Beauty and personal care · Metro area · Mississippi
Salons, barbers and spas in the Gulfport-Biloxi, MS metro area
How the Gulfport-Biloxi, MS metro area compares with other metro areas and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #222 of 387 scored metro areas
#1 of 3 scored metro areas based in Mississippi
- Listings
- 755
- 119 chain locations (16%)
- Official establishments
- 87
- +17.8% since 2019
- Household spending a year
- $138.3M
- On personal care products and services · $824 a household
- Spending per listing
- $183K
- 14% below the U.S.
- Listings per 10k households
- 45.0
- 5% below the U.S.
- Population, 2025
- 431,329
- +3.5% since 2020
See the salons, barbers and spas around any address in the Gulfport-Biloxi metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Gulfport-Biloxi metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 755 salons, barbers and spas in the Gulfport-Biloxi metro area. 119 of them (16%) are chain locations, against 15% across the U.S. Per 10,000 households, that is 45.0, 5% below the U.S. rate of 47.2.
Household spending on personal care products and services in the Gulfport-Biloxi metro area comes to about $138.3M a year: $824 per household, 18% below the U.S. average. That works out to $183K per business, 14% below the U.S. figure of $213K.
In 2023, official counts showed 87 businesses with payroll in the Gulfport-Biloxi metro area classed as personal care services, up 17.8% from 2019. That is one for every 1,930 households, against one for every 804 across the U.S. Official counts list 2,564 one-person businesses without payroll. Since fiscal 2022, 5 SBA-backed loans worth $1.6M have gone to businesses classed as personal care services in the Gulfport-Biloxi metro area.
Population estimates put the population change in the Gulfport-Biloxi metro area from 2020 to 2025 at +3.5%, in step with the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in the Gulfport-Biloxi metro area is 48 (lower middle), #222 of 387 scored metro areas and #1 of 3 scored metro areas based in Mississippi.
How the Gulfport-Biloxi metro area compares
The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Gulfport-Biloxi metro area | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 45.0 | 41.5 | 47.2 |
| Spending per listing | $183K | $190K | $213K |
| Households per official establishment | 1,930 | 1,862 | 804 |
| Official establishment growth, 2019–2023 | +17.8% | +17.4% | +14.1% |
| Population growth, 2020–2025 | +3.5% | −0.1% | +3.1% |
| Spending per household on personal care products and services | $824 | $788 | $1,005 |
| Median household income | $62,418 | $56,447 | $80,734 |
| Groundwork market score | 48 | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 87+17.8% over the period
- Employees, 2023
- 435
- Annual payroll, 2023
- $13.1M
- One-person businesses, 2023
- 2,564Businesses with no payroll
- Map listings, September 2026
- 755119 chain locations
- Listings at the U.S. rate for this spending
- 650The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $1.6M
SBA-backed loans to businesses classed as personal care services in the Gulfport-Biloxi metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Gulfport-Biloxi metro area
- Population, 2025 estimate
- 431,329+3.5% since 2020
- Households
- 167,947
- Median age
- 40.4
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.9
- Land area
- 2,216 sq. mi.
- People per square mile
- 190
- Median household income
- $62,418+27.2% vs. 2015–2019, before inflation
- Average household income
- $84,681
- Median home value
- $205,000
- Jobs located here
- 157,472
- Daytime population
- 413,801Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Gulfport-Biloxi metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Gulfport-Biloxi metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Mississippi
Every Mississippi market ranked →The highest-scoring metro areas in Mississippi for salons, barbers and spas, numbered among those based in Mississippi (a market based in another state is listed without a number), with the Gulfport-Biloxi metro area marked.
Top metro areas in Mississippi
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Gulfport-Biloxi, MS | 48 | 755 | 45.0 | $183K | +3.5% | #222 of 387 |
| 2Hattiesburg, MS | 36 | 297 | 49.4 | $164K | +2.6% | #329 of 387 |
| Memphis, TN-MS-AR | 33 | 2,549 | 48.7 | $177K | −0.3% | #349 of 387 |
| 3Jackson, MS | 27 | 1,127 | 47.4 | $174K | −1.4% | #372 of 387 |
Other business types in the Gulfport-Biloxi metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas48
- Hair salons44
- Barbershops41
- Nail salons36
- Spas and skin care67
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Gulfport-Biloxi, MS metro area?
The Gulfport-Biloxi metro area has 755 salons, barbers and spas on map listings as of September 2026. 119 of them (16%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 87 businesses with payroll classed as personal care services in 2023, up 17.8% from 2019. Official counts also show 2,564 one-person businesses without payroll.
How much do households in the Gulfport-Biloxi, MS metro area spend on personal care products and services?
About $138.3M a year, or $824 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 755 salons, barbers and spas on map listings, it comes to $183K per business. It is estimated from the incomes of the 167,947 households in the Gulfport-Biloxi metro area and national spending patterns by income.
How does the Gulfport-Biloxi, MS metro area compare with the U.S. for salons, barbers and spas?
The Gulfport-Biloxi metro area has 45.0 salons, barbers and spas per 10,000 households, 5% below the U.S. rate of 47.2. Spending per business is $183K, 14% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Gulfport-Biloxi metro area would have about 650, against 755 on map listings. There is one business with payroll in the industry for every 1,930 households, against one for every 804 across the U.S. The official count rose 17.8% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Gulfport-Biloxi, MS metro area growing?
Population estimates put the Gulfport-Biloxi metro area at 431,329 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 167,947 households. Median household income in the Gulfport-Biloxi metro area is $62,418, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Gulfport-Biloxi metro area scores 48 for salons, barbers and spas (lower middle), #222 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Gulfport-Biloxi metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Gulfport-Biloxi metro area
Screening a site or an acquisition in the Gulfport-Biloxi metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Gulfport-Biloxi metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.