Beauty and personal care · County · Mississippi
Salons, barbers and spas in DeSoto County, MS
How DeSoto County, MS compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #1,239 of 2,385 scored counties
#13 of 67 scored counties in Mississippi
- Listings
- 337
- 70 chain locations (21%)
- Official establishments
- 57
- +50.0% since 2019
- Household spending a year
- $66.5M
- On personal care products and services · $937 a household
- Spending per listing
- $197K
- 7% below the U.S.
- Listings per 10k households
- 47.5
- In line with the U.S.
- Population, 2025
- 197,918
- +6.3% since 2020
See the salons, barbers and spas around any address in DeSoto County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of DeSoto County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 337 salons, barbers and spas in DeSoto County. 70 of them (21%) are chain locations, against 15% across the U.S. That comes to 47.5 for every 10,000 households, in line with the U.S. rate of 47.2.
Household spending on personal care products and services in DeSoto County comes to about $66.5M a year: $937 per household, 7% below the U.S. average. That works out to $197K per business, 7% below the U.S. figure of $213K.
In 2023, official counts showed 57 businesses with payroll in DeSoto County classed as personal care services, up 50.0% from 2019. That is one for every 1,245 households, against one for every 804 across the U.S. Another 1,586 one-person businesses have no payroll, by official counts. Since fiscal 2022, 3 SBA-backed loans worth $887K have gone to businesses classed as personal care services in DeSoto County.
Between 2020 and 2025, the population of DeSoto County grew 6.3%, faster than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in DeSoto County is 49 (lower middle), #1,239 of 2,385 scored counties and #13 of 67 scored counties in Mississippi.
How DeSoto County compares
The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | DeSoto County | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 47.5 | 41.5 | 47.2 |
| Spending per listing | $197K | $190K | $213K |
| Households per official establishment | 1,245 | 1,862 | 804 |
| Official establishment growth, 2019–2023 | +50.0% | +17.4% | +14.1% |
| Population growth, 2020–2025 | +6.3% | −0.1% | +3.1% |
| Spending per household on personal care products and services | $937 | $788 | $1,005 |
| Median household income | $85,297 | $56,447 | $80,734 |
| Groundwork market score | 49 | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 38 → 57+50.0% over the period
- Employees, 2023
- 289
- Annual payroll, 2023
- $6.8M
- One-person businesses, 2023
- 1,586Businesses with no payroll
- Map listings, September 2026
- 33770 chain locations
- Listings at the U.S. rate for this spending
- 313The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $887K
SBA-backed loans to businesses classed as personal care services in DeSoto County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in DeSoto County
- Population, 2025 estimate
- 197,918+6.3% since 2020
- Households
- 70,986
- Median age
- 37.7
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.1
- Land area
- 476 sq. mi.
- People per square mile
- 402
- Median household income
- $85,297+27.2% vs. 2015–2019, before inflation
- Average household income
- $101,760
- Median home value
- $269,600
- Jobs located here
- 80,765
- Daytime population
- 177,794Residents who don’t work, plus everyone whose job is here
Looking at a specific site in DeSoto County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of DeSoto County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Mississippi
Every Mississippi market ranked →The highest-scoring counties in Mississippi for salons, barbers and spas, numbered among those based in Mississippi, with DeSoto County marked.
Top counties in Mississippi
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Marshall County, MS | 64 | 20 | 15.2 | $503K | +2.6% | #478 of 2,385 |
| 2Perry County, MS | 58 | 6 | 12.9 | $555K | +1.1% | #726 of 2,385 |
| 3Itawamba County, MS | 55 | 22 | 22.9 | $343K | +1.3% | #877 of 2,385 |
| 4Tate County, MS | 55 | 30 | 27.2 | $301K | +2.1% | #879 of 2,385 |
| 5Yalobusha County, MS | 52 | 8 | 16.0 | $454K | −0.5% | #1,028 of 2,385 |
| 6Hancock County, MS | 52 | 78 | 38.5 | $221K | +1.6% | #1,071 of 2,385 |
| 7George County, MS | 52 | 37 | 39.8 | $203K | +8.1% | #1,075 of 2,385 |
| 8Lawrence County, MS | 51 | 6 | 13.6 | $516K | −1.4% | #1,078 of 2,385 |
| 9Smith County, MS | 51 | 10 | 17.9 | $425K | −1.5% | #1,081 of 2,385 |
| 10Jackson County, MS | 51 | 234 | 40.6 | $208K | +3.0% | #1,136 of 2,385 |
| 13DeSoto County, MS | 49 | 337 | 47.5 | $197K | +6.3% | #1,239 of 2,385 |
Other business types in DeSoto County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas49
- Hair salons56
- Barbershops59
- Nail salons45
- Spas and skin care66
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in DeSoto County, MS?
There are 337 salons, barbers and spas on map listings in DeSoto County as of September 2026. 70 of them (21%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 57 businesses with payroll classed as personal care services in 2023, up 50.0% from 2019. Official counts list 1,586 one-person businesses without payroll.
How much do households in DeSoto County, MS spend on personal care products and services?
About $66.5M a year, or $937 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 337 salons, barbers and spas on map listings, it comes to $197K per business. It is estimated from the incomes of the 70,986 households in DeSoto County and national spending patterns by income.
How does DeSoto County, MS compare with the U.S. for salons, barbers and spas?
DeSoto County has 47.5 salons, barbers and spas per 10,000 households, in line with the U.S. rate of 47.2. Spending per business is $197K, 7% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, DeSoto County would have about 313, against 337 on map listings. There is one business with payroll in the industry for every 1,245 households, against one for every 804 across the U.S. The official count rose 50.0% from 2019 to 2023, against +14.1% for the U.S.
How fast is DeSoto County, MS growing?
Population estimates put DeSoto County at 197,918 people in 2025, up 6.3% since 2020, faster than the U.S. (+3.1%). It has 70,986 households. Median household income in DeSoto County is $85,297, 6% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. DeSoto County scores 49 for salons, barbers and spas (lower middle), #1,239 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in DeSoto County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in DeSoto County
Screening a site or an acquisition in DeSoto County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of DeSoto County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.