Beauty and personal care · County · North Dakota
Salons, barbers and spas in Mercer County, ND
How Mercer County, ND compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 11
- 1 chain location (9%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $3.6M
- On personal care products and services · $1,009 a household
- Spending per listing
- $330K
- 55% above the U.S.
- Listings per 10k households
- 30.6
- 35% below the U.S.
- Population, 2025
- 8,441
- +1.1% since 2020
See the salons, barbers and spas around any address in Mercer County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Mercer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,009 per household (in line with the U.S. average), households in Mercer County spend about $3.6M a year on personal care products and services. Spread across 11 salons, barbers and spas, that is $330K per business, 55% above the U.S. figure of $213K.
Mercer County has 11 salons, barbers and spas on map listings as of September 2026. One of them (9%) is a chain location, against 15% across the U.S. That is 30.6 per 10,000 households, 35% below the U.S. rate of 47.2.
Official counts show 5 businesses with payroll classed as personal care services in Mercer County in 2023. That is one for every 719 households, against one for every 804 across the U.S. Official counts also show 24 one-person businesses without payroll.
Population estimates put the population change in Mercer County from 2020 to 2025 at +1.1%, slower than the U.S. (+3.1%). Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Mercer County compares
The same measures for North Dakota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Mercer County | North Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 30.6 | 42.4 | 47.2 |
| Spending per listing | $330K | $236K | $213K |
| Households per official establishment | 719 | 802 | 804 |
| Official establishment growth, 2019–2023 | n/a | +15.4% | +14.1% |
| Population growth, 2020–2025 | +1.1% | +2.5% | +3.1% |
| Spending per household on personal care products and services | $1,009 | $1,002 | $1,005 |
| Median household income | $80,946 | $76,657 | $80,734 |
| Groundwork market score | Not scored | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 5
- Employees, 2023
- 7
- Annual payroll, 2023
- $246K
- One-person businesses, 2023
- 24Businesses with no payroll
- Map listings, September 2026
- 111 chain location
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Mercer County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Mercer County
- Population, 2025 estimate
- 8,441+1.1% since 2020
- Households
- 3,594
- Median age
- 44.3
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.5
- Land area
- 1,043 sq. mi.
- People per square mile
- 8
- Median household income
- $80,946
- Average household income
- $96,779
- Median home value
- $198,500
- Jobs located here
- 3,815
- Daytime population
- 8,416Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Mercer County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Mercer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across North Dakota
Every North Dakota market ranked →The highest-scoring counties in North Dakota for salons, barbers and spas, numbered among those based in North Dakota, with Mercer County marked.
Top counties in North Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1McKenzie County, ND | 77 | 17 | 28.3 | $409K | +2.8% | #120 of 2,385 |
| 2Richland County, ND | 69 | 23 | 33.6 | $296K | +1.2% | #323 of 2,385 |
| 3Barnes County, ND | 57 | 14 | 28.5 | $324K | −2.7% | #773 of 2,385 |
| 4Walsh County, ND | 52 | 9 | 20.5 | $465K | −3.3% | #1,027 of 2,385 |
| 5Morton County, ND | 51 | 56 | 40.2 | $252K | +3.8% | #1,109 of 2,385 |
| 6Ramsey County, ND | 49 | 17 | 31.4 | $290K | −0.4% | #1,204 of 2,385 |
| 7Williams County, ND | 47 | 66 | 43.6 | $248K | +1.4% | #1,334 of 2,385 |
| 8Grand Forks County, ND | 45 | 130 | 41.5 | $229K | +1.9% | #1,463 of 2,385 |
| 9Burleigh County, ND | 45 | 206 | 49.9 | $214K | +4.7% | #1,477 of 2,385 |
| 10Cass County, ND | 42 | 455 | 54.2 | $186K | +9.1% | #1,646 of 2,385 |
| Mercer County, ND | Not scored | 11 | 30.6 | $330K | +1.1% |
Other business types in Mercer County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas
- Hair salons
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Mercer County, ND?
Map listings as of September 2026 show 11 salons, barbers and spas in Mercer County. One of them (9%) is a chain location. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 5 businesses with payroll classed as personal care services in 2023. Another 24 one-person businesses have no payroll, by official counts.
How much do households in Mercer County, ND spend on personal care products and services?
About $3.6M a year, or $1,009 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 11 salons, barbers and spas on map listings, it comes to $330K per business. It is estimated from the incomes of the 3,594 households in Mercer County and national spending patterns by income.
How does Mercer County, ND compare with the U.S. for salons, barbers and spas?
Mercer County has 30.6 salons, barbers and spas per 10,000 households, 35% below the U.S. rate of 47.2. Spending per business is $330K, 55% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Mercer County would have about 17, against 11 on map listings. There is one business with payroll in the industry for every 719 households, against one for every 804 across the U.S.
How fast is Mercer County, ND growing?
Population estimates put Mercer County at 8,441 people in 2025, up 1.1% since 2020, slower than the U.S. (+3.1%). It has 3,594 households. The median household income in Mercer County is $80,946 a year, in line with the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Mercer County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Mercer County
Screening a site or an acquisition in Mercer County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Mercer County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.