Groundwork

Beauty and personal care · County · North Dakota

Salons, barbers and spas in Stutsman County, ND

How Stutsman County, ND compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 27 out of 100: Lower middle

Ranked #2,197 of 2,385 scored counties
#14 of 14 scored counties in North Dakota

Listings
47
11 chain locations (23%)
Official establishments
11
Businesses with payroll, 2023
Household spending a year
$8.6M
On personal care products and services · $909 a household
Spending per listing
$182K
14% below the U.S.
Listings per 10k households
49.8
6% above the U.S.
Population, 2025
21,414
−0.6% since 2020

See the salons, barbers and spas around any address in Stutsman County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Stutsman County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Stutsman County scores 27 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #2,197 of 2,385 scored counties and #14 of 14 scored counties in North Dakota. That puts it in the bottom quarter of counties.

Household spending on personal care products and services in Stutsman County comes to about $8.6M a year: $909 per household, 10% below the U.S. average. That is about $182K of household spending for each business on map listings, 14% below the U.S. figure of $213K.

Stutsman County has 47 salons, barbers and spas on map listings as of September 2026. Of those, 11 are chain locations, or 23%, against 15% across the U.S. That is 49.8 per 10,000 households, 6% above the U.S. rate of 47.2.

In 2023, official counts showed 11 businesses with payroll in Stutsman County classed as personal care services. That is one for every 858 households, against one for every 804 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $233K has gone to businesses classed as personal care services in Stutsman County. Population estimates show Stutsman County declined 0.6% from 2020 to 2025, against +3.1% for the U.S.

How Stutsman County compares

The same measures for North Dakota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Stutsman County, ND compared with North Dakota and the U.S.
MeasureStutsman CountyNorth DakotaU.S.
Listings per 10k households49.842.447.2
Spending per listing$182K$236K$213K
Households per official establishment858802804
Official establishment growth, 2019–2023n/a+15.4%+14.1%
Population growth, 2020–2025−0.6%+2.5%+3.1%
Spending per household on personal care products and services$909$1,002$1,005
Median household income$61,856$76,657$80,734
Groundwork market score2747

Official counts and lending

Businesses

Official establishments, 2019 to 2023
12 → 11
Employees, 2023
25
Annual payroll, 2023
$541K
One-person businesses, 2023
59Businesses with no payroll
Map listings, September 2026
4711 chain locations
Listings at the U.S. rate for this spending
40The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$233K

SBA-backed loans to businesses classed as personal care services in Stutsman County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Stutsman County

Population, 2025 estimate
21,414−0.6% since 2020
Households
9,437
Median age
41.3
Homes lived in by their owners
63%
Vehicles per household
2.0
Land area
2,222 sq. mi.
People per square mile
10
Median household income
$61,856+7.3% vs. 2015–2019, before inflation
Average household income
$88,326
Median home value
$208,400
Jobs located here
10,312
Daytime population
21,126Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Stutsman County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of Stutsman County. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across North Dakota

Every North Dakota market ranked →

The highest-scoring counties in North Dakota for salons, barbers and spas, numbered among those based in North Dakota, with Stutsman County marked.

Top counties in North Dakota

Counties in North Dakota ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1McKenzie County, ND771728.3$409K+2.8%#120 of 2,385
2Richland County, ND692333.6$296K+1.2%#323 of 2,385
3Barnes County, ND571428.5$324K−2.7%#773 of 2,385
4Walsh County, ND52920.5$465K−3.3%#1,027 of 2,385
5Morton County, ND515640.2$252K+3.8%#1,109 of 2,385
6Ramsey County, ND491731.4$290K−0.4%#1,204 of 2,385
7Williams County, ND476643.6$248K+1.4%#1,334 of 2,385
8Grand Forks County, ND4513041.5$229K+1.9%#1,463 of 2,385
9Burleigh County, ND4520649.9$214K+4.7%#1,477 of 2,385
10Cass County, ND4245554.2$186K+9.1%#1,646 of 2,385
14Stutsman County, ND274749.8$182K−0.6%#2,197 of 2,385

Other business types in Stutsman County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many salons, barbers and spas are in Stutsman County, ND?

Map listings as of September 2026 show 47 salons, barbers and spas in Stutsman County. 11 of them (23%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 11 businesses with payroll classed as personal care services in 2023. Official counts list 59 one-person businesses without payroll.

How much do households in Stutsman County, ND spend on personal care products and services?

About $8.6M a year, or $909 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 47 salons, barbers and spas on map listings, it comes to $182K per business. It is estimated from the incomes of the 9,437 households in Stutsman County and national spending patterns by income.

How does Stutsman County, ND compare with the U.S. for salons, barbers and spas?

Stutsman County has 49.8 salons, barbers and spas per 10,000 households, 6% above the U.S. rate of 47.2. Spending per business is $182K, 14% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Stutsman County would have about 40, against 47 on map listings. There is one business with payroll in the industry for every 858 households, against one for every 804 across the U.S.

How fast is Stutsman County, ND growing?

Population estimates put Stutsman County at 21,414 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 9,437 households. The median household income in Stutsman County is $61,856 a year, 23% below the U.S. median of $80,734. That rose 7.3% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Stutsman County scores 27 for salons, barbers and spas (lower middle), #2,197 of 2,385 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Stutsman County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in Stutsman County

Screening a site or an acquisition in Stutsman County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Stutsman County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.