Beauty and personal care · Small-town market · Mississippi
Salons, barbers and spas in the Vicksburg, MS area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Vicksburg, MS area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 31 out of 100: Lower middle
Ranked #479 of 538 scored small-town markets
#11 of 17 scored small-town markets based in Mississippi
- Listings
- 84
- 18 chain locations (21%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $13.9M
- On personal care products and services · $828 a household
- Spending per listing
- $165K
- 22% below the U.S.
- Listings per 10k households
- 50.1
- 6% above the U.S.
- Population, 2025
- 41,759
- −6.3% since 2020
See the salons, barbers and spas around any address in the Vicksburg area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Vicksburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for salons, barbers and spas in the Vicksburg area is 31 (lower middle), #479 of 538 scored small-town markets and #11 of 17 scored small-town markets based in Mississippi. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 84 salons, barbers and spas in the Vicksburg area. 18 of them (21%) are chain locations, against 15% across the U.S. Per 10,000 households, that is 50.1, 6% above the U.S. rate of 47.2.
At $828 per household (18% below the U.S. average), households in the Vicksburg area spend about $13.9M a year on personal care products and services. That works out to $165K per business, 22% below the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in the Vicksburg area was 6 in 2023. That is one for every 2,795 households, against one for every 804 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $52K has gone to businesses classed as personal care services in the Vicksburg area. Between 2020 and 2025, the population of the Vicksburg area declined 6.3%, against +3.1% for the U.S.
How the Vicksburg area compares
The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Vicksburg area | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 50.1 | 41.5 | 47.2 |
| Spending per listing | $165K | $190K | $213K |
| Households per official establishment | 2,795 | 1,862 | 804 |
| Official establishment growth, 2019–2023 | n/a | +17.4% | +14.1% |
| Population growth, 2020–2025 | −6.3% | −0.1% | +3.1% |
| Spending per household on personal care products and services | $828 | $788 | $1,005 |
| Median household income | $59,401 | $56,447 | $80,734 |
| Groundwork market score | 31 | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6
- Employees, 2023
- 15
- Annual payroll, 2023
- $484K
- One-person businesses, 2023
- 318Businesses with no payroll
- Map listings, September 2026
- 8418 chain locations
- Listings at the U.S. rate for this spending
- 65The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $52K
SBA-backed loans to businesses classed as personal care services in the Vicksburg area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Vicksburg area
- Population, 2025 estimate
- 41,759−6.3% since 2020
- Households
- 16,772
- Median age
- 39.8
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 589 sq. mi.
- People per square mile
- 73
- Median household income
- $59,401+31.7% vs. 2015–2019, before inflation
- Average household income
- $82,803
- Median home value
- $156,400
- Jobs located here
- 16,981
- Daytime population
- 42,797Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Vicksburg area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Vicksburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Mississippi
Every Mississippi market ranked →The highest-scoring small-town markets in Mississippi for salons, barbers and spas, numbered among those based in Mississippi, with the Vicksburg area marked.
Top small-town markets in Mississippi
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Picayune, MS | 51 | 94 | 43.0 | $183K | +5.6% | #263 of 538 |
| 2Laurel, MS | 48 | 107 | 33.9 | $223K | −1.5% | #301 of 538 |
| 3Natchez, MS-LA | 47 | 60 | 28.9 | $241K | −0.9% | #310 of 538 |
| 4Clarksdale, MS | 36 | 19 | 22.6 | $284K | −6.5% | #428 of 538 |
| 5Starkville, MS | 36 | 95 | 36.7 | $205K | +0.8% | #432 of 538 |
| 6Grenada, MS | 35 | 48 | 38.1 | $192K | −3.6% | #443 of 538 |
| 7Meridian, MS | 33 | 124 | 35.8 | $208K | −3.2% | #459 of 538 |
| 8Brookhaven, MS | 33 | 64 | 48.6 | $157K | +0.5% | #464 of 538 |
| 9Oxford, MS | 32 | 116 | 48.3 | $175K | +5.3% | #472 of 538 |
| 10Corinth, MS | 31 | 58 | 40.1 | $183K | −0.5% | #476 of 538 |
| 11Vicksburg, MS | 31 | 84 | 50.1 | $165K | −6.3% | #479 of 538 |
Other business types in the Vicksburg area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas31
- Hair salons12
- Barbershops24
- Nail salons17
- Spas and skin care42
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Vicksburg, MS area?
The Vicksburg area has 84 salons, barbers and spas on map listings as of September 2026. 18 of them (21%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 6 businesses with payroll classed as personal care services in 2023. Official counts also show 318 one-person businesses without payroll.
How much do households in the Vicksburg, MS area spend on personal care products and services?
About $13.9M a year, or $828 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 84 salons, barbers and spas on map listings, it comes to $165K per business. It is estimated from the incomes of the 16,772 households in the Vicksburg area and national spending patterns by income.
How does the Vicksburg, MS area compare with the U.S. for salons, barbers and spas?
The Vicksburg area has 50.1 salons, barbers and spas per 10,000 households, 6% above the U.S. rate of 47.2. Spending per business is $165K, 22% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Vicksburg area would have about 65, against 84 on map listings. There is one business with payroll in the industry for every 2,795 households, against one for every 804 across the U.S.
How fast is the Vicksburg, MS area growing?
Population estimates put the Vicksburg area at 41,759 people in 2025, down 6.3% since 2020, against +3.1% for the U.S. It has 16,772 households. Median household income in the Vicksburg area is $59,401, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Vicksburg area scores 31 for salons, barbers and spas (lower middle), #479 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Vicksburg area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Vicksburg area
Screening a site or an acquisition in the Vicksburg area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Vicksburg area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.