Auto · County · New Mexico
Insurance agencies in Bernalillo County, NM
The insurance agencies in Bernalillo County, NM, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 22 out of 100: Low
Ranked #2,036 of 2,272 scored counties
#24 of 24 scored counties in New Mexico
- Listings
- 543
- 149 chain locations (27%)
- Official establishments
- 320
- +4.9% since 2019
- Household spending a year
- $502.2M
- On vehicle insurance · $1,759 a household
- Spending per listing
- $925K
- 26% below the U.S.
- Listings per 10k households
- 19.0
- 22% above the U.S.
- Population, 2025
- 667,601
- −1.4% since 2020
See the insurance agencies around any address in Bernalillo County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Bernalillo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for insurance agencies in Bernalillo County is 22 (low), #2,036 of 2,272 scored counties and #24 of 24 scored counties in New Mexico. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 543 insurance agencies in Bernalillo County. Of those, 149 are chain locations, or 27%, against 21% across the U.S. Per 10,000 households, that is 19.0, 22% above the U.S. rate of 15.6.
At $1,759 per household (10% below the U.S. average), households in Bernalillo County spend about $502.2M a year on vehicle insurance. That works out to $925K per agency, 26% below the U.S. figure of $1.3M.
The official count of businesses with payroll classed as insurance agencies and brokerages in Bernalillo County was 320 in 2023, up 4.9% from 2019. That is one for every 892 households, against one for every 966 across the U.S. Since fiscal 2022, 7 SBA-backed loans worth $1.8M have gone to businesses classed as insurance agencies and brokerages in Bernalillo County. Population estimates put the population change in Bernalillo County from 2020 to 2025 at −1.4%, against +3.1% for the U.S.
How Bernalillo County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Bernalillo County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 19.0 | 15.4 | 15.6 |
| Spending per listing | $925K | $1.2M | $1.3M |
| Households per official establishment | 892 | 1,109 | 966 |
| Official establishment growth, 2019–2023 | +4.9% | +0.3% | −1.0% |
| Population growth, 2020–2025 | −1.4% | +0.3% | +3.1% |
| Spending per household on vehicle insurance | $1,759 | $1,890 | $1,957 |
| Median household income | $69,473 | $64,059 | $80,734 |
| Groundwork market score | 22 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 305 → 320+4.9% over the period
- Employees, 2023
- 1,399
- Annual payroll, 2023
- $95.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 543149 chain locations
- Listings at the U.S. rate for this spending
- 400The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 7
- Amount
- $1.8M
SBA-backed loans to businesses classed as insurance agencies and brokerages in Bernalillo County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Bernalillo County
- Population, 2025 estimate
- 667,601−1.4% since 2020
- Households
- 285,495
- Median age
- 40.6
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.8
- Land area
- 1,162 sq. mi.
- People per square mile
- 580
- Median household income
- $69,473+30.3% vs. 2015–2019, before inflation
- Average household income
- $93,350
- Median home value
- $292,900
- Jobs located here
- 358,969
- Daytime population
- 728,701Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Bernalillo County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Bernalillo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for insurance agencies, numbered among those based in New Mexico, with Bernalillo County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Taos County, NM | 73 | 10 | 6.4 | $3.1M | +0.3% | #373 of 2,272 |
| 2Otero County, NM | 66 | 28 | 11.4 | $1.7M | +3.7% | #597 of 2,272 |
| 3Valencia County, NM | 66 | 43 | 15.6 | $1.4M | +7.2% | #603 of 2,272 |
| 4Cibola County, NM | 64 | 7 | 8.2 | $2.3M | −0.6% | #647 of 2,272 |
| 5Sandoval County, NM | 64 | 77 | 13.5 | $1.5M | +6.9% | #671 of 2,272 |
| 6San Miguel County, NM | 59 | 11 | 9.2 | $2.1M | −3.2% | #795 of 2,272 |
| 7Rio Arriba County, NM | 58 | 16 | 10.2 | $2.1M | −1.0% | #830 of 2,272 |
| 8Luna County, NM | 58 | 10 | 10.8 | $1.7M | −0.2% | #843 of 2,272 |
| 9Santa Fe County, NM | 51 | 95 | 13.4 | $1.4M | +1.2% | #1,085 of 2,272 |
| 10Lincoln County, NM | 49 | 11 | 11.0 | $1.8M | −2.3% | #1,127 of 2,272 |
| 24Bernalillo County, NM | 22 | 543 | 19.0 | $925K | −1.4% | #2,036 of 2,272 |
Other business types in Bernalillo County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Bernalillo County, NM?
There are 543 insurance agencies on map listings in Bernalillo County as of September 2026. 149 of them (27%) are chain locations. The listings count insurance agencies. Official counts show 320 businesses with payroll classed as insurance agencies and brokerages in 2023, up 4.9% from 2019.
How much do households in Bernalillo County, NM spend on vehicle insurance?
About $502.2M a year, or $1,759 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 543 insurance agencies on map listings, it comes to $925K per agency. It is estimated from the incomes of the 285,495 households in Bernalillo County and national spending patterns by income.
How does Bernalillo County, NM compare with the U.S. for insurance agencies?
Bernalillo County has 19.0 insurance agencies per 10,000 households, 22% above the U.S. rate of 15.6. Spending per agency is $925K, 26% below the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, Bernalillo County would have about 400, against 543 on map listings. There is one business with payroll in the industry for every 892 households, against one for every 966 across the U.S. The official count rose 4.9% from 2019 to 2023, against −1.0% for the U.S.
How fast is Bernalillo County, NM growing?
Population estimates put Bernalillo County at 667,601 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 285,495 households. The median household income in Bernalillo County is $69,473 a year, 14% below the U.S. median of $80,734. That rose 30.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Bernalillo County scores 22 for insurance agencies (low), #2,036 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Bernalillo County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Bernalillo County
Screening a site or an acquisition in Bernalillo County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Bernalillo County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.