Beauty and personal care · Small-town market · Mississippi
Salons, barbers and spas in the Laurel, MS area
The salons, barbers and spas in the Laurel, MS area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #301 of 538 scored small-town markets
#2 of 17 scored small-town markets based in Mississippi
- Listings
- 107
- 12 chain locations (11%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $23.9M
- On personal care products and services · $755 a household
- Spending per listing
- $223K
- 5% above the U.S.
- Listings per 10k households
- 33.9
- 28% below the U.S.
- Population, 2025
- 82,281
- −1.5% since 2020
See the salons, barbers and spas around any address in the Laurel area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Laurel area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 107 salons, barbers and spas in the Laurel area. Of those, 12 are chain locations, or 11%, against 15% across the U.S. That comes to 33.9 for every 10,000 households, 28% below the U.S. rate of 47.2.
Household spending on personal care products and services in the Laurel area comes to about $23.9M a year: $755 per household, 25% below the U.S. average. That works out to $223K per business, 5% above the U.S. figure of $213K.
Official counts show 5 businesses with payroll classed as personal care services in the Laurel area in 2023. That is one for every 6,321 households, against one for every 804 across the U.S. Another 500 one-person businesses have no payroll, by official counts. Since fiscal 2022, 2 SBA-backed loans worth $469K have gone to businesses classed as personal care services in the Laurel area.
Between 2020 and 2025, the population of the Laurel area declined 1.5%, against +3.1% for the U.S. The Groundwork market score for salons, barbers and spas in the Laurel area is 48 (lower middle), #301 of 538 scored small-town markets and #2 of 17 scored small-town markets based in Mississippi.
How the Laurel area compares
The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Laurel area | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 33.9 | 41.5 | 47.2 |
| Spending per listing | $223K | $190K | $213K |
| Households per official establishment | 6,321 | 1,862 | 804 |
| Official establishment growth, 2019–2023 | n/a | +17.4% | +14.1% |
| Population growth, 2020–2025 | −1.5% | −0.1% | +3.1% |
| Spending per household on personal care products and services | $755 | $788 | $1,005 |
| Median household income | $51,236 | $56,447 | $80,734 |
| Groundwork market score | 48 | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 13
- Annual payroll, 2023
- $639K
- One-person businesses, 2023
- 500Businesses with no payroll
- Map listings, September 2026
- 10712 chain locations
- Listings at the U.S. rate for this spending
- 112The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $469K
SBA-backed loans to businesses classed as personal care services in the Laurel area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Laurel area
- Population, 2025 estimate
- 82,281−1.5% since 2020
- Households
- 31,604
- Median age
- 39.1
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.9
- Land area
- 1,371 sq. mi.
- People per square mile
- 60
- Median household income
- $51,236+26.2% vs. 2015–2019, before inflation
- Average household income
- $73,808
- Median home value
- $132,900
- Jobs located here
- 32,859
- Daytime population
- 82,735Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Laurel area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Laurel area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Mississippi
Every Mississippi market ranked →The highest-scoring small-town markets in Mississippi for salons, barbers and spas, numbered among those based in Mississippi, with the Laurel area marked.
Top small-town markets in Mississippi
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Picayune, MS | 51 | 94 | 43.0 | $183K | +5.6% | #263 of 538 |
| 2Laurel, MS | 48 | 107 | 33.9 | $223K | −1.5% | #301 of 538 |
| 3Natchez, MS-LA | 47 | 60 | 28.9 | $241K | −0.9% | #310 of 538 |
| 4Clarksdale, MS | 36 | 19 | 22.6 | $284K | −6.5% | #428 of 538 |
| 5Starkville, MS | 36 | 95 | 36.7 | $205K | +0.8% | #432 of 538 |
| 6Grenada, MS | 35 | 48 | 38.1 | $192K | −3.6% | #443 of 538 |
| 7Meridian, MS | 33 | 124 | 35.8 | $208K | −3.2% | #459 of 538 |
| 8Brookhaven, MS | 33 | 64 | 48.6 | $157K | +0.5% | #464 of 538 |
| 9Oxford, MS | 32 | 116 | 48.3 | $175K | +5.3% | #472 of 538 |
| 10Corinth, MS | 31 | 58 | 40.1 | $183K | −0.5% | #476 of 538 |
Other business types in the Laurel area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas48
- Hair salons32
- Barbershops17
- Nail salons35
- Spas and skin care44
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Laurel, MS area?
The Laurel area has 107 salons, barbers and spas on map listings as of September 2026. 12 of them (11%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 5 businesses with payroll classed as personal care services in 2023. Official counts list 500 one-person businesses without payroll.
How much do households in the Laurel, MS area spend on personal care products and services?
About $23.9M a year, or $755 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 107 salons, barbers and spas on map listings, it comes to $223K per business. It is estimated from the incomes of the 31,604 households in the Laurel area and national spending patterns by income.
How does the Laurel, MS area compare with the U.S. for salons, barbers and spas?
The Laurel area has 33.9 salons, barbers and spas per 10,000 households, 28% below the U.S. rate of 47.2. Spending per business is $223K, 5% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Laurel area would have about 112, against 107 on map listings. There is one business with payroll in the industry for every 6,321 households, against one for every 804 across the U.S.
How fast is the Laurel, MS area growing?
Population estimates put the Laurel area at 82,281 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 31,604 households. Median household income in the Laurel area is $51,236, 37% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Laurel area scores 48 for salons, barbers and spas (lower middle), #301 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Laurel area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Laurel area
Screening a site or an acquisition in the Laurel area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Laurel area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.