Beauty and personal care · County · Mississippi
Salons, barbers and spas in Wayne County, MS
The salons, barbers and spas in Wayne County, MS, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 13 out of 100: Low
Ranked #2,355 of 2,385 scored counties
#63 of 67 scored counties in Mississippi
- Listings
- 32
- 9 chain locations (28%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $5.2M
- On personal care products and services · $681 a household
- Spending per listing
- $163K
- 23% below the U.S.
- Listings per 10k households
- 41.7
- 12% below the U.S.
- Population, 2025
- 19,807
- 0.0% since 2020
See the salons, barbers and spas around any address in Wayne County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for salons, barbers and spas in Wayne County is 13 (low), #2,355 of 2,385 scored counties and #63 of 67 scored counties in Mississippi. That puts it in the bottom quarter of counties.
At $681 per household (32% below the U.S. average), households in Wayne County spend about $5.2M a year on personal care products and services. Spread across 32 salons, barbers and spas, that is $163K per business, 23% below the U.S. figure of $213K.
Wayne County has 32 salons, barbers and spas on map listings as of September 2026. 9 of them (28%) are chain locations, against 15% across the U.S. That comes to 41.7 for every 10,000 households, 12% below the U.S. rate of 47.2.
Official counts don’t publish a figure for personal care services in Wayne County, since they leave out counts under 3. Between 2020 and 2025, the population of Wayne County held about level, against +3.1% for the U.S.
How Wayne County compares
The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wayne County | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 41.7 | 41.5 | 47.2 |
| Spending per listing | $163K | $190K | $213K |
| Households per official establishment | n/a | 1,862 | 804 |
| Official establishment growth, 2019–2023 | n/a | +17.4% | +14.1% |
| Population growth, 2020–2025 | 0.0% | −0.1% | +3.1% |
| Spending per household on personal care products and services | $681 | $788 | $1,005 |
| Median household income | $37,619 | $56,447 | $80,734 |
| Groundwork market score | 13 | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 190Businesses with no payroll
- Map listings, September 2026
- 329 chain locations
- Listings at the U.S. rate for this spending
- 25The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Wayne County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wayne County
- Population, 2025 estimate
- 19,8070.0% since 2020
- Households
- 7,681
- Median age
- 38.8
- Homes lived in by their owners
- 85%
- Vehicles per household
- 1.9
- Land area
- 811 sq. mi.
- People per square mile
- 24
- Median household income
- $37,619−0.2% vs. 2015–2019, before inflation
- Average household income
- $60,777
- Median home value
- $91,100
- Jobs located here
- 4,625
- Daytime population
- 16,686Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wayne County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Mississippi
Every Mississippi market ranked →The highest-scoring counties in Mississippi for salons, barbers and spas, numbered among those based in Mississippi, with Wayne County marked.
Top counties in Mississippi
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Marshall County, MS | 64 | 20 | 15.2 | $503K | +2.6% | #478 of 2,385 |
| 2Perry County, MS | 58 | 6 | 12.9 | $555K | +1.1% | #726 of 2,385 |
| 3Itawamba County, MS | 55 | 22 | 22.9 | $343K | +1.3% | #877 of 2,385 |
| 4Tate County, MS | 55 | 30 | 27.2 | $301K | +2.1% | #879 of 2,385 |
| 5Yalobusha County, MS | 52 | 8 | 16.0 | $454K | −0.5% | #1,028 of 2,385 |
| 6Hancock County, MS | 52 | 78 | 38.5 | $221K | +1.6% | #1,071 of 2,385 |
| 7George County, MS | 52 | 37 | 39.8 | $203K | +8.1% | #1,075 of 2,385 |
| 8Lawrence County, MS | 51 | 6 | 13.6 | $516K | −1.4% | #1,078 of 2,385 |
| 9Smith County, MS | 51 | 10 | 17.9 | $425K | −1.5% | #1,081 of 2,385 |
| 10Jackson County, MS | 51 | 234 | 40.6 | $208K | +3.0% | #1,136 of 2,385 |
| 63Wayne County, MS | 13 | 32 | 41.7 | $163K | 0.0% | #2,355 of 2,385 |
Other business types in Wayne County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas13
- Hair salons10
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Wayne County, MS?
Map listings as of September 2026 show 32 salons, barbers and spas in Wayne County. 9 of them (28%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Wayne County: counts under 3 are left out. Official counts also show 190 one-person businesses without payroll.
How much do households in Wayne County, MS spend on personal care products and services?
About $5.2M a year, or $681 per household. That is 32% below the U.S. average (an index of 68, where 100 is the U.S. average). Spread across the 32 salons, barbers and spas on map listings, it comes to $163K per business. It is estimated from the incomes of the 7,681 households in Wayne County and national spending patterns by income.
How does Wayne County, MS compare with the U.S. for salons, barbers and spas?
Wayne County has 41.7 salons, barbers and spas per 10,000 households, 12% below the U.S. rate of 47.2. Spending per business is $163K, 23% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Wayne County would have about 25, against 32 on map listings.
How fast is Wayne County, MS growing?
Population estimates put Wayne County at 19,807 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 7,681 households. The median household income in Wayne County is $37,619 a year, 53% below the U.S. median of $80,734. That fell 0.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wayne County scores 13 for salons, barbers and spas (low), #2,355 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wayne County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Wayne County
Screening a site or an acquisition in Wayne County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.