Auto · County · New Mexico
Insurance agencies in Doña Ana County, NM
The insurance agencies in Doña Ana County, NM, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #1,199 of 2,272 scored counties
#12 of 24 scored counties in New Mexico
- Listings
- 125
- 36 chain locations (29%)
- Official establishments
- 76
- −7.3% since 2019
- Household spending a year
- $159.2M
- On vehicle insurance · $1,876 a household
- Spending per listing
- $1.3M
- In line with the U.S.
- Listings per 10k households
- 14.7
- 6% below the U.S.
- Population, 2025
- 229,091
- +4.1% since 2020
See the insurance agencies around any address in Doña Ana County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Doña Ana County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on vehicle insurance in Doña Ana County comes to about $159.2M a year: $1,876 per household, 4% below the U.S. average. Spread across 125 insurance agencies, that is $1.3M per agency, in line with the U.S. figure of $1.3M.
There are 125 insurance agencies on map listings in Doña Ana County as of September 2026. Of those, 36 are chain locations, or 29%, against 21% across the U.S. That is 14.7 per 10,000 households, 6% below the U.S. rate of 15.6.
Official counts show 76 businesses with payroll classed as insurance agencies and brokerages in Doña Ana County in 2023, down 7.3% from 2019. That is one for every 1,117 households, against one for every 966 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $150K has gone to businesses classed as insurance agencies and brokerages in Doña Ana County.
Between 2020 and 2025, the population of Doña Ana County grew 4.1%, faster than the U.S. (+3.1%). The Groundwork market score for insurance agencies in Doña Ana County is 48 (lower middle), #1,199 of 2,272 scored counties and #12 of 24 scored counties in New Mexico.
How Doña Ana County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Doña Ana County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.7 | 15.4 | 15.6 |
| Spending per listing | $1.3M | $1.2M | $1.3M |
| Households per official establishment | 1,117 | 1,109 | 966 |
| Official establishment growth, 2019–2023 | −7.3% | +0.3% | −1.0% |
| Population growth, 2020–2025 | +4.1% | +0.3% | +3.1% |
| Spending per household on vehicle insurance | $1,876 | $1,890 | $1,957 |
| Median household income | $56,848 | $64,059 | $80,734 |
| Groundwork market score | 48 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 82 → 76−7.3% over the period
- Employees, 2023
- 289
- Annual payroll, 2023
- $13.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 12536 chain locations
- Listings at the U.S. rate for this spending
- 127The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $150K
SBA-backed loans to businesses classed as insurance agencies and brokerages in Doña Ana County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Doña Ana County
- Population, 2025 estimate
- 229,091+4.1% since 2020
- Households
- 84,889
- Median age
- 36.1
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.9
- Land area
- 3,808 sq. mi.
- People per square mile
- 59
- Median household income
- $56,848+38.8% vs. 2015–2019, before inflation
- Average household income
- $76,951
- Median home value
- $220,800
- Jobs located here
- 79,505
- Daytime population
- 218,304Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Doña Ana County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Doña Ana County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for insurance agencies, numbered among those based in New Mexico, with Doña Ana County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Taos County, NM | 73 | 10 | 6.4 | $3.1M | +0.3% | #373 of 2,272 |
| 2Otero County, NM | 66 | 28 | 11.4 | $1.7M | +3.7% | #597 of 2,272 |
| 3Valencia County, NM | 66 | 43 | 15.6 | $1.4M | +7.2% | #603 of 2,272 |
| 4Cibola County, NM | 64 | 7 | 8.2 | $2.3M | −0.6% | #647 of 2,272 |
| 5Sandoval County, NM | 64 | 77 | 13.5 | $1.5M | +6.9% | #671 of 2,272 |
| 6San Miguel County, NM | 59 | 11 | 9.2 | $2.1M | −3.2% | #795 of 2,272 |
| 7Rio Arriba County, NM | 58 | 16 | 10.2 | $2.1M | −1.0% | #830 of 2,272 |
| 8Luna County, NM | 58 | 10 | 10.8 | $1.7M | −0.2% | #843 of 2,272 |
| 9Santa Fe County, NM | 51 | 95 | 13.4 | $1.4M | +1.2% | #1,085 of 2,272 |
| 10Lincoln County, NM | 49 | 11 | 11.0 | $1.8M | −2.3% | #1,127 of 2,272 |
| 12Doña Ana County, NM | 48 | 125 | 14.7 | $1.3M | +4.1% | #1,199 of 2,272 |
Other business types in Doña Ana County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Doña Ana County, NM?
As of September 2026, map listings count 125 insurance agencies in Doña Ana County. 36 of them (29%) are chain locations. The listings count insurance agencies. Official counts show 76 businesses with payroll classed as insurance agencies and brokerages in 2023, down 7.3% from 2019.
How much do households in Doña Ana County, NM spend on vehicle insurance?
About $159.2M a year, or $1,876 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 125 insurance agencies on map listings, it comes to $1.3M per agency. It is estimated from the incomes of the 84,889 households in Doña Ana County and national spending patterns by income.
How does Doña Ana County, NM compare with the U.S. for insurance agencies?
Doña Ana County has 14.7 insurance agencies per 10,000 households, 6% below the U.S. rate of 15.6. Spending per agency is $1.3M, in line with the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Doña Ana County would have about 127, against 125 on map listings. There is one business with payroll in the industry for every 1,117 households, against one for every 966 across the U.S. The official count fell 7.3% from 2019 to 2023, against −1.0% for the U.S.
How fast is Doña Ana County, NM growing?
Population estimates put Doña Ana County at 229,091 people in 2025, up 4.1% since 2020, faster than the U.S. (+3.1%). It has 84,889 households. Median household income in Doña Ana County is $56,848, 30% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 38.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Doña Ana County scores 48 for insurance agencies (lower middle), #1,199 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Doña Ana County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Doña Ana County
Screening a site or an acquisition in Doña Ana County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Doña Ana County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.