Beauty and personal care · County · North Dakota
Salons, barbers and spas in Cass County, ND
Competitor counts, household spending and official business counts for salons, barbers and spas in Cass County, ND, set against other counties and the U.S.
Groundwork market score · out of 100
Score 42 out of 100: Lower middle
Ranked #1,646 of 2,385 scored counties
#10 of 14 scored counties in North Dakota
- Listings
- 455
- 53 chain locations (12%)
- Official establishments
- 152
- +24.6% since 2019
- Household spending a year
- $84.5M
- On personal care products and services · $1,007 a household
- Spending per listing
- $186K
- 13% below the U.S.
- Listings per 10k households
- 54.2
- 15% above the U.S.
- Population, 2025
- 201,794
- +9.1% since 2020
See the salons, barbers and spas around any address in Cass County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Cass County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,007 per household (in line with the U.S. average), households in Cass County spend about $84.5M a year on personal care products and services. Spread across 455 salons, barbers and spas, that is $186K per business, 13% below the U.S. figure of $213K.
Cass County has 455 salons, barbers and spas on map listings as of September 2026. Of those, 53 are chain locations, or 12%, against 15% across the U.S. Per 10,000 households, that is 54.2, 15% above the U.S. rate of 47.2.
In 2023, official counts showed 152 businesses with payroll in Cass County classed as personal care services, up 24.6% from 2019. That is one for every 552 households, against one for every 804 across the U.S. Official counts list 613 one-person businesses without payroll. Since fiscal 2022, 21 SBA-backed loans worth $5.5M have gone to businesses classed as personal care services in Cass County.
Population estimates put the population change in Cass County from 2020 to 2025 at +9.1%, faster than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in Cass County is 42 (lower middle), #1,646 of 2,385 scored counties and #10 of 14 scored counties in North Dakota.
How Cass County compares
The same measures for North Dakota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Cass County | North Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 54.2 | 42.4 | 47.2 |
| Spending per listing | $186K | $236K | $213K |
| Households per official establishment | 552 | 802 | 804 |
| Official establishment growth, 2019–2023 | +24.6% | +15.4% | +14.1% |
| Population growth, 2020–2025 | +9.1% | +2.5% | +3.1% |
| Spending per household on personal care products and services | $1,007 | $1,002 | $1,005 |
| Median household income | $75,555 | $76,657 | $80,734 |
| Groundwork market score | 42 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 122 → 152+24.6% over the period
- Employees, 2023
- 691
- Annual payroll, 2023
- $24.3M
- One-person businesses, 2023
- 613Businesses with no payroll
- Map listings, September 2026
- 45553 chain locations
- Listings at the U.S. rate for this spending
- 397The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 21
- Amount
- $5.5M
SBA-backed loans to businesses classed as personal care services in Cass County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Cass County
- Population, 2025 estimate
- 201,794+9.1% since 2020
- Households
- 83,945
- Median age
- 34.3
- Homes lived in by their owners
- 52%
- Vehicles per household
- 1.8
- Land area
- 1,765 sq. mi.
- People per square mile
- 110
- Median household income
- $75,555+17.2% vs. 2015–2019, before inflation
- Average household income
- $103,789
- Median home value
- $298,000
- Jobs located here
- 131,603
- Daytime population
- 221,162Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cass County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Cass County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across North Dakota
Every North Dakota market ranked →The highest-scoring counties in North Dakota for salons, barbers and spas, numbered among those based in North Dakota, with Cass County marked.
Top counties in North Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1McKenzie County, ND | 77 | 17 | 28.3 | $409K | +2.8% | #120 of 2,385 |
| 2Richland County, ND | 69 | 23 | 33.6 | $296K | +1.2% | #323 of 2,385 |
| 3Barnes County, ND | 57 | 14 | 28.5 | $324K | −2.7% | #773 of 2,385 |
| 4Walsh County, ND | 52 | 9 | 20.5 | $465K | −3.3% | #1,027 of 2,385 |
| 5Morton County, ND | 51 | 56 | 40.2 | $252K | +3.8% | #1,109 of 2,385 |
| 6Ramsey County, ND | 49 | 17 | 31.4 | $290K | −0.4% | #1,204 of 2,385 |
| 7Williams County, ND | 47 | 66 | 43.6 | $248K | +1.4% | #1,334 of 2,385 |
| 8Grand Forks County, ND | 45 | 130 | 41.5 | $229K | +1.9% | #1,463 of 2,385 |
| 9Burleigh County, ND | 45 | 206 | 49.9 | $214K | +4.7% | #1,477 of 2,385 |
| 10Cass County, ND | 42 | 455 | 54.2 | $186K | +9.1% | #1,646 of 2,385 |
Other business types in Cass County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas42
- Hair salons42
- Barbershops61
- Nail salons54
- Spas and skin care46
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Cass County, ND?
Map listings as of September 2026 show 455 salons, barbers and spas in Cass County. 53 of them (12%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 152 businesses with payroll classed as personal care services in 2023, up 24.6% from 2019. Official counts also show 613 one-person businesses without payroll.
How much do households in Cass County, ND spend on personal care products and services?
About $84.5M a year, or $1,007 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 455 salons, barbers and spas on map listings, it comes to $186K per business. It is estimated from the incomes of the 83,945 households in Cass County and national spending patterns by income.
How does Cass County, ND compare with the U.S. for salons, barbers and spas?
Cass County has 54.2 salons, barbers and spas per 10,000 households, 15% above the U.S. rate of 47.2. Spending per business is $186K, 13% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Cass County would have about 397, against 455 on map listings. There is one business with payroll in the industry for every 552 households, against one for every 804 across the U.S. The official count rose 24.6% from 2019 to 2023, against +14.1% for the U.S.
How fast is Cass County, ND growing?
Population estimates put Cass County at 201,794 people in 2025, up 9.1% since 2020, faster than the U.S. (+3.1%). It has 83,945 households. The median household income in Cass County is $75,555 a year, 6% below the U.S. median of $80,734. That rose 17.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Cass County scores 42 for salons, barbers and spas (lower middle), #1,646 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cass County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Cass County
Screening a site or an acquisition in Cass County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cass County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.