Auto · Small-town market · New Mexico
Insurance agencies in the Taos, NM area
The insurance agencies in the Taos, NM area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 78 out of 100: High
Ranked #58 of 537 scored small-town markets
#1 of 13 scored small-town markets based in New Mexico
- Listings
- 10
- 3 chain locations (30%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $31.3M
- On vehicle insurance · $2,015 a household
- Spending per listing
- $3.1M
- 2.5 times the U.S.
- Listings per 10k households
- 6.4
- 59% below the U.S.
- Population, 2025
- 34,564
- +0.3% since 2020
See the insurance agencies around any address in the Taos area
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Taos area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 10 insurance agencies in the Taos area. 3 of them (30%) are chain locations, against 21% across the U.S. That is 6.4 per 10,000 households, 59% below the U.S. rate of 15.6.
Households in the Taos area spend about $31.3M a year on vehicle insurance, or $2,015 per household, 3% above the U.S. average. That works out to $3.1M per agency, 2.5 times the U.S. figure of $1.3M.
In 2023, official counts showed 7 businesses with payroll in the Taos area classed as insurance agencies and brokerages. That is one for every 2,221 households, against one for every 966 across the U.S.
Population estimates show the Taos area grew 0.3% from 2020 to 2025, slower than the U.S. (+3.1%). The Taos area scores 78 (high) on the Groundwork market score for insurance agencies, ranking #58 of 537 scored small-town markets and #1 of 13 scored small-town markets based in New Mexico. That puts it in the top quarter of small-town markets.
How the Taos area compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Taos area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.4 | 15.4 | 15.6 |
| Spending per listing | $3.1M | $1.2M | $1.3M |
| Households per official establishment | 2,221 | 1,109 | 966 |
| Official establishment growth, 2019–2023 | n/a | +0.3% | −1.0% |
| Population growth, 2020–2025 | +0.3% | +0.3% | +3.1% |
| Spending per household on vehicle insurance | $2,015 | $1,890 | $1,957 |
| Median household income | $58,950 | $64,059 | $80,734 |
| Groundwork market score | 78 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7
- Employees, 2023
- 52
- Annual payroll, 2023
- $1.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 103 chain locations
- Listings at the U.S. rate for this spending
- 25The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in the Taos area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Taos area
- Population, 2025 estimate
- 34,564+0.3% since 2020
- Households
- 15,549
- Median age
- 50.4
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.1
- Land area
- 2,202 sq. mi.
- People per square mile
- 16
- Median household income
- $58,950+53.8% vs. 2015–2019, before inflation
- Average household income
- $87,052
- Median home value
- $382,800
- Jobs located here
- 10,507
- Daytime population
- 34,773Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Taos area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of the Taos area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across New Mexico
Every New Mexico market ranked →The highest-scoring small-town markets in New Mexico for insurance agencies, numbered among those based in New Mexico, with the Taos area marked.
Top small-town markets in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Taos, NM | 78 | 10 | 6.4 | $3.1M | +0.3% | #58 of 537 |
| 2Alamogordo, NM | 72 | 28 | 11.4 | $1.7M | +3.7% | #91 of 537 |
| 3Las Vegas, NM | 68 | 11 | 7.9 | $2.6M | −3.2% | #114 of 537 |
| 4Española, NM | 64 | 16 | 10.2 | $2.1M | −1.0% | #142 of 537 |
| 5Deming, NM | 64 | 10 | 10.8 | $1.7M | −0.2% | #147 of 537 |
| 6Ruidoso, NM | 55 | 11 | 11.0 | $1.8M | −2.3% | #215 of 537 |
| 7Los Alamos, NM | 54 | 12 | 14.6 | $1.4M | 0.0% | #226 of 537 |
| 8Gallup, NM | 52 | 22 | 10.3 | $1.7M | −6.1% | #243 of 537 |
| 9Carlsbad-Artesia, NM | 51 | 33 | 14.0 | $1.4M | +0.3% | #257 of 537 |
| 10Clovis, NM | 46 | 32 | 12.3 | $1.5M | −3.3% | #293 of 537 |
Other business types in the Taos area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in the Taos, NM area?
There are 10 insurance agencies on map listings in the Taos area as of September 2026. 3 of them (30%) are chain locations. The listings count insurance agencies. Official counts show 7 businesses with payroll classed as insurance agencies and brokerages in 2023.
How much do households in the Taos, NM area spend on vehicle insurance?
About $31.3M a year, or $2,015 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 10 insurance agencies on map listings, it comes to $3.1M per agency. It is estimated from the incomes of the 15,549 households in the Taos area and national spending patterns by income.
How does the Taos, NM area compare with the U.S. for insurance agencies?
The Taos area has 6.4 insurance agencies per 10,000 households, 59% below the U.S. rate of 15.6. Spending per agency is $3.1M, 2.5 times the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, the Taos area would have about 25, against 10 on map listings. There is one business with payroll in the industry for every 2,221 households, against one for every 966 across the U.S.
How fast is the Taos, NM area growing?
Population estimates put the Taos area at 34,564 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 15,549 households. The median household income in the Taos area is $58,950 a year, 27% below the U.S. median of $80,734. That rose 53.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Taos area scores 78 for insurance agencies (high), #58 of 537 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Taos area. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in the Taos area
Screening a site or an acquisition in the Taos area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Taos area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.