Beauty and personal care · County · North Dakota
Salons, barbers and spas in Wells County, ND
Competitor counts, household spending and official business counts for salons, barbers and spas in Wells County, ND, set against other counties and the U.S.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 10
- 3 chain locations (30%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $1.7M
- On personal care products and services · $931 a household
- Spending per listing
- $166K
- 22% below the U.S.
- Listings per 10k households
- 56.0
- 19% above the U.S.
- Population, 2025
- 3,729
- −5.9% since 2020
See the salons, barbers and spas around any address in Wells County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wells County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Wells County comes to about $1.7M a year: $931 per household, 7% below the U.S. average. That is about $166K of household spending for each business on map listings, 22% below the U.S. figure of $213K.
There are 10 salons, barbers and spas on map listings in Wells County as of September 2026. Of those, 3 are chain locations, or 30%, against 15% across the U.S. Per 10,000 households, that is 56.0, 19% above the U.S. rate of 47.2.
Official counts don’t publish a figure for personal care services in Wells County, since they leave out counts under 3. Official counts also show 21 one-person businesses without payroll.
Population estimates show Wells County declined 5.9% from 2020 to 2025, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Wells County compares
The same measures for North Dakota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wells County | North Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 56.0 | 42.4 | 47.2 |
| Spending per listing | $166K | $236K | $213K |
| Households per official establishment | n/a | 802 | 804 |
| Official establishment growth, 2019–2023 | n/a | +15.4% | +14.1% |
| Population growth, 2020–2025 | −5.9% | +2.5% | +3.1% |
| Spending per household on personal care products and services | $931 | $1,002 | $1,005 |
| Median household income | $66,114 | $76,657 | $80,734 |
| Groundwork market score | Not scored | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 21Businesses with no payroll
- Map listings, September 2026
- 103 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Wells County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wells County
- Population, 2025 estimate
- 3,729−5.9% since 2020
- Households
- 1,787
- Median age
- 45.9
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.2
- Land area
- 1,271 sq. mi.
- People per square mile
- 3
- Median household income
- $66,114
- Average household income
- $96,130
- Median home value
- $114,500
- Jobs located here
- 1,434
- Daytime population
- 3,709Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wells County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Wells County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across North Dakota
Every North Dakota market ranked →The highest-scoring counties in North Dakota for salons, barbers and spas, numbered among those based in North Dakota, with Wells County marked.
Top counties in North Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1McKenzie County, ND | 77 | 17 | 28.3 | $409K | +2.8% | #120 of 2,385 |
| 2Richland County, ND | 69 | 23 | 33.6 | $296K | +1.2% | #323 of 2,385 |
| 3Barnes County, ND | 57 | 14 | 28.5 | $324K | −2.7% | #773 of 2,385 |
| 4Walsh County, ND | 52 | 9 | 20.5 | $465K | −3.3% | #1,027 of 2,385 |
| 5Morton County, ND | 51 | 56 | 40.2 | $252K | +3.8% | #1,109 of 2,385 |
| 6Ramsey County, ND | 49 | 17 | 31.4 | $290K | −0.4% | #1,204 of 2,385 |
| 7Williams County, ND | 47 | 66 | 43.6 | $248K | +1.4% | #1,334 of 2,385 |
| 8Grand Forks County, ND | 45 | 130 | 41.5 | $229K | +1.9% | #1,463 of 2,385 |
| 9Burleigh County, ND | 45 | 206 | 49.9 | $214K | +4.7% | #1,477 of 2,385 |
| 10Cass County, ND | 42 | 455 | 54.2 | $186K | +9.1% | #1,646 of 2,385 |
| Wells County, ND | Not scored | 10 | 56.0 | $166K | −5.9% |
Other business types in Wells County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas
- Hair salons
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Wells County, ND?
As of September 2026, map listings count 10 salons, barbers and spas in Wells County. 3 of them (30%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Wells County: counts under 3 are left out. Official counts list 21 one-person businesses without payroll.
How much do households in Wells County, ND spend on personal care products and services?
About $1.7M a year, or $931 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 10 salons, barbers and spas on map listings, it comes to $166K per business. It is estimated from the incomes of the 1,787 households in Wells County and national spending patterns by income.
How does Wells County, ND compare with the U.S. for salons, barbers and spas?
Wells County has 56.0 salons, barbers and spas per 10,000 households, 19% above the U.S. rate of 47.2. Spending per business is $166K, 22% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Wells County would have about 8, against 10 on map listings.
How fast is Wells County, ND growing?
Population estimates put Wells County at 3,729 people in 2025, down 5.9% since 2020, against +3.1% for the U.S. It has 1,787 households. The median household income in Wells County is $66,114 a year, 18% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wells County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Wells County
Screening a site or an acquisition in Wells County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wells County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.