Beauty and personal care · County · Mississippi
Salons, barbers and spas in Rankin County, MS
Competitor counts, household spending and official business counts for salons, barbers and spas in Rankin County, MS, set against other counties and the U.S.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #1,869 of 2,385 scored counties
#33 of 67 scored counties in Mississippi
- Listings
- 300
- 51 chain locations (17%)
- Official establishments
- 66
- +50.0% since 2019
- Household spending a year
- $55.1M
- On personal care products and services · $917 a household
- Spending per listing
- $184K
- 14% below the U.S.
- Listings per 10k households
- 49.9
- 6% above the U.S.
- Population, 2025
- 162,181
- +3.2% since 2020
See the salons, barbers and spas around any address in Rankin County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rankin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For salons, barbers and spas, Rankin County has a Groundwork market score of 37 (lower middle): #1,869 of 2,385 scored counties and #33 of 67 scored counties in Mississippi. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 300 salons, barbers and spas in Rankin County. Chain locations make up 17% of them, against 15% across the U.S. Per 10,000 households, that is 49.9, 6% above the U.S. rate of 47.2.
Households in Rankin County spend about $55.1M a year on personal care products and services, or $917 per household, 9% below the U.S. average. Spread across 300 salons, barbers and spas, that is $184K per business, 14% below the U.S. figure of $213K.
In 2023, official counts showed 66 businesses with payroll in Rankin County classed as personal care services, up 50.0% from 2019. That is one for every 911 households, against one for every 804 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $236K have gone to businesses classed as personal care services in Rankin County. Population estimates show Rankin County grew 3.2% from 2020 to 2025, in step with the U.S. (+3.1%).
How Rankin County compares
The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rankin County | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 49.9 | 41.5 | 47.2 |
| Spending per listing | $184K | $190K | $213K |
| Households per official establishment | 911 | 1,862 | 804 |
| Official establishment growth, 2019–2023 | +50.0% | +17.4% | +14.1% |
| Population growth, 2020–2025 | +3.2% | −0.1% | +3.1% |
| Spending per household on personal care products and services | $917 | $788 | $1,005 |
| Median household income | $79,357 | $56,447 | $80,734 |
| Groundwork market score | 37 | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 44 → 66+50.0% over the period
- Employees, 2023
- 254
- Annual payroll, 2023
- $7M
- One-person businesses, 2023
- 847Businesses with no payroll
- Map listings, September 2026
- 30051 chain locations
- Listings at the U.S. rate for this spending
- 259The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $236K
SBA-backed loans to businesses classed as personal care services in Rankin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rankin County
- Population, 2025 estimate
- 162,181+3.2% since 2020
- Households
- 60,133
- Median age
- 39.9
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.0
- Land area
- 776 sq. mi.
- People per square mile
- 205
- Median household income
- $79,357+20.3% vs. 2015–2019, before inflation
- Average household income
- $100,005
- Median home value
- $237,400
- Jobs located here
- 73,389
- Daytime population
- 161,778Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rankin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Rankin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Mississippi
Every Mississippi market ranked →The highest-scoring counties in Mississippi for salons, barbers and spas, numbered among those based in Mississippi, with Rankin County marked.
Top counties in Mississippi
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Marshall County, MS | 64 | 20 | 15.2 | $503K | +2.6% | #478 of 2,385 |
| 2Perry County, MS | 58 | 6 | 12.9 | $555K | +1.1% | #726 of 2,385 |
| 3Itawamba County, MS | 55 | 22 | 22.9 | $343K | +1.3% | #877 of 2,385 |
| 4Tate County, MS | 55 | 30 | 27.2 | $301K | +2.1% | #879 of 2,385 |
| 5Yalobusha County, MS | 52 | 8 | 16.0 | $454K | −0.5% | #1,028 of 2,385 |
| 6Hancock County, MS | 52 | 78 | 38.5 | $221K | +1.6% | #1,071 of 2,385 |
| 7George County, MS | 52 | 37 | 39.8 | $203K | +8.1% | #1,075 of 2,385 |
| 8Lawrence County, MS | 51 | 6 | 13.6 | $516K | −1.4% | #1,078 of 2,385 |
| 9Smith County, MS | 51 | 10 | 17.9 | $425K | −1.5% | #1,081 of 2,385 |
| 10Jackson County, MS | 51 | 234 | 40.6 | $208K | +3.0% | #1,136 of 2,385 |
| 33Rankin County, MS | 37 | 300 | 49.9 | $184K | +3.2% | #1,869 of 2,385 |
Other business types in Rankin County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas37
- Hair salons46
- Barbershops54
- Nail salons29
- Spas and skin care56
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Rankin County, MS?
There are 300 salons, barbers and spas on map listings in Rankin County as of September 2026. 51 of them (17%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 66 businesses with payroll classed as personal care services in 2023, up 50.0% from 2019. Official counts also show 847 one-person businesses without payroll.
How much do households in Rankin County, MS spend on personal care products and services?
About $55.1M a year, or $917 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 300 salons, barbers and spas on map listings, it comes to $184K per business. It is estimated from the incomes of the 60,133 households in Rankin County and national spending patterns by income.
How does Rankin County, MS compare with the U.S. for salons, barbers and spas?
Rankin County has 49.9 salons, barbers and spas per 10,000 households, 6% above the U.S. rate of 47.2. Spending per business is $184K, 14% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Rankin County would have about 259, against 300 on map listings. There is one business with payroll in the industry for every 911 households, against one for every 804 across the U.S. The official count rose 50.0% from 2019 to 2023, against +14.1% for the U.S.
How fast is Rankin County, MS growing?
Population estimates put Rankin County at 162,181 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 60,133 households. Median household income in Rankin County is $79,357, 2% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rankin County scores 37 for salons, barbers and spas (lower middle), #1,869 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rankin County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Rankin County
Screening a site or an acquisition in Rankin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rankin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.