Auto · Small-town market · New Mexico
Insurance agencies in the Hobbs, NM area
How the Hobbs, NM area compares with other small-town markets and the U.S. for insurance agencies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #302 of 537 scored small-town markets
#11 of 13 scored small-town markets based in New Mexico
- Listings
- 36
- 10 chain locations (28%)
- Official establishments
- 28
- 0.0% since 2019
- Household spending a year
- $49.7M
- On vehicle insurance · $2,016 a household
- Spending per listing
- $1.4M
- 10% above the U.S.
- Listings per 10k households
- 14.6
- 6% below the U.S.
- Population, 2025
- 74,749
- +0.2% since 2020
See the insurance agencies around any address in the Hobbs area
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hobbs area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 36 insurance agencies in the Hobbs area. Chain locations make up 28% of them, against 21% across the U.S. Per 10,000 households, that is 14.6, 6% below the U.S. rate of 15.6.
Households in the Hobbs area spend about $49.7M a year on vehicle insurance, or $2,016 per household, 3% above the U.S. average. Spread across 36 insurance agencies, that is $1.4M per agency, 10% above the U.S. figure of $1.3M.
The official count of businesses with payroll classed as insurance agencies and brokerages in the Hobbs area was 28 in 2023, unchanged from 2019. That is one for every 881 households, against one for every 966 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $150K has gone to businesses classed as insurance agencies and brokerages in the Hobbs area.
Between 2020 and 2025, the population of the Hobbs area grew 0.2%, slower than the U.S. (+3.1%). For insurance agencies, the Hobbs area has a Groundwork market score of 45 (lower middle): #302 of 537 scored small-town markets and #11 of 13 scored small-town markets based in New Mexico.
How the Hobbs area compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hobbs area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.6 | 15.4 | 15.6 |
| Spending per listing | $1.4M | $1.2M | $1.3M |
| Households per official establishment | 881 | 1,109 | 966 |
| Official establishment growth, 2019–2023 | 0.0% | +0.3% | −1.0% |
| Population growth, 2020–2025 | +0.2% | +0.3% | +3.1% |
| Spending per household on vehicle insurance | $2,016 | $1,890 | $1,957 |
| Median household income | $68,015 | $64,059 | $80,734 |
| Groundwork market score | 45 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 280.0% over the period
- Employees, 2023
- 115
- Annual payroll, 2023
- $5.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 3610 chain locations
- Listings at the U.S. rate for this spending
- 40The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $150K
SBA-backed loans to businesses classed as insurance agencies and brokerages in the Hobbs area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Hobbs area
- Population, 2025 estimate
- 74,749+0.2% since 2020
- Households
- 24,670
- Median age
- 32.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.0
- Land area
- 4,392 sq. mi.
- People per square mile
- 17
- Median household income
- $68,015+12.3% vs. 2015–2019, before inflation
- Average household income
- $91,389
- Median home value
- $184,000
- Jobs located here
- 33,256
- Daytime population
- 77,341Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hobbs area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of the Hobbs area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across New Mexico
Every New Mexico market ranked →The highest-scoring small-town markets in New Mexico for insurance agencies, numbered among those based in New Mexico, with the Hobbs area marked.
Top small-town markets in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Taos, NM | 78 | 10 | 6.4 | $3.1M | +0.3% | #58 of 537 |
| 2Alamogordo, NM | 72 | 28 | 11.4 | $1.7M | +3.7% | #91 of 537 |
| 3Las Vegas, NM | 68 | 11 | 7.9 | $2.6M | −3.2% | #114 of 537 |
| 4Española, NM | 64 | 16 | 10.2 | $2.1M | −1.0% | #142 of 537 |
| 5Deming, NM | 64 | 10 | 10.8 | $1.7M | −0.2% | #147 of 537 |
| 6Ruidoso, NM | 55 | 11 | 11.0 | $1.8M | −2.3% | #215 of 537 |
| 7Los Alamos, NM | 54 | 12 | 14.6 | $1.4M | 0.0% | #226 of 537 |
| 8Gallup, NM | 52 | 22 | 10.3 | $1.7M | −6.1% | #243 of 537 |
| 9Carlsbad-Artesia, NM | 51 | 33 | 14.0 | $1.4M | +0.3% | #257 of 537 |
| 10Clovis, NM | 46 | 32 | 12.3 | $1.5M | −3.3% | #293 of 537 |
| 11Hobbs, NM | 45 | 36 | 14.6 | $1.4M | +0.2% | #302 of 537 |
Other business types in the Hobbs area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in the Hobbs, NM area?
The Hobbs area has 36 insurance agencies on map listings as of September 2026. 10 of them (28%) are chain locations. The listings count insurance agencies. Official counts show 28 businesses with payroll classed as insurance agencies and brokerages in 2023, unchanged from 2019.
How much do households in the Hobbs, NM area spend on vehicle insurance?
About $49.7M a year, or $2,016 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 36 insurance agencies on map listings, it comes to $1.4M per agency. It is estimated from the incomes of the 24,670 households in the Hobbs area and national spending patterns by income.
How does the Hobbs, NM area compare with the U.S. for insurance agencies?
The Hobbs area has 14.6 insurance agencies per 10,000 households, 6% below the U.S. rate of 15.6. Spending per agency is $1.4M, 10% above the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, the Hobbs area would have about 40, against 36 on map listings. There is one business with payroll in the industry for every 881 households, against one for every 966 across the U.S. The official count held level from 2019 to 2023, against −1.0% for the U.S.
How fast is the Hobbs, NM area growing?
Population estimates put the Hobbs area at 74,749 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 24,670 households. The median household income in the Hobbs area is $68,015 a year, 16% below the U.S. median of $80,734. That rose 12.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hobbs area scores 45 for insurance agencies (lower middle), #302 of 537 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hobbs area. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in the Hobbs area
Screening a site or an acquisition in the Hobbs area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hobbs area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.