Beauty and personal care · Small-town market · North Dakota
Salons, barbers and spas in the Dickinson, ND area
The salons, barbers and spas in the Dickinson, ND area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #312 of 538 scored small-town markets
#3 of 4 scored small-town markets based in North Dakota
- Listings
- 68
- 8 chain locations (12%)
- Official establishments
- 21
- Businesses with payroll, 2023
- Household spending a year
- $15.8M
- On personal care products and services · $1,017 a household
- Spending per listing
- $232K
- 9% above the U.S.
- Listings per 10k households
- 43.8
- 7% below the U.S.
- Population, 2025
- 39,142
- +0.7% since 2020
See the salons, barbers and spas around any address in the Dickinson area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Dickinson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Dickinson area comes to about $15.8M a year: $1,017 per household, in line with the U.S. average. Spread across 68 salons, barbers and spas, that is $232K per business, 9% above the U.S. figure of $213K.
There are 68 salons, barbers and spas on map listings in the Dickinson area as of September 2026. Chain locations make up 12% of them, against 15% across the U.S. That comes to 43.8 for every 10,000 households, 7% below the U.S. rate of 47.2.
The official count of businesses with payroll classed as personal care services in the Dickinson area was 21 in 2023. That is one for every 739 households, against one for every 804 across the U.S. Official counts also show 126 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $328K has gone to businesses classed as personal care services in the Dickinson area.
Between 2020 and 2025, the population of the Dickinson area grew 0.7%, slower than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in the Dickinson area is 47 (lower middle), #312 of 538 scored small-town markets and #3 of 4 scored small-town markets based in North Dakota.
How the Dickinson area compares
The same measures for North Dakota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Dickinson area | North Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 43.8 | 42.4 | 47.2 |
| Spending per listing | $232K | $236K | $213K |
| Households per official establishment | 739 | 802 | 804 |
| Official establishment growth, 2019–2023 | n/a | +15.4% | +14.1% |
| Population growth, 2020–2025 | +0.7% | +2.5% | +3.1% |
| Spending per household on personal care products and services | $1,017 | $1,002 | $1,005 |
| Median household income | $85,938 | $76,657 | $80,734 |
| Groundwork market score | 47 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 21
- Employees, 2023
- 72
- Annual payroll, 2023
- $3M
- One-person businesses, 2023
- 126Businesses with no payroll
- Map listings, September 2026
- 688 chain locations
- Listings at the U.S. rate for this spending
- 74The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $328K
SBA-backed loans to businesses classed as personal care services in the Dickinson area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Dickinson area
- Population, 2025 estimate
- 39,142+0.7% since 2020
- Households
- 15,515
- Median age
- 36.6
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.1
- Land area
- 4,492 sq. mi.
- People per square mile
- 9
- Median household income
- $85,938
- Average household income
- $102,815
- Median home value
- $272,800
- Jobs located here
- 20,970
- Daytime population
- 39,418Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Dickinson area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Dickinson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across North Dakota
Every North Dakota market ranked →The highest-scoring small-town markets in North Dakota for salons, barbers and spas, numbered among those based in North Dakota, with the Dickinson area marked.
Top small-town markets in North Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wahpeton, ND-MN | 72 | 28 | 29.5 | $332K | 0.0% | #36 of 538 |
| 2Williston, ND | 52 | 66 | 43.6 | $248K | +1.4% | #244 of 538 |
| 3Dickinson, ND | 47 | 68 | 43.8 | $232K | +0.7% | #312 of 538 |
| 4Jamestown, ND | 28 | 47 | 49.8 | $182K | −0.6% | #497 of 538 |
Other business types in the Dickinson area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas47
- Hair salons58
- Barbershops50
- Nail salons52
- Spas and skin care48
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Dickinson, ND area?
As of September 2026, map listings count 68 salons, barbers and spas in the Dickinson area. 8 of them (12%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 21 businesses with payroll classed as personal care services in 2023. Another 126 one-person businesses have no payroll, by official counts.
How much do households in the Dickinson, ND area spend on personal care products and services?
About $15.8M a year, or $1,017 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 68 salons, barbers and spas on map listings, it comes to $232K per business. It is estimated from the incomes of the 15,515 households in the Dickinson area and national spending patterns by income.
How does the Dickinson, ND area compare with the U.S. for salons, barbers and spas?
The Dickinson area has 43.8 salons, barbers and spas per 10,000 households, 7% below the U.S. rate of 47.2. Spending per business is $232K, 9% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Dickinson area would have about 74, against 68 on map listings. There is one business with payroll in the industry for every 739 households, against one for every 804 across the U.S.
How fast is the Dickinson, ND area growing?
Population estimates put the Dickinson area at 39,142 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 15,515 households. The median household income in the Dickinson area is $85,938 a year, 6% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Dickinson area scores 47 for salons, barbers and spas (lower middle), #312 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Dickinson area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Dickinson area
Screening a site or an acquisition in the Dickinson area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Dickinson area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.