spas and skin care studios on map listings around any address in North Dakota by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

There are 330 spas and skin care studios on map listings in North Dakota as of September 2026. 40 of them (12%) are chain locations, against 10% across the U.S. Per 10,000 households, that is 10.0, 13% below the U.S. rate of 11.5.

Household spending on personal care products and services in North Dakota comes to about $331.8M a year: $1,002 per household, in line with the U.S. average. That works out to $1M per studio, 15% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.

The official count of businesses with payroll classed as other personal care services in North Dakota was 83 in 2023, up 15.3% from 2019. That is one for every 3,989 households, against one for every 4,055 across the U.S. Across the U.S., the count rose 29.8% over the same years. Since fiscal 2022, 5 SBA-backed loans worth $1.5M have gone to businesses classed as other personal care services in North Dakota.

Among the 50 states and DC, North Dakota ranks #25 for spas and skin care studios, with a Groundwork market score of 50 (upper middle). Of the 4 scored metro areas in or partly in North Dakota, the Fargo metro area scores highest (56). Of the 4 scored small-town markets in or partly in North Dakota, the Wahpeton area scores highest (75).

Every market in North Dakota for spas and skin care studios

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in North Dakota, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching North Dakota, ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Fargo, ND-MN5611310.2$983K+7.7%#138 of 387
2Grand Forks, ND-MN55409.2$1M+0.8%#146 of 387
3Bismarck, ND526010.7$983K+4.5%#172 of 387
4Minot, ND403210.1$1M−2.4%#278 of 387

Small-town markets

Small-town markets reaching North Dakota, ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Wahpeton, ND-MN7555.3$1.9M0.0%#25 of 504
2Dickinson, ND481912.2$831K+0.7%#279 of 504
3Williston, ND392214.5$744K+1.4%#382 of 504
4Jamestown, ND301212.7$715K−0.6%#448 of 504

Counties

Counties in North Dakota, ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1McKenzie County, ND61711.7$992K+2.8%#502 of 1,769
2Morton County, ND56107.2$1.4M+3.8%#649 of 1,769
3Grand Forks County, ND52319.9$962K+1.9%#820 of 1,769
4Burleigh County, ND485012.1$881K+4.7%#965 of 1,769
5Cass County, ND4610312.3$820K+9.1%#1,031 of 1,769
6Stark County, ND411813.3$752K+0.5%#1,221 of 1,769
7Ward County, ND40289.8$1M−2.4%#1,236 of 1,769
8Williams County, ND372214.5$744K+1.4%#1,367 of 1,769
9Stutsman County, ND271212.7$715K−0.6%#1,598 of 1,769
Richland County, NDNot scored45.8$1.7M+1.2%
Rolette County, NDNot scored38.0$1.1M−4.1%
Ramsey County, NDNot scored35.5$1.6M−0.4%
Barnes County, NDNot scored48.1$1.1M−2.7%
Walsh County, NDNot scored12.3$4.2M−3.3%
McLean County, NDNot scored00.0n/a−0.2%
Mountrail County, NDNot scored37.7$1.3M−4.2%
Mercer County, NDNot scored38.3$1.2M+1.1%
Traill County, NDNot scored26.0$1.7M−0.8%
Pembina County, NDNot scored13.4$2.8M−3.8%
Bottineau County, NDNot scored00.0n/a−1.6%
Benson County, NDNot scored14.9$1.8M−3.0%
Ransom County, NDNot scored14.3$2.3M−1.5%
McHenry County, NDNot scored28.9$1.1M−3.9%
Dickey County, NDNot scored00.0n/a−1.5%
LaMoure County, NDNot scored211.5$845K+1.0%
Show all 53 counties
Counties in North Dakota, ranked for spas and skin care studios by Groundwork market score, continued
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Dunn County, NDNot scored00.0n/a−0.9%
Pierce County, NDNot scored316.2$563K−3.6%
Wells County, NDNot scored211.2$832K−5.9%
Sargent County, NDNot scored00.0n/a−3.4%
Sioux County, NDNot scored00.0n/a−5.4%
Cavalier County, NDNot scored212.8$780K−5.4%
Foster County, NDNot scored213.1$797K−5.1%
Emmons County, NDNot scored00.0n/a−2.4%
Nelson County, NDNot scored17.5$1.3M−1.0%
Bowman County, NDNot scored00.0n/a−7.1%
McIntosh County, NDNot scored00.0n/a−2.5%
Hettinger County, NDNot scored00.0n/a+0.4%
Kidder County, NDNot scored18.5$1M+0.5%
Eddy County, NDNot scored00.0n/a+0.1%
Renville County, NDNot scored220.6$474K+2.9%
Grant County, NDNot scored19.4$937K−3.5%
Griggs County, NDNot scored00.0n/a−2.5%
Divide County, NDNot scored00.0n/a−4.2%
Burke County, NDNot scored111.1$1M−2.7%
Adams County, NDNot scored19.7$907K+3.7%
Towner County, NDNot scored00.0n/a−5.0%
Oliver County, NDNot scored00.0n/a+1.7%
Logan County, NDNot scored00.0n/a−1.3%
Steele County, NDNot scored112.4$804K−0.1%
Golden Valley County, NDNot scored114.3$720K+4.8%
Sheridan County, NDNot scored00.0n/a+2.7%
Billings County, NDNot scored124.6$446K+15.2%
Slope County, NDNot scored00.0n/a−9.9%

Markets with fewer than 5 spas and skin care studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many spas and skin care studios are in North Dakota?

As of September 2026, map listings count 330 spas and skin care studios in North Dakota. 40 of them (12%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 83 businesses with payroll classed as other personal care services in 2023, up 15.3% from 2019.

How much do households in North Dakota spend on personal care products and services?

About $331.8M a year, or $1,002 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 330 spas and skin care studios on map listings, it comes to $1M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 331,063 households in North Dakota and national spending patterns by income.

How does North Dakota compare with the U.S. for spas and skin care studios?

North Dakota has 10.0 spas and skin care studios per 10,000 households, 13% below the U.S. rate of 11.5. Spending per studio is $1M, 15% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, North Dakota would have about 379, against 330 on map listings. There is one business with payroll in the industry for every 3,989 households, against one for every 4,055 across the U.S. The official count rose 15.3% from 2019 to 2023, against +29.8% for the U.S.

Which market in North Dakota has the highest market score for spas and skin care studios?

Among 4 scored metro areas in or partly in North Dakota, the Fargo metro area scores highest, at 56 (upper middle). Among 4 scored small-town markets in or partly in North Dakota, the Wahpeton area scores highest, at 75 (high). Among 9 scored counties in North Dakota, McKenzie County scores highest, at 61 (upper middle). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. North Dakota scores 50 for spas and skin care studios (upper middle), #25 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in North Dakota. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Spas and skin care in other states

All 51 states

Top markets for spas and skin care studios across the U.S. · All business types in North Dakota

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.