Groundwork

Auto · County · New Mexico

Insurance agencies in Sandoval County, NM

Competitor counts, household spending and official business counts for insurance agencies in Sandoval County, NM, set against other counties and the U.S.

Groundwork market score · out of 100

Score 64 out of 100: Upper middle

Ranked #671 of 2,272 scored counties
#5 of 24 scored counties in New Mexico

Listings
77
27 chain locations (35%)
Official establishments
42
−4.5% since 2019
Household spending a year
$119.2M
On vehicle insurance · $2,095 a household
Spending per listing
$1.5M
23% above the U.S.
Listings per 10k households
13.5
13% below the U.S.
Population, 2025
159,565
+6.9% since 2020

See the insurance agencies around any address in Sandoval County

The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Sandoval County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 77 insurance agencies in Sandoval County. 27 of them (35%) are chain locations, against 21% across the U.S. That is 13.5 per 10,000 households, 13% below the U.S. rate of 15.6.

Household spending on vehicle insurance in Sandoval County comes to about $119.2M a year: $2,095 per household, 7% above the U.S. average. That works out to $1.5M per agency, 23% above the U.S. figure of $1.3M.

Official counts show 42 businesses with payroll classed as insurance agencies and brokerages in Sandoval County in 2023, down 4.5% from 2019. That is one for every 1,355 households, against one for every 966 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $417K have gone to businesses classed as insurance agencies and brokerages in Sandoval County.

Population estimates put the population change in Sandoval County from 2020 to 2025 at +6.9%, faster than the U.S. (+3.1%). The Groundwork market score for insurance agencies in Sandoval County is 64 (upper middle), #671 of 2,272 scored counties and #5 of 24 scored counties in New Mexico.

How Sandoval County compares

The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Insurance agencies in Sandoval County, NM compared with New Mexico and the U.S.
MeasureSandoval CountyNew MexicoU.S.
Listings per 10k households13.515.415.6
Spending per listing$1.5M$1.2M$1.3M
Households per official establishment1,3551,109966
Official establishment growth, 2019–2023−4.5%+0.3%−1.0%
Population growth, 2020–2025+6.9%+0.3%+3.1%
Spending per household on vehicle insurance$2,095$1,890$1,957
Median household income$86,636$64,059$80,734
Groundwork market score6446

Official counts and lending

Businesses

Official establishments, 2019 to 2023
44 → 42−4.5% over the period
Employees, 2023
137
Annual payroll, 2023
$6.6M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
7727 chain locations
Listings at the U.S. rate for this spending
95The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$417K

SBA-backed loans to businesses classed as insurance agencies and brokerages in Sandoval County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Sandoval County

Population, 2025 estimate
159,565+6.9% since 2020
Households
56,895
Median age
41.7
Homes lived in by their owners
84%
Vehicles per household
2.1
Land area
3,710 sq. mi.
People per square mile
41
Median household income
$86,636+35.8% vs. 2015–2019, before inflation
Average household income
$108,102
Median home value
$313,800
Jobs located here
35,682
Daytime population
121,290Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Sandoval County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.

Or open the report at the center of Sandoval County. Signed out, you see a blurred preview; on an account, each report is one action.

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Insurance agencies across New Mexico

Every New Mexico market ranked →

The highest-scoring counties in New Mexico for insurance agencies, numbered among those based in New Mexico, with Sandoval County marked.

Top counties in New Mexico

Counties in New Mexico ranked for insurance agencies by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Taos County, NM73106.4$3.1M+0.3%#373 of 2,272
2Otero County, NM662811.4$1.7M+3.7%#597 of 2,272
3Valencia County, NM664315.6$1.4M+7.2%#603 of 2,272
4Cibola County, NM6478.2$2.3M−0.6%#647 of 2,272
5Sandoval County, NM647713.5$1.5M+6.9%#671 of 2,272
6San Miguel County, NM59119.2$2.1M−3.2%#795 of 2,272
7Rio Arriba County, NM581610.2$2.1M−1.0%#830 of 2,272
8Luna County, NM581010.8$1.7M−0.2%#843 of 2,272
9Santa Fe County, NM519513.4$1.4M+1.2%#1,085 of 2,272
10Lincoln County, NM491111.0$1.8M−2.3%#1,127 of 2,272

Other business types in Sandoval County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many insurance agencies are in Sandoval County, NM?

Sandoval County has 77 insurance agencies on map listings as of September 2026. 27 of them (35%) are chain locations. The listings count insurance agencies. Official counts show 42 businesses with payroll classed as insurance agencies and brokerages in 2023, down 4.5% from 2019.

How much do households in Sandoval County, NM spend on vehicle insurance?

About $119.2M a year, or $2,095 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). Spread across the 77 insurance agencies on map listings, it comes to $1.5M per agency. It is estimated from the incomes of the 56,895 households in Sandoval County and national spending patterns by income.

How does Sandoval County, NM compare with the U.S. for insurance agencies?

Sandoval County has 13.5 insurance agencies per 10,000 households, 13% below the U.S. rate of 15.6. Spending per agency is $1.5M, 23% above the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, Sandoval County would have about 95, against 77 on map listings. There is one business with payroll in the industry for every 1,355 households, against one for every 966 across the U.S. The official count fell 4.5% from 2019 to 2023, against −1.0% for the U.S.

How fast is Sandoval County, NM growing?

Population estimates put Sandoval County at 159,565 people in 2025, up 6.9% since 2020, faster than the U.S. (+3.1%). It has 56,895 households. The median household income in Sandoval County is $86,636 a year, 7% above the U.S. median of $80,734. That rose 35.8% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Sandoval County scores 64 for insurance agencies (upper middle), #671 of 2,272 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Sandoval County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for insurance agencies · All 56 business types in Sandoval County

Screening a site or an acquisition in Sandoval County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Sandoval County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.