Beauty and personal care · County · Mississippi
Salons, barbers and spas in Covington County, MS
How Covington County, MS compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 13 out of 100: Low
Ranked #2,353 of 2,385 scored counties
#62 of 67 scored counties in Mississippi
- Listings
- 29
- 2 chain locations (7%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $5.3M
- On personal care products and services · $728 a household
- Spending per listing
- $184K
- 14% below the U.S.
- Listings per 10k households
- 39.6
- 16% below the U.S.
- Population, 2025
- 17,898
- −2.2% since 2020
See the salons, barbers and spas around any address in Covington County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Covington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for salons, barbers and spas in Covington County is 13 (low), #2,353 of 2,385 scored counties and #62 of 67 scored counties in Mississippi. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 29 salons, barbers and spas in Covington County. 2 of them (7%) are chain locations, against 15% across the U.S. That comes to 39.6 for every 10,000 households, 16% below the U.S. rate of 47.2.
Household spending on personal care products and services in Covington County comes to about $5.3M a year: $728 per household, 28% below the U.S. average. That is about $184K of household spending for each business on map listings, 14% below the U.S. figure of $213K.
There is no official count of businesses with payroll classed as personal care services in Covington County: counts under 3 aren’t published. Since fiscal 2022, 2 SBA-backed loans worth $32K have gone to businesses classed as personal care services in Covington County. Population estimates put the population change in Covington County from 2020 to 2025 at −2.2%, against +3.1% for the U.S.
How Covington County compares
The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Covington County | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 39.6 | 41.5 | 47.2 |
| Spending per listing | $184K | $190K | $213K |
| Households per official establishment | n/a | 1,862 | 804 |
| Official establishment growth, 2019–2023 | n/a | +17.4% | +14.1% |
| Population growth, 2020–2025 | −2.2% | −0.1% | +3.1% |
| Spending per household on personal care products and services | $728 | $788 | $1,005 |
| Median household income | $45,051 | $56,447 | $80,734 |
| Groundwork market score | 13 | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 112Businesses with no payroll
- Map listings, September 2026
- 292 chain locations
- Listings at the U.S. rate for this spending
- 25The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $32K
SBA-backed loans to businesses classed as personal care services in Covington County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Covington County
- Population, 2025 estimate
- 17,898−2.2% since 2020
- Households
- 7,323
- Median age
- 38.7
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.9
- Land area
- 414 sq. mi.
- People per square mile
- 44
- Median household income
- $45,051+18.0% vs. 2015–2019, before inflation
- Average household income
- $68,677
- Median home value
- $105,100
- Jobs located here
- 5,811
- Daytime population
- 16,612Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Covington County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Covington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Mississippi
Every Mississippi market ranked →The highest-scoring counties in Mississippi for salons, barbers and spas, numbered among those based in Mississippi, with Covington County marked.
Top counties in Mississippi
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Marshall County, MS | 64 | 20 | 15.2 | $503K | +2.6% | #478 of 2,385 |
| 2Perry County, MS | 58 | 6 | 12.9 | $555K | +1.1% | #726 of 2,385 |
| 3Itawamba County, MS | 55 | 22 | 22.9 | $343K | +1.3% | #877 of 2,385 |
| 4Tate County, MS | 55 | 30 | 27.2 | $301K | +2.1% | #879 of 2,385 |
| 5Yalobusha County, MS | 52 | 8 | 16.0 | $454K | −0.5% | #1,028 of 2,385 |
| 6Hancock County, MS | 52 | 78 | 38.5 | $221K | +1.6% | #1,071 of 2,385 |
| 7George County, MS | 52 | 37 | 39.8 | $203K | +8.1% | #1,075 of 2,385 |
| 8Lawrence County, MS | 51 | 6 | 13.6 | $516K | −1.4% | #1,078 of 2,385 |
| 9Smith County, MS | 51 | 10 | 17.9 | $425K | −1.5% | #1,081 of 2,385 |
| 10Jackson County, MS | 51 | 234 | 40.6 | $208K | +3.0% | #1,136 of 2,385 |
| 62Covington County, MS | 13 | 29 | 39.6 | $184K | −2.2% | #2,353 of 2,385 |
Other business types in Covington County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas13
- Hair salons7
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Covington County, MS?
Covington County has 29 salons, barbers and spas on map listings as of September 2026. 2 of them (7%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Covington County: counts under 3 are left out. Official counts also show 112 one-person businesses without payroll.
How much do households in Covington County, MS spend on personal care products and services?
About $5.3M a year, or $728 per household. That is 28% below the U.S. average (an index of 72, where 100 is the U.S. average). Spread across the 29 salons, barbers and spas on map listings, it comes to $184K per business. It is estimated from the incomes of the 7,323 households in Covington County and national spending patterns by income.
How does Covington County, MS compare with the U.S. for salons, barbers and spas?
Covington County has 39.6 salons, barbers and spas per 10,000 households, 16% below the U.S. rate of 47.2. Spending per business is $184K, 14% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Covington County would have about 25, against 29 on map listings.
How fast is Covington County, MS growing?
Population estimates put Covington County at 17,898 people in 2025, down 2.2% since 2020, against +3.1% for the U.S. It has 7,323 households. Median household income in Covington County is $45,051, 44% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 18.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Covington County scores 13 for salons, barbers and spas (low), #2,353 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Covington County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Covington County
Screening a site or an acquisition in Covington County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Covington County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.