Beauty and personal care · Small-town market · Mississippi
Salons, barbers and spas in the Columbus, MS area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Columbus, MS area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 15 out of 100: Low
Ranked #531 of 538 scored small-town markets
#17 of 17 scored small-town markets based in Mississippi
- Listings
- 135
- 24 chain locations (18%)
- Official establishments
- 20
- −5.0% since 2019
- Household spending a year
- $20.2M
- On personal care products and services · $748 a household
- Spending per listing
- $149K
- 30% below the U.S.
- Listings per 10k households
- 50.1
- 6% above the U.S.
- Population, 2025
- 67,144
- −2.7% since 2020
See the salons, barbers and spas around any address in the Columbus area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Columbus area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for salons, barbers and spas in the Columbus area is 15 (low), #531 of 538 scored small-town markets and #17 of 17 scored small-town markets based in Mississippi. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 135 salons, barbers and spas in the Columbus area. Chain locations make up 18% of them, against 15% across the U.S. That comes to 50.1 for every 10,000 households, 6% above the U.S. rate of 47.2.
Household spending on personal care products and services in the Columbus area comes to about $20.2M a year: $748 per household, 26% below the U.S. average. That works out to $149K per business, 30% below the U.S. figure of $213K.
In 2023, official counts showed 20 businesses with payroll in the Columbus area classed as personal care services, down 5.0% from 2019. That is one for every 1,348 households, against one for every 804 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $126K has gone to businesses classed as personal care services in the Columbus area. Population estimates show the Columbus area declined 2.7% from 2020 to 2025, against +3.1% for the U.S.
How the Columbus area compares
The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Columbus area | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 50.1 | 41.5 | 47.2 |
| Spending per listing | $149K | $190K | $213K |
| Households per official establishment | 1,348 | 1,862 | 804 |
| Official establishment growth, 2019–2023 | −5.0% | +17.4% | +14.1% |
| Population growth, 2020–2025 | −2.7% | −0.1% | +3.1% |
| Spending per household on personal care products and services | $748 | $788 | $1,005 |
| Median household income | $51,117 | $56,447 | $80,734 |
| Groundwork market score | 15 | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 20−5.0% over the period
- Employees, 2023
- 46
- Annual payroll, 2023
- $663K
- One-person businesses, 2023
- 663Businesses with no payroll
- Map listings, September 2026
- 13524 chain locations
- Listings at the U.S. rate for this spending
- 95The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $126K
SBA-backed loans to businesses classed as personal care services in the Columbus area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Columbus area
- Population, 2025 estimate
- 67,144−2.7% since 2020
- Households
- 26,952
- Median age
- 39.2
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.9
- Land area
- 1,201 sq. mi.
- People per square mile
- 56
- Median household income
- $51,117
- Average household income
- $70,782
- Median home value
- $150,900
- Jobs located here
- 26,423
- Daytime population
- 68,077Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Columbus area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Columbus area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Mississippi
Every Mississippi market ranked →The highest-scoring small-town markets in Mississippi for salons, barbers and spas, numbered among those based in Mississippi, with the Columbus area marked.
Top small-town markets in Mississippi
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Picayune, MS | 51 | 94 | 43.0 | $183K | +5.6% | #263 of 538 |
| 2Laurel, MS | 48 | 107 | 33.9 | $223K | −1.5% | #301 of 538 |
| 3Natchez, MS-LA | 47 | 60 | 28.9 | $241K | −0.9% | #310 of 538 |
| 4Clarksdale, MS | 36 | 19 | 22.6 | $284K | −6.5% | #428 of 538 |
| 5Starkville, MS | 36 | 95 | 36.7 | $205K | +0.8% | #432 of 538 |
| 6Grenada, MS | 35 | 48 | 38.1 | $192K | −3.6% | #443 of 538 |
| 7Meridian, MS | 33 | 124 | 35.8 | $208K | −3.2% | #459 of 538 |
| 8Brookhaven, MS | 33 | 64 | 48.6 | $157K | +0.5% | #464 of 538 |
| 9Oxford, MS | 32 | 116 | 48.3 | $175K | +5.3% | #472 of 538 |
| 10Corinth, MS | 31 | 58 | 40.1 | $183K | −0.5% | #476 of 538 |
| 17Columbus, MS | 15 | 135 | 50.1 | $149K | −2.7% | #531 of 538 |
Other business types in the Columbus area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas15
- Hair salons14
- Barbershops10
- Nail salons10
- Spas and skin care31
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Columbus, MS area?
The Columbus area has 135 salons, barbers and spas on map listings as of September 2026. 24 of them (18%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 20 businesses with payroll classed as personal care services in 2023, down 5.0% from 2019. Another 663 one-person businesses have no payroll, by official counts.
How much do households in the Columbus, MS area spend on personal care products and services?
About $20.2M a year, or $748 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 135 salons, barbers and spas on map listings, it comes to $149K per business. It is estimated from the incomes of the 26,952 households in the Columbus area and national spending patterns by income.
How does the Columbus, MS area compare with the U.S. for salons, barbers and spas?
The Columbus area has 50.1 salons, barbers and spas per 10,000 households, 6% above the U.S. rate of 47.2. Spending per business is $149K, 30% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Columbus area would have about 95, against 135 on map listings. There is one business with payroll in the industry for every 1,348 households, against one for every 804 across the U.S. The official count fell 5.0% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Columbus, MS area growing?
Population estimates put the Columbus area at 67,144 people in 2025, down 2.7% since 2020, against +3.1% for the U.S. It has 26,952 households. Median household income in the Columbus area is $51,117, 37% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Columbus area scores 15 for salons, barbers and spas (low), #531 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Columbus area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Columbus area
Screening a site or an acquisition in the Columbus area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Columbus area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.