Beauty and personal care · County · North Dakota
Salons, barbers and spas in Williams County, ND
The salons, barbers and spas in Williams County, ND, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #1,334 of 2,385 scored counties
#7 of 14 scored counties in North Dakota
- Listings
- 66
- 10 chain locations (15%)
- Official establishments
- 23
- Businesses with payroll, 2023
- Household spending a year
- $16.4M
- On personal care products and services · $1,080 a household
- Spending per listing
- $248K
- 17% above the U.S.
- Listings per 10k households
- 43.6
- 8% below the U.S.
- Population, 2025
- 41,767
- +1.4% since 2020
See the salons, barbers and spas around any address in Williams County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Williams County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Williams County comes to about $16.4M a year: $1,080 per household, 7% above the U.S. average. Spread across 66 salons, barbers and spas, that is $248K per business, 17% above the U.S. figure of $213K.
Williams County has 66 salons, barbers and spas on map listings as of September 2026. Of those, 10 are chain locations, or 15%, against 15% across the U.S. That is 43.6 per 10,000 households, 8% below the U.S. rate of 47.2.
In 2023, official counts showed 23 businesses with payroll in Williams County classed as personal care services. That is one for every 659 households, against one for every 804 across the U.S. Another 142 one-person businesses have no payroll, by official counts. Since fiscal 2022, 2 SBA-backed loans worth $571K have gone to businesses classed as personal care services in Williams County.
Population estimates put the population change in Williams County from 2020 to 2025 at +1.4%, slower than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in Williams County is 47 (lower middle), #1,334 of 2,385 scored counties and #7 of 14 scored counties in North Dakota.
How Williams County compares
The same measures for North Dakota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Williams County | North Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 43.6 | 42.4 | 47.2 |
| Spending per listing | $248K | $236K | $213K |
| Households per official establishment | 659 | 802 | 804 |
| Official establishment growth, 2019–2023 | n/a | +15.4% | +14.1% |
| Population growth, 2020–2025 | +1.4% | +2.5% | +3.1% |
| Spending per household on personal care products and services | $1,080 | $1,002 | $1,005 |
| Median household income | $85,595 | $76,657 | $80,734 |
| Groundwork market score | 47 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16 → 23
- Employees, 2023
- 85
- Annual payroll, 2023
- $2.4M
- One-person businesses, 2023
- 142Businesses with no payroll
- Map listings, September 2026
- 6610 chain locations
- Listings at the U.S. rate for this spending
- 77The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $571K
SBA-backed loans to businesses classed as personal care services in Williams County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Williams County
- Population, 2025 estimate
- 41,767+1.4% since 2020
- Households
- 15,154
- Median age
- 33.3
- Homes lived in by their owners
- 53%
- Vehicles per household
- 2.0
- Land area
- 2,078 sq. mi.
- People per square mile
- 19
- Median household income
- $85,595−1.8% vs. 2015–2019, before inflation
- Average household income
- $117,741
- Median home value
- $284,800
- Jobs located here
- 25,521
- Daytime population
- 44,045Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Williams County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Williams County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across North Dakota
Every North Dakota market ranked →The highest-scoring counties in North Dakota for salons, barbers and spas, numbered among those based in North Dakota, with Williams County marked.
Top counties in North Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1McKenzie County, ND | 77 | 17 | 28.3 | $409K | +2.8% | #120 of 2,385 |
| 2Richland County, ND | 69 | 23 | 33.6 | $296K | +1.2% | #323 of 2,385 |
| 3Barnes County, ND | 57 | 14 | 28.5 | $324K | −2.7% | #773 of 2,385 |
| 4Walsh County, ND | 52 | 9 | 20.5 | $465K | −3.3% | #1,027 of 2,385 |
| 5Morton County, ND | 51 | 56 | 40.2 | $252K | +3.8% | #1,109 of 2,385 |
| 6Ramsey County, ND | 49 | 17 | 31.4 | $290K | −0.4% | #1,204 of 2,385 |
| 7Williams County, ND | 47 | 66 | 43.6 | $248K | +1.4% | #1,334 of 2,385 |
| 8Grand Forks County, ND | 45 | 130 | 41.5 | $229K | +1.9% | #1,463 of 2,385 |
| 9Burleigh County, ND | 45 | 206 | 49.9 | $214K | +4.7% | #1,477 of 2,385 |
| 10Cass County, ND | 42 | 455 | 54.2 | $186K | +9.1% | #1,646 of 2,385 |
Other business types in Williams County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas47
- Hair salons63
- Barbershops70
- Nail salons46
- Spas and skin care37
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Williams County, ND?
Map listings as of September 2026 show 66 salons, barbers and spas in Williams County. 10 of them (15%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 23 businesses with payroll classed as personal care services in 2023. Official counts list 142 one-person businesses without payroll.
How much do households in Williams County, ND spend on personal care products and services?
About $16.4M a year, or $1,080 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). Spread across the 66 salons, barbers and spas on map listings, it comes to $248K per business. It is estimated from the incomes of the 15,154 households in Williams County and national spending patterns by income.
How does Williams County, ND compare with the U.S. for salons, barbers and spas?
Williams County has 43.6 salons, barbers and spas per 10,000 households, 8% below the U.S. rate of 47.2. Spending per business is $248K, 17% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Williams County would have about 77, against 66 on map listings. There is one business with payroll in the industry for every 659 households, against one for every 804 across the U.S.
How fast is Williams County, ND growing?
Population estimates put Williams County at 41,767 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 15,154 households. The median household income in Williams County is $85,595 a year, 6% above the U.S. median of $80,734. That fell 1.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Williams County scores 47 for salons, barbers and spas (lower middle), #1,334 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Williams County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Williams County
Screening a site or an acquisition in Williams County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Williams County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.