Auto · County · New Mexico
Insurance agencies in Socorro County, NM
The insurance agencies in Socorro County, NM, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 30 out of 100: Lower middle
Ranked #1,790 of 2,272 scored counties
#19 of 24 scored counties in New Mexico
- Listings
- 6
- 0 chain locations (0%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $9.3M
- On vehicle insurance · $1,758 a household
- Spending per listing
- $1.5M
- 23% above the U.S.
- Listings per 10k households
- 11.4
- 27% below the U.S.
- Population, 2025
- 15,838
- −4.3% since 2020
See the insurance agencies around any address in Socorro County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Socorro County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Socorro County scores 30 (lower middle) on the Groundwork market score for insurance agencies, ranking #1,790 of 2,272 scored counties and #19 of 24 scored counties in New Mexico. That puts it in the bottom quarter of counties.
Household spending on vehicle insurance in Socorro County comes to about $9.3M a year: $1,758 per household, 10% below the U.S. average. That works out to $1.5M per agency, 23% above the U.S. figure of $1.3M.
There are 6 insurance agencies on map listings in Socorro County as of September 2026. None of them are chain locations, against 21% across the U.S. Per 10,000 households, that is 11.4, 27% below the U.S. rate of 15.6.
The official count of businesses with payroll classed as insurance agencies and brokerages in Socorro County was 7 in 2023. That is one for every 753 households, against one for every 966 across the U.S. Between 2020 and 2025, the population of Socorro County declined 4.3%, against +3.1% for the U.S.
How Socorro County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Socorro County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.4 | 15.4 | 15.6 |
| Spending per listing | $1.5M | $1.2M | $1.3M |
| Households per official establishment | 753 | 1,109 | 966 |
| Official establishment growth, 2019–2023 | n/a | +0.3% | −1.0% |
| Population growth, 2020–2025 | −4.3% | +0.3% | +3.1% |
| Spending per household on vehicle insurance | $1,758 | $1,890 | $1,957 |
| Median household income | $36,570 | $64,059 | $80,734 |
| Groundwork market score | 30 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 7
- Employees, 2023
- 22
- Annual payroll, 2023
- $618K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 60 chain locations
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in Socorro County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Socorro County
- Population, 2025 estimate
- 15,838−4.3% since 2020
- Households
- 5,269
- Median age
- 39.1
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.9
- Land area
- 6,646 sq. mi.
- People per square mile
- 2
- Median household income
- $36,570−13.1% vs. 2015–2019, before inflation
- Average household income
- $63,088
- Median home value
- $137,500
- Jobs located here
- 4,706
- Daytime population
- 14,715Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Socorro County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Socorro County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for insurance agencies, numbered among those based in New Mexico, with Socorro County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Taos County, NM | 73 | 10 | 6.4 | $3.1M | +0.3% | #373 of 2,272 |
| 2Otero County, NM | 66 | 28 | 11.4 | $1.7M | +3.7% | #597 of 2,272 |
| 3Valencia County, NM | 66 | 43 | 15.6 | $1.4M | +7.2% | #603 of 2,272 |
| 4Cibola County, NM | 64 | 7 | 8.2 | $2.3M | −0.6% | #647 of 2,272 |
| 5Sandoval County, NM | 64 | 77 | 13.5 | $1.5M | +6.9% | #671 of 2,272 |
| 6San Miguel County, NM | 59 | 11 | 9.2 | $2.1M | −3.2% | #795 of 2,272 |
| 7Rio Arriba County, NM | 58 | 16 | 10.2 | $2.1M | −1.0% | #830 of 2,272 |
| 8Luna County, NM | 58 | 10 | 10.8 | $1.7M | −0.2% | #843 of 2,272 |
| 9Santa Fe County, NM | 51 | 95 | 13.4 | $1.4M | +1.2% | #1,085 of 2,272 |
| 10Lincoln County, NM | 49 | 11 | 11.0 | $1.8M | −2.3% | #1,127 of 2,272 |
| 19Socorro County, NM | 30 | 6 | 11.4 | $1.5M | −4.3% | #1,790 of 2,272 |
Other business types in Socorro County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Socorro County, NM?
As of September 2026, map listings count 6 insurance agencies in Socorro County. None of them are chain locations. The listings count insurance agencies. Official counts show 7 businesses with payroll classed as insurance agencies and brokerages in 2023.
How much do households in Socorro County, NM spend on vehicle insurance?
About $9.3M a year, or $1,758 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 6 insurance agencies on map listings, it comes to $1.5M per agency. It is estimated from the incomes of the 5,269 households in Socorro County and national spending patterns by income.
How does Socorro County, NM compare with the U.S. for insurance agencies?
Socorro County has 11.4 insurance agencies per 10,000 households, 27% below the U.S. rate of 15.6. Spending per agency is $1.5M, 23% above the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Socorro County would have about 7, against 6 on map listings. There is one business with payroll in the industry for every 753 households, against one for every 966 across the U.S.
How fast is Socorro County, NM growing?
Population estimates put Socorro County at 15,838 people in 2025, down 4.3% since 2020, against +3.1% for the U.S. It has 5,269 households. Median household income in Socorro County is $36,570, 55% below the U.S. median of $80,734. Against the 2015–2019 survey, the median fell 13.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Socorro County scores 30 for insurance agencies (lower middle), #1,790 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Socorro County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Socorro County
Screening a site or an acquisition in Socorro County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Socorro County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.