Beauty and personal care · County · North Dakota
Salons, barbers and spas in Ward County, ND
Competitor counts, household spending and official business counts for salons, barbers and spas in Ward County, ND, set against other counties and the U.S.
Groundwork market score · out of 100
Score 38 out of 100: Lower middle
Ranked #1,808 of 2,385 scored counties
#11 of 14 scored counties in North Dakota
- Listings
- 125
- 21 chain locations (17%)
- Official establishments
- 35
- −2.8% since 2019
- Household spending a year
- $29M
- On personal care products and services · $1,016 a household
- Spending per listing
- $232K
- 9% above the U.S.
- Listings per 10k households
- 43.8
- 7% below the U.S.
- Population, 2025
- 68,233
- −2.4% since 2020
See the salons, barbers and spas around any address in Ward County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Ward County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For salons, barbers and spas, Ward County has a Groundwork market score of 38 (lower middle): #1,808 of 2,385 scored counties and #11 of 14 scored counties in North Dakota. That puts it in the bottom quarter of counties.
Households in Ward County spend about $29M a year on personal care products and services, or $1,016 per household, in line with the U.S. average. That is about $232K of household spending for each business on map listings, 9% above the U.S. figure of $213K.
Ward County has 125 salons, barbers and spas on map listings as of September 2026. Chain locations make up 17% of them, against 15% across the U.S. Per 10,000 households, that is 43.8, 7% below the U.S. rate of 47.2.
In 2023, official counts showed 35 businesses with payroll in Ward County classed as personal care services, down 2.8% from 2019. That is one for every 816 households, against one for every 804 across the U.S. Between 2020 and 2025, the population of Ward County declined 2.4%, against +3.1% for the U.S.
How Ward County compares
The same measures for North Dakota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Ward County | North Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 43.8 | 42.4 | 47.2 |
| Spending per listing | $232K | $236K | $213K |
| Households per official establishment | 816 | 802 | 804 |
| Official establishment growth, 2019–2023 | −2.8% | +15.4% | +14.1% |
| Population growth, 2020–2025 | −2.4% | +2.5% | +3.1% |
| Spending per household on personal care products and services | $1,016 | $1,002 | $1,005 |
| Median household income | $78,238 | $76,657 | $80,734 |
| Groundwork market score | 38 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 36 → 35−2.8% over the period
- Employees, 2023
- 172
- Annual payroll, 2023
- $4.9M
- One-person businesses, 2023
- 170Businesses with no payroll
- Map listings, September 2026
- 12521 chain locations
- Listings at the U.S. rate for this spending
- 136The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Ward County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Ward County
- Population, 2025 estimate
- 68,233−2.4% since 2020
- Households
- 28,568
- Median age
- 35.7
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.9
- Land area
- 2,013 sq. mi.
- People per square mile
- 34
- Median household income
- $78,238+13.6% vs. 2015–2019, before inflation
- Average household income
- $102,307
- Median home value
- $267,100
- Jobs located here
- 30,323
- Daytime population
- 68,012Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Ward County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Ward County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across North Dakota
Every North Dakota market ranked →The highest-scoring counties in North Dakota for salons, barbers and spas, numbered among those based in North Dakota, with Ward County marked.
Top counties in North Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1McKenzie County, ND | 77 | 17 | 28.3 | $409K | +2.8% | #120 of 2,385 |
| 2Richland County, ND | 69 | 23 | 33.6 | $296K | +1.2% | #323 of 2,385 |
| 3Barnes County, ND | 57 | 14 | 28.5 | $324K | −2.7% | #773 of 2,385 |
| 4Walsh County, ND | 52 | 9 | 20.5 | $465K | −3.3% | #1,027 of 2,385 |
| 5Morton County, ND | 51 | 56 | 40.2 | $252K | +3.8% | #1,109 of 2,385 |
| 6Ramsey County, ND | 49 | 17 | 31.4 | $290K | −0.4% | #1,204 of 2,385 |
| 7Williams County, ND | 47 | 66 | 43.6 | $248K | +1.4% | #1,334 of 2,385 |
| 8Grand Forks County, ND | 45 | 130 | 41.5 | $229K | +1.9% | #1,463 of 2,385 |
| 9Burleigh County, ND | 45 | 206 | 49.9 | $214K | +4.7% | #1,477 of 2,385 |
| 10Cass County, ND | 42 | 455 | 54.2 | $186K | +9.1% | #1,646 of 2,385 |
| 11Ward County, ND | 38 | 125 | 43.8 | $232K | −2.4% | #1,808 of 2,385 |
Other business types in Ward County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas38
- Hair salons45
- Barbershops55
- Nail salons49
- Spas and skin care40
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Ward County, ND?
Map listings as of September 2026 show 125 salons, barbers and spas in Ward County. 21 of them (17%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 35 businesses with payroll classed as personal care services in 2023, down 2.8% from 2019. Official counts list 170 one-person businesses without payroll.
How much do households in Ward County, ND spend on personal care products and services?
About $29M a year, or $1,016 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 125 salons, barbers and spas on map listings, it comes to $232K per business. It is estimated from the incomes of the 28,568 households in Ward County and national spending patterns by income.
How does Ward County, ND compare with the U.S. for salons, barbers and spas?
Ward County has 43.8 salons, barbers and spas per 10,000 households, 7% below the U.S. rate of 47.2. Spending per business is $232K, 9% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Ward County would have about 136, against 125 on map listings. There is one business with payroll in the industry for every 816 households, against one for every 804 across the U.S. The official count fell 2.8% from 2019 to 2023, against +14.1% for the U.S.
How fast is Ward County, ND growing?
Population estimates put Ward County at 68,233 people in 2025, down 2.4% since 2020, against +3.1% for the U.S. It has 28,568 households. The median household income in Ward County is $78,238 a year, 3% below the U.S. median of $80,734. That rose 13.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Ward County scores 38 for salons, barbers and spas (lower middle), #1,808 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Ward County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Ward County
Screening a site or an acquisition in Ward County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Ward County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.