Beauty and personal care · County · Mississippi
Salons, barbers and spas in Neshoba County, MS
Competitor counts, household spending and official business counts for salons, barbers and spas in Neshoba County, MS, set against other counties and the U.S.
Groundwork market score · out of 100
Score 32 out of 100: Lower middle
Ranked #2,078 of 2,385 scored counties
#42 of 67 scored counties in Mississippi
- Listings
- 48
- 11 chain locations (23%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $7.8M
- On personal care products and services · $759 a household
- Spending per listing
- $163K
- 24% below the U.S.
- Listings per 10k households
- 46.7
- In line with the U.S.
- Population, 2025
- 28,732
- −0.9% since 2020
See the salons, barbers and spas around any address in Neshoba County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Neshoba County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Neshoba County scores 32 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #2,078 of 2,385 scored counties and #42 of 67 scored counties in Mississippi. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 48 salons, barbers and spas in Neshoba County. 11 of them (23%) are chain locations, against 15% across the U.S. That comes to 46.7 for every 10,000 households, in line with the U.S. rate of 47.2.
At $759 per household (24% below the U.S. average), households in Neshoba County spend about $7.8M a year on personal care products and services. Spread across 48 salons, barbers and spas, that is $163K per business, 24% below the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in Neshoba County was 4 in 2023. That is one for every 2,571 households, against one for every 804 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $86K has gone to businesses classed as personal care services in Neshoba County. Between 2020 and 2025, the population of Neshoba County declined 0.9%, against +3.1% for the U.S.
How Neshoba County compares
The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Neshoba County | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 46.7 | 41.5 | 47.2 |
| Spending per listing | $163K | $190K | $213K |
| Households per official establishment | 2,571 | 1,862 | 804 |
| Official establishment growth, 2019–2023 | n/a | +17.4% | +14.1% |
| Population growth, 2020–2025 | −0.9% | −0.1% | +3.1% |
| Spending per household on personal care products and services | $759 | $788 | $1,005 |
| Median household income | $57,013 | $56,447 | $80,734 |
| Groundwork market score | 32 | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 4
- Employees, 2023
- 11
- Annual payroll, 2023
- $53K
- One-person businesses, 2023
- 143Businesses with no payroll
- Map listings, September 2026
- 4811 chain locations
- Listings at the U.S. rate for this spending
- 37The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $86K
SBA-backed loans to businesses classed as personal care services in Neshoba County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Neshoba County
- Population, 2025 estimate
- 28,732−0.9% since 2020
- Households
- 10,283
- Median age
- 36.9
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.9
- Land area
- 570 sq. mi.
- People per square mile
- 51
- Median household income
- $57,013+50.1% vs. 2015–2019, before inflation
- Average household income
- $72,069
- Median home value
- $100,000
- Jobs located here
- 12,443
- Daytime population
- 28,894Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Neshoba County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Neshoba County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Mississippi
Every Mississippi market ranked →The highest-scoring counties in Mississippi for salons, barbers and spas, numbered among those based in Mississippi, with Neshoba County marked.
Top counties in Mississippi
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Marshall County, MS | 64 | 20 | 15.2 | $503K | +2.6% | #478 of 2,385 |
| 2Perry County, MS | 58 | 6 | 12.9 | $555K | +1.1% | #726 of 2,385 |
| 3Itawamba County, MS | 55 | 22 | 22.9 | $343K | +1.3% | #877 of 2,385 |
| 4Tate County, MS | 55 | 30 | 27.2 | $301K | +2.1% | #879 of 2,385 |
| 5Yalobusha County, MS | 52 | 8 | 16.0 | $454K | −0.5% | #1,028 of 2,385 |
| 6Hancock County, MS | 52 | 78 | 38.5 | $221K | +1.6% | #1,071 of 2,385 |
| 7George County, MS | 52 | 37 | 39.8 | $203K | +8.1% | #1,075 of 2,385 |
| 8Lawrence County, MS | 51 | 6 | 13.6 | $516K | −1.4% | #1,078 of 2,385 |
| 9Smith County, MS | 51 | 10 | 17.9 | $425K | −1.5% | #1,081 of 2,385 |
| 10Jackson County, MS | 51 | 234 | 40.6 | $208K | +3.0% | #1,136 of 2,385 |
| 42Neshoba County, MS | 32 | 48 | 46.7 | $163K | −0.9% | #2,078 of 2,385 |
Other business types in Neshoba County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas32
- Hair salons17
- Barbershops11
- Nail salons9
- Spas and skin care40
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Neshoba County, MS?
There are 48 salons, barbers and spas on map listings in Neshoba County as of September 2026. 11 of them (23%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 4 businesses with payroll classed as personal care services in 2023. Another 143 one-person businesses have no payroll, by official counts.
How much do households in Neshoba County, MS spend on personal care products and services?
About $7.8M a year, or $759 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 48 salons, barbers and spas on map listings, it comes to $163K per business. It is estimated from the incomes of the 10,283 households in Neshoba County and national spending patterns by income.
How does Neshoba County, MS compare with the U.S. for salons, barbers and spas?
Neshoba County has 46.7 salons, barbers and spas per 10,000 households, in line with the U.S. rate of 47.2. Spending per business is $163K, 24% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Neshoba County would have about 37, against 48 on map listings. There is one business with payroll in the industry for every 2,571 households, against one for every 804 across the U.S.
How fast is Neshoba County, MS growing?
Population estimates put Neshoba County at 28,732 people in 2025, down 0.9% since 2020, against +3.1% for the U.S. It has 10,283 households. Median household income in Neshoba County is $57,013, 29% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 50.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Neshoba County scores 32 for salons, barbers and spas (lower middle), #2,078 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Neshoba County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Neshoba County
Screening a site or an acquisition in Neshoba County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Neshoba County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.