Auto · Small-town market · New Mexico
Insurance agencies in the Silver City, NM area
The insurance agencies in the Silver City, NM area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 34 out of 100: Lower middle
Ranked #414 of 537 scored small-town markets
#12 of 13 scored small-town markets based in New Mexico
- Listings
- 23
- 5 chain locations (22%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $22.4M
- On vehicle insurance · $1,987 a household
- Spending per listing
- $976K
- 22% below the U.S.
- Listings per 10k households
- 20.4
- 31% above the U.S.
- Population, 2025
- 27,252
- −3.4% since 2020
See the insurance agencies around any address in the Silver City area
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Silver City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for insurance agencies in the Silver City area is 34 (lower middle), #414 of 537 scored small-town markets and #12 of 13 scored small-town markets based in New Mexico. That puts it in the bottom quarter of small-town markets.
Map listings as of September 2026 show 23 insurance agencies in the Silver City area. Chain locations make up 22% of them, against 21% across the U.S. That comes to 20.4 for every 10,000 households, 31% above the U.S. rate of 15.6.
Households in the Silver City area spend about $22.4M a year on vehicle insurance, or $1,987 per household, 2% above the U.S. average. That is about $976K of household spending for each agency on map listings, 22% below the U.S. figure of $1.3M.
Official counts show 10 businesses with payroll classed as insurance agencies and brokerages in the Silver City area in 2023. That is one for every 1,130 households, against one for every 966 across the U.S. Population estimates put the population change in the Silver City area from 2020 to 2025 at −3.4%, against +3.1% for the U.S.
How the Silver City area compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Silver City area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.4 | 15.4 | 15.6 |
| Spending per listing | $976K | $1.2M | $1.3M |
| Households per official establishment | 1,130 | 1,109 | 966 |
| Official establishment growth, 2019–2023 | n/a | +0.3% | −1.0% |
| Population growth, 2020–2025 | −3.4% | +0.3% | +3.1% |
| Spending per household on vehicle insurance | $1,987 | $1,890 | $1,957 |
| Median household income | $44,958 | $64,059 | $80,734 |
| Groundwork market score | 34 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10
- Employees, 2023
- 36
- Annual payroll, 2023
- $1.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 235 chain locations
- Listings at the U.S. rate for this spending
- 18The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in the Silver City area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Silver City area
- Population, 2025 estimate
- 27,252−3.4% since 2020
- Households
- 11,295
- Median age
- 48.4
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 3,961 sq. mi.
- People per square mile
- 7
- Median household income
- $44,958+18.8% vs. 2015–2019, before inflation
- Average household income
- $69,954
- Median home value
- $175,600
- Jobs located here
- 9,211
- Daytime population
- 27,009Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Silver City area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of the Silver City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across New Mexico
Every New Mexico market ranked →The highest-scoring small-town markets in New Mexico for insurance agencies, numbered among those based in New Mexico, with the Silver City area marked.
Top small-town markets in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Taos, NM | 78 | 10 | 6.4 | $3.1M | +0.3% | #58 of 537 |
| 2Alamogordo, NM | 72 | 28 | 11.4 | $1.7M | +3.7% | #91 of 537 |
| 3Las Vegas, NM | 68 | 11 | 7.9 | $2.6M | −3.2% | #114 of 537 |
| 4Española, NM | 64 | 16 | 10.2 | $2.1M | −1.0% | #142 of 537 |
| 5Deming, NM | 64 | 10 | 10.8 | $1.7M | −0.2% | #147 of 537 |
| 6Ruidoso, NM | 55 | 11 | 11.0 | $1.8M | −2.3% | #215 of 537 |
| 7Los Alamos, NM | 54 | 12 | 14.6 | $1.4M | 0.0% | #226 of 537 |
| 8Gallup, NM | 52 | 22 | 10.3 | $1.7M | −6.1% | #243 of 537 |
| 9Carlsbad-Artesia, NM | 51 | 33 | 14.0 | $1.4M | +0.3% | #257 of 537 |
| 10Clovis, NM | 46 | 32 | 12.3 | $1.5M | −3.3% | #293 of 537 |
| 12Silver City, NM | 34 | 23 | 20.4 | $976K | −3.4% | #414 of 537 |
Other business types in the Silver City area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in the Silver City, NM area?
There are 23 insurance agencies on map listings in the Silver City area as of September 2026. 5 of them (22%) are chain locations. The listings count insurance agencies. Official counts show 10 businesses with payroll classed as insurance agencies and brokerages in 2023.
How much do households in the Silver City, NM area spend on vehicle insurance?
About $22.4M a year, or $1,987 per household. That is 2% above the U.S. average (an index of 102, where 100 is the U.S. average). Spread across the 23 insurance agencies on map listings, it comes to $976K per agency. It is estimated from the incomes of the 11,295 households in the Silver City area and national spending patterns by income.
How does the Silver City, NM area compare with the U.S. for insurance agencies?
The Silver City area has 20.4 insurance agencies per 10,000 households, 31% above the U.S. rate of 15.6. Spending per agency is $976K, 22% below the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, the Silver City area would have about 18, against 23 on map listings. There is one business with payroll in the industry for every 1,130 households, against one for every 966 across the U.S.
How fast is the Silver City, NM area growing?
Population estimates put the Silver City area at 27,252 people in 2025, down 3.4% since 2020, against +3.1% for the U.S. It has 11,295 households. The median household income in the Silver City area is $44,958 a year, 44% below the U.S. median of $80,734. That rose 18.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Silver City area scores 34 for insurance agencies (lower middle), #414 of 537 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Silver City area. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in the Silver City area
Screening a site or an acquisition in the Silver City area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Silver City area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.