Beauty and personal care · Small-town market · Mississippi
Salons, barbers and spas in the Tupelo, MS area
How the Tupelo, MS area compares with other small-town markets and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 27 out of 100: Lower middle
Ranked #502 of 538 scored small-town markets
#13 of 17 scored small-town markets based in Mississippi
- Listings
- 288
- 47 chain locations (16%)
- Official establishments
- 37
- +16.1% since 2019
- Household spending a year
- $42M
- On personal care products and services · $811 a household
- Spending per listing
- $146K
- 31% below the U.S.
- Listings per 10k households
- 55.6
- 18% above the U.S.
- Population, 2025
- 133,167
- +0.8% since 2020
See the salons, barbers and spas around any address in the Tupelo area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Tupelo area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Tupelo area scores 27 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #502 of 538 scored small-town markets and #13 of 17 scored small-town markets based in Mississippi. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 288 salons, barbers and spas in the Tupelo area. 47 of them (16%) are chain locations, against 15% across the U.S. That comes to 55.6 for every 10,000 households, 18% above the U.S. rate of 47.2.
Households in the Tupelo area spend about $42M a year on personal care products and services, or $811 per household, 19% below the U.S. average. Spread across 288 salons, barbers and spas, that is $146K per business, 31% below the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in the Tupelo area was 37 in 2023, up 16.1% from 2019. That is one for every 1,400 households, against one for every 804 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $211K have gone to businesses classed as personal care services in the Tupelo area. Between 2020 and 2025, the population of the Tupelo area grew 0.8%, slower than the U.S. (+3.1%).
How the Tupelo area compares
The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Tupelo area | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 55.6 | 41.5 | 47.2 |
| Spending per listing | $146K | $190K | $213K |
| Households per official establishment | 1,400 | 1,862 | 804 |
| Official establishment growth, 2019–2023 | +16.1% | +17.4% | +14.1% |
| Population growth, 2020–2025 | +0.8% | −0.1% | +3.1% |
| Spending per household on personal care products and services | $811 | $788 | $1,005 |
| Median household income | $63,170 | $56,447 | $80,734 |
| Groundwork market score | 27 | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 37+16.1% over the period
- Employees, 2023
- 138
- Annual payroll, 2023
- $4.4M
- One-person businesses, 2023
- 810Businesses with no payroll
- Map listings, September 2026
- 28847 chain locations
- Listings at the U.S. rate for this spending
- 198The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $211K
SBA-backed loans to businesses classed as personal care services in the Tupelo area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Tupelo area
- Population, 2025 estimate
- 133,167+0.8% since 2020
- Households
- 51,805
- Median age
- 38.4
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.9
- Land area
- 1,398 sq. mi.
- People per square mile
- 95
- Median household income
- $63,170
- Average household income
- $84,752
- Median home value
- $170,600
- Jobs located here
- 68,715
- Daytime population
- 143,876Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Tupelo area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Tupelo area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Mississippi
Every Mississippi market ranked →The highest-scoring small-town markets in Mississippi for salons, barbers and spas, numbered among those based in Mississippi, with the Tupelo area marked.
Top small-town markets in Mississippi
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Picayune, MS | 51 | 94 | 43.0 | $183K | +5.6% | #263 of 538 |
| 2Laurel, MS | 48 | 107 | 33.9 | $223K | −1.5% | #301 of 538 |
| 3Natchez, MS-LA | 47 | 60 | 28.9 | $241K | −0.9% | #310 of 538 |
| 4Clarksdale, MS | 36 | 19 | 22.6 | $284K | −6.5% | #428 of 538 |
| 5Starkville, MS | 36 | 95 | 36.7 | $205K | +0.8% | #432 of 538 |
| 6Grenada, MS | 35 | 48 | 38.1 | $192K | −3.6% | #443 of 538 |
| 7Meridian, MS | 33 | 124 | 35.8 | $208K | −3.2% | #459 of 538 |
| 8Brookhaven, MS | 33 | 64 | 48.6 | $157K | +0.5% | #464 of 538 |
| 9Oxford, MS | 32 | 116 | 48.3 | $175K | +5.3% | #472 of 538 |
| 10Corinth, MS | 31 | 58 | 40.1 | $183K | −0.5% | #476 of 538 |
| 13Tupelo, MS | 27 | 288 | 55.6 | $146K | +0.8% | #502 of 538 |
Other business types in the Tupelo area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas27
- Hair salons32
- Barbershops25
- Nail salons44
- Spas and skin care43
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Tupelo, MS area?
The Tupelo area has 288 salons, barbers and spas on map listings as of September 2026. 47 of them (16%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 37 businesses with payroll classed as personal care services in 2023, up 16.1% from 2019. Official counts also show 810 one-person businesses without payroll.
How much do households in the Tupelo, MS area spend on personal care products and services?
About $42M a year, or $811 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 288 salons, barbers and spas on map listings, it comes to $146K per business. It is estimated from the incomes of the 51,805 households in the Tupelo area and national spending patterns by income.
How does the Tupelo, MS area compare with the U.S. for salons, barbers and spas?
The Tupelo area has 55.6 salons, barbers and spas per 10,000 households, 18% above the U.S. rate of 47.2. Spending per business is $146K, 31% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Tupelo area would have about 198, against 288 on map listings. There is one business with payroll in the industry for every 1,400 households, against one for every 804 across the U.S. The official count rose 16.1% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Tupelo, MS area growing?
Population estimates put the Tupelo area at 133,167 people in 2025, up 0.8% since 2020, slower than the U.S. (+3.1%). It has 51,805 households. Median household income in the Tupelo area is $63,170, 22% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Tupelo area scores 27 for salons, barbers and spas (lower middle), #502 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Tupelo area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Tupelo area
Screening a site or an acquisition in the Tupelo area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Tupelo area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.