Beauty and personal care · County · Mississippi
Salons, barbers and spas in Winston County, MS
How Winston County, MS compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #1,701 of 2,385 scored counties
#25 of 67 scored counties in Mississippi
- Listings
- 18
- 6 chain locations (33%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $5.3M
- On personal care products and services · $743 a household
- Spending per listing
- $295K
- 39% above the U.S.
- Listings per 10k households
- 25.2
- 47% below the U.S.
- Population, 2025
- 17,473
- −1.2% since 2020
See the salons, barbers and spas around any address in Winston County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Winston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $743 per household (26% below the U.S. average), households in Winston County spend about $5.3M a year on personal care products and services. Spread across 18 salons, barbers and spas, that is $295K per business, 39% above the U.S. figure of $213K.
There are 18 salons, barbers and spas on map listings in Winston County as of September 2026. 6 of them (33%) are chain locations, against 15% across the U.S. That comes to 25.2 for every 10,000 households, 47% below the U.S. rate of 47.2.
Official counts don’t publish a figure for personal care services in Winston County, since they leave out counts under 3. Official counts list 152 one-person businesses without payroll.
Population estimates put the population change in Winston County from 2020 to 2025 at −1.2%, against +3.1% for the U.S. Winston County scores 40 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #1,701 of 2,385 scored counties and #25 of 67 scored counties in Mississippi.
How Winston County compares
The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Winston County | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 25.2 | 41.5 | 47.2 |
| Spending per listing | $295K | $190K | $213K |
| Households per official establishment | n/a | 1,862 | 804 |
| Official establishment growth, 2019–2023 | n/a | +17.4% | +14.1% |
| Population growth, 2020–2025 | −1.2% | −0.1% | +3.1% |
| Spending per household on personal care products and services | $743 | $788 | $1,005 |
| Median household income | $53,031 | $56,447 | $80,734 |
| Groundwork market score | 40 | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 152Businesses with no payroll
- Map listings, September 2026
- 186 chain locations
- Listings at the U.S. rate for this spending
- 25The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Winston County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Winston County
- Population, 2025 estimate
- 17,473−1.2% since 2020
- Households
- 7,141
- Median age
- 42.8
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 607 sq. mi.
- People per square mile
- 29
- Median household income
- $53,031+52.7% vs. 2015–2019, before inflation
- Average household income
- $73,896
- Median home value
- $124,600
- Jobs located here
- 5,354
- Daytime population
- 16,098Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Winston County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Winston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Mississippi
Every Mississippi market ranked →The highest-scoring counties in Mississippi for salons, barbers and spas, numbered among those based in Mississippi, with Winston County marked.
Top counties in Mississippi
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Marshall County, MS | 64 | 20 | 15.2 | $503K | +2.6% | #478 of 2,385 |
| 2Perry County, MS | 58 | 6 | 12.9 | $555K | +1.1% | #726 of 2,385 |
| 3Itawamba County, MS | 55 | 22 | 22.9 | $343K | +1.3% | #877 of 2,385 |
| 4Tate County, MS | 55 | 30 | 27.2 | $301K | +2.1% | #879 of 2,385 |
| 5Yalobusha County, MS | 52 | 8 | 16.0 | $454K | −0.5% | #1,028 of 2,385 |
| 6Hancock County, MS | 52 | 78 | 38.5 | $221K | +1.6% | #1,071 of 2,385 |
| 7George County, MS | 52 | 37 | 39.8 | $203K | +8.1% | #1,075 of 2,385 |
| 8Lawrence County, MS | 51 | 6 | 13.6 | $516K | −1.4% | #1,078 of 2,385 |
| 9Smith County, MS | 51 | 10 | 17.9 | $425K | −1.5% | #1,081 of 2,385 |
| 10Jackson County, MS | 51 | 234 | 40.6 | $208K | +3.0% | #1,136 of 2,385 |
| 25Winston County, MS | 40 | 18 | 25.2 | $295K | −1.2% | #1,701 of 2,385 |
Other business types in Winston County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas40
- Hair salons36
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Winston County, MS?
As of September 2026, map listings count 18 salons, barbers and spas in Winston County. 6 of them (33%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Winston County: counts under 3 are left out. Official counts also show 152 one-person businesses without payroll.
How much do households in Winston County, MS spend on personal care products and services?
About $5.3M a year, or $743 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 18 salons, barbers and spas on map listings, it comes to $295K per business. It is estimated from the incomes of the 7,141 households in Winston County and national spending patterns by income.
How does Winston County, MS compare with the U.S. for salons, barbers and spas?
Winston County has 25.2 salons, barbers and spas per 10,000 households, 47% below the U.S. rate of 47.2. Spending per business is $295K, 39% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Winston County would have about 25, against 18 on map listings.
How fast is Winston County, MS growing?
Population estimates put Winston County at 17,473 people in 2025, down 1.2% since 2020, against +3.1% for the U.S. It has 7,141 households. The median household income in Winston County is $53,031 a year, 34% below the U.S. median of $80,734. That rose 52.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Winston County scores 40 for salons, barbers and spas (lower middle), #1,701 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Winston County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Winston County
Screening a site or an acquisition in Winston County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Winston County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.