Groundwork

Market rankings · New Mexico

Car washes and detailers in New Mexico

Markets across New Mexico ranked by the Groundwork market score for car washes and detailers, with competitor counts and household spending for each.

Listings
335
109 chain locations (33%)
Official establishments
134
+15.5% since 2019
Household spending a year
$864.6M
On vehicle maintenance and repairs
Listings per 10k households
4.0
5% above the U.S.
Spending per listing
$2.6M
2% above the U.S.
Rank among states
#33 of 51
Market score 45 · Lower middle

A site report maps the car washes and detailers on map listings around any address in New Mexico by name and distance, and the spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 335 car washes and detailers in New Mexico. 109 of them (33%) are chain locations, against 23% across the U.S. That is 4.0 per 10,000 households, 5% above the U.S. rate of 3.8.

Household spending on vehicle maintenance and repairs in New Mexico comes to about $864.6M a year: $1,033 per household, 8% above the U.S. average. That works out to $2.6M per location, 2% above the U.S. figure of $2.5M. That spending covers all vehicle maintenance and repairs, which car washes and detailers share with other businesses in the trade.

Official counts show 134 businesses with payroll classed as car washes in New Mexico in 2023, up 15.5% from 2019. That is one for every 6,249 households, against one for every 6,523 across the U.S. Across the U.S., the count rose 16.7% over the same years. Since fiscal 2022, 7 SBA-backed loans worth $7.2M have gone to businesses classed as car washes in New Mexico.

Among the 50 states and DC, New Mexico ranks #33 for car washes and detailers, with a Groundwork market score of 45 (lower middle). Of the 4 scored metro areas in or partly in New Mexico, the Las Cruces metro area scores highest (78). Of the 8 scored small-town markets in or partly in New Mexico, the Taos area scores highest (73).

Every market in New Mexico for car washes and detailers

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Numbered by Groundwork market score among the markets based in New Mexico, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching New Mexico, ranked for car washes and detailers by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Las Cruces, NM78293.4$3M+4.1%#10 of 387
2Santa Fe, NM67202.8$3.7M+1.2%#65 of 387
3Albuquerque, NM561524.0$2.5M+0.8%#154 of 387
4Farmington, NM26235.5$1.9M−0.9%#354 of 387

Small-town markets

Small-town markets reaching New Mexico, ranked for car washes and detailers by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Taos, NM7353.2$3.4M+0.3%#62 of 441
2Hobbs, NM46135.3$2.1M+0.2%#248 of 441
3Alamogordo, NM46176.9$1.4M+3.7%#254 of 441
4Carlsbad-Artesia, NM39156.4$1.7M+0.3%#314 of 441
5Clovis, NM36124.6$2.1M−3.3%#329 of 441
6Roswell, NM31125.1$2.1M−2.7%#365 of 441
7Deming, NM2866.5$1.5M−0.2%#392 of 441
8Gallup, NM19125.6$1.7M−6.1%#420 of 441
Española, NMNot scored31.9$6.1M−1.0%
Las Vegas, NMNot scored42.9$3.7M−3.2%
Silver City, NMNot scored43.5$2.9M−3.4%
Ruidoso, NMNot scored44.0$2.7M−2.3%
Los Alamos, NMNot scored00.0n/a0.0%

Counties

Counties in New Mexico, ranked for car washes and detailers by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sandoval County, NM90132.3$5.1M+6.9%#8 of 1,451
2Valencia County, NM8982.9$4M+7.2%#12 of 1,451
3Doña Ana County, NM77293.4$3M+4.1%#99 of 1,451
4Santa Fe County, NM69202.8$3.7M+1.2%#248 of 1,451
5Taos County, NM6953.2$3.4M+0.3%#249 of 1,451
6Bernalillo County, NM431314.6$2.1M−1.4%#906 of 1,451
7Otero County, NM41176.9$1.4M+3.7%#972 of 1,451
8Lea County, NM39135.3$2.1M+0.2%#1,005 of 1,451
9Eddy County, NM33156.4$1.7M+0.3%#1,147 of 1,451
10San Juan County, NM32235.5$1.9M−0.9%#1,161 of 1,451
11Chaves County, NM28125.1$2.1M−2.7%#1,246 of 1,451
12Luna County, NM2466.5$1.5M−0.2%#1,321 of 1,451
13Curry County, NM23105.4$1.8M−3.5%#1,337 of 1,451
14McKinley County, NM16125.6$1.7M−6.1%#1,388 of 1,451
Rio Arriba County, NMNot scored31.9$6.1M−1.0%
Grant County, NMNot scored43.5$2.9M−3.4%
San Miguel County, NMNot scored43.4$3.1M−3.2%
Cibola County, NMNot scored11.2$8.6M−0.6%
Lincoln County, NMNot scored44.0$2.7M−2.3%
Los Alamos County, NMNot scored00.0n/a0.0%
Roosevelt County, NMNot scored22.7$3.6M−2.8%
Socorro County, NMNot scored11.9$4.9M−4.3%
Torrance County, NMNot scored00.0n/a+6.9%
Colfax County, NMNot scored00.0n/a−1.4%
Sierra County, NMNot scored00.0n/a−1.4%
Show all 33 counties
Counties in New Mexico, ranked for car washes and detailers by Groundwork market score, continued
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Quay County, NMNot scored12.3$4.3M−3.0%
Guadalupe County, NMNot scored16.7$1.9M−2.2%
Mora County, NMNot scored00.0n/a−3.3%
Hidalgo County, NMNot scored00.0n/a−5.6%
Union County, NMNot scored00.0n/a−5.5%
Catron County, NMNot scored00.0n/a+6.1%
De Baca County, NMNot scored00.0n/a−2.4%
Harding County, NMNot scored00.0n/a−5.4%

Markets with fewer than 5 car washes and detailers on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many car washes and detailers are in New Mexico?

There are 335 car washes and detailers on map listings in New Mexico as of September 2026. 109 of them (33%) are chain locations. The listings count car washes and detailers. Official counts show 134 businesses with payroll classed as car washes in 2023, up 15.5% from 2019.

How much do households in New Mexico spend on vehicle maintenance and repairs?

About $864.6M a year, or $1,033 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 335 car washes and detailers on map listings, it comes to $2.6M per location. The spending figure covers all vehicle maintenance and repairs, not only car washes and detailers. It is estimated from the incomes of the 837,414 households in New Mexico and national spending patterns by income.

How does New Mexico compare with the U.S. for car washes and detailers?

New Mexico has 4.0 car washes and detailers per 10,000 households, 5% above the U.S. rate of 3.8. Spending per location is $2.6M, 2% above the U.S. figure of $2.5M. At the national ratio of car washes and detailers to household spending, New Mexico would have about 343, against 335 on map listings. There is one business with payroll in the industry for every 6,249 households, against one for every 6,523 across the U.S. The official count rose 15.5% from 2019 to 2023, against +16.7% for the U.S.

Which market in New Mexico has the highest market score for car washes and detailers?

Among 4 scored metro areas in or partly in New Mexico, the Las Cruces metro area scores highest, at 78 (high). Among 8 scored small-town markets in or partly in New Mexico, the Taos area scores highest, at 73 (upper middle). Among 14 scored counties in New Mexico, Sandoval County scores highest, at 90 (very high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Mexico scores 45 for car washes and detailers (lower middle), #33 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in New Mexico. It maps the car washes and detailers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Car washes and detailing in other states

All 51 states

Top markets for car washes and detailers across the U.S. · All business types in New Mexico

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.