Auto · County · New Mexico
Insurance agencies in Sierra County, NM
Competitor counts, household spending and official business counts for insurance agencies in Sierra County, NM, set against other counties and the U.S.
Groundwork market score · out of 100
Score 24 out of 100: Low
Ranked #1,966 of 2,272 scored counties
#22 of 24 scored counties in New Mexico
- Listings
- 8
- 4 chain locations (50%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $9.4M
- On vehicle insurance · $1,723 a household
- Spending per listing
- $1.2M
- 7% below the U.S.
- Listings per 10k households
- 14.7
- 6% below the U.S.
- Population, 2025
- 11,395
- −1.4% since 2020
See the insurance agencies around any address in Sierra County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Sierra County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Sierra County scores 24 (low) on the Groundwork market score for insurance agencies, ranking #1,966 of 2,272 scored counties and #22 of 24 scored counties in New Mexico. That puts it in the bottom quarter of counties.
At $1,723 per household (12% below the U.S. average), households in Sierra County spend about $9.4M a year on vehicle insurance. That is about $1.2M of household spending for each agency on map listings, 7% below the U.S. figure of $1.3M.
Sierra County has 8 insurance agencies on map listings as of September 2026. 4 of them (50%) are chain locations, against 21% across the U.S. That is 14.7 per 10,000 households, 6% below the U.S. rate of 15.6.
Official counts don’t publish a figure for insurance agencies and brokerages in Sierra County, since they leave out counts under 3. Population estimates put the population change in Sierra County from 2020 to 2025 at −1.4%, against +3.1% for the U.S.
How Sierra County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sierra County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.7 | 15.4 | 15.6 |
| Spending per listing | $1.2M | $1.2M | $1.3M |
| Households per official establishment | n/a | 1,109 | 966 |
| Official establishment growth, 2019–2023 | n/a | +0.3% | −1.0% |
| Population growth, 2020–2025 | −1.4% | +0.3% | +3.1% |
| Spending per household on vehicle insurance | $1,723 | $1,890 | $1,957 |
| Median household income | $41,600 | $64,059 | $80,734 |
| Groundwork market score | 24 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 84 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in Sierra County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Sierra County
- Population, 2025 estimate
- 11,395−1.4% since 2020
- Households
- 5,440
- Median age
- 53.9
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.7
- Land area
- 4,181 sq. mi.
- People per square mile
- 3
- Median household income
- $41,600+39.8% vs. 2015–2019, before inflation
- Average household income
- $54,369
- Median home value
- $152,600
- Jobs located here
- 3,194
- Daytime population
- 10,971Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Sierra County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Sierra County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for insurance agencies, numbered among those based in New Mexico, with Sierra County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Taos County, NM | 73 | 10 | 6.4 | $3.1M | +0.3% | #373 of 2,272 |
| 2Otero County, NM | 66 | 28 | 11.4 | $1.7M | +3.7% | #597 of 2,272 |
| 3Valencia County, NM | 66 | 43 | 15.6 | $1.4M | +7.2% | #603 of 2,272 |
| 4Cibola County, NM | 64 | 7 | 8.2 | $2.3M | −0.6% | #647 of 2,272 |
| 5Sandoval County, NM | 64 | 77 | 13.5 | $1.5M | +6.9% | #671 of 2,272 |
| 6San Miguel County, NM | 59 | 11 | 9.2 | $2.1M | −3.2% | #795 of 2,272 |
| 7Rio Arriba County, NM | 58 | 16 | 10.2 | $2.1M | −1.0% | #830 of 2,272 |
| 8Luna County, NM | 58 | 10 | 10.8 | $1.7M | −0.2% | #843 of 2,272 |
| 9Santa Fe County, NM | 51 | 95 | 13.4 | $1.4M | +1.2% | #1,085 of 2,272 |
| 10Lincoln County, NM | 49 | 11 | 11.0 | $1.8M | −2.3% | #1,127 of 2,272 |
| 22Sierra County, NM | 24 | 8 | 14.7 | $1.2M | −1.4% | #1,966 of 2,272 |
Other business types in Sierra County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Sierra County, NM?
Map listings as of September 2026 show 8 insurance agencies in Sierra County. 4 of them (50%) are chain locations. The listings count insurance agencies. No official count is published for insurance agencies and brokerages in Sierra County: counts under 3 are left out.
How much do households in Sierra County, NM spend on vehicle insurance?
About $9.4M a year, or $1,723 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 8 insurance agencies on map listings, it comes to $1.2M per agency. It is estimated from the incomes of the 5,440 households in Sierra County and national spending patterns by income.
How does Sierra County, NM compare with the U.S. for insurance agencies?
Sierra County has 14.7 insurance agencies per 10,000 households, 6% below the U.S. rate of 15.6. Spending per agency is $1.2M, 7% below the U.S. figure of $1.3M. The count on map listings matches the U.S. ratio of insurance agencies to household spending.
How fast is Sierra County, NM growing?
Population estimates put Sierra County at 11,395 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 5,440 households. Median household income in Sierra County is $41,600, 48% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 39.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Sierra County scores 24 for insurance agencies (low), #1,966 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Sierra County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Sierra County
Screening a site or an acquisition in Sierra County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Sierra County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.