Auto · Small-town market · New Mexico
Insurance agencies in the Gallup, NM area
How the Gallup, NM area compares with other small-town markets and the U.S. for insurance agencies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #243 of 537 scored small-town markets
#8 of 13 scored small-town markets based in New Mexico
- Listings
- 22
- 4 chain locations (18%)
- Official establishments
- 14
- Businesses with payroll, 2023
- Household spending a year
- $37.6M
- On vehicle insurance · $1,760 a household
- Spending per listing
- $1.7M
- 36% above the U.S.
- Listings per 10k households
- 10.3
- 34% below the U.S.
- Population, 2025
- 68,119
- −6.1% since 2020
See the insurance agencies around any address in the Gallup area
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Gallup area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 22 insurance agencies in the Gallup area. Chain locations make up 18% of them, against 21% across the U.S. Per 10,000 households, that is 10.3, 34% below the U.S. rate of 15.6.
Households in the Gallup area spend about $37.6M a year on vehicle insurance, or $1,760 per household, 10% below the U.S. average. That is about $1.7M of household spending for each agency on map listings, 36% above the U.S. figure of $1.3M.
The official count of businesses with payroll classed as insurance agencies and brokerages in the Gallup area was 14 in 2023. That is one for every 1,525 households, against one for every 966 across the U.S.
Population estimates show the Gallup area declined 6.1% from 2020 to 2025, against +3.1% for the U.S. The Gallup area scores 52 (upper middle) on the Groundwork market score for insurance agencies, ranking #243 of 537 scored small-town markets and #8 of 13 scored small-town markets based in New Mexico.
How the Gallup area compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Gallup area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.3 | 15.4 | 15.6 |
| Spending per listing | $1.7M | $1.2M | $1.3M |
| Households per official establishment | 1,525 | 1,109 | 966 |
| Official establishment growth, 2019–2023 | n/a | +0.3% | −1.0% |
| Population growth, 2020–2025 | −6.1% | +0.3% | +3.1% |
| Spending per household on vehicle insurance | $1,760 | $1,890 | $1,957 |
| Median household income | $47,668 | $64,059 | $80,734 |
| Groundwork market score | 52 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 14
- Employees, 2023
- 62
- Annual payroll, 2023
- $2.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 224 chain locations
- Listings at the U.S. rate for this spending
- 30The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in the Gallup area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Gallup area
- Population, 2025 estimate
- 68,119−6.1% since 2020
- Households
- 21,353
- Median age
- 35.0
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 5,451 sq. mi.
- People per square mile
- 13
- Median household income
- $47,668+40.9% vs. 2015–2019, before inflation
- Average household income
- $62,961
- Median home value
- $78,700
- Jobs located here
- 19,649
- Daytime population
- 70,240Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Gallup area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of the Gallup area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across New Mexico
Every New Mexico market ranked →The highest-scoring small-town markets in New Mexico for insurance agencies, numbered among those based in New Mexico, with the Gallup area marked.
Top small-town markets in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Taos, NM | 78 | 10 | 6.4 | $3.1M | +0.3% | #58 of 537 |
| 2Alamogordo, NM | 72 | 28 | 11.4 | $1.7M | +3.7% | #91 of 537 |
| 3Las Vegas, NM | 68 | 11 | 7.9 | $2.6M | −3.2% | #114 of 537 |
| 4Española, NM | 64 | 16 | 10.2 | $2.1M | −1.0% | #142 of 537 |
| 5Deming, NM | 64 | 10 | 10.8 | $1.7M | −0.2% | #147 of 537 |
| 6Ruidoso, NM | 55 | 11 | 11.0 | $1.8M | −2.3% | #215 of 537 |
| 7Los Alamos, NM | 54 | 12 | 14.6 | $1.4M | 0.0% | #226 of 537 |
| 8Gallup, NM | 52 | 22 | 10.3 | $1.7M | −6.1% | #243 of 537 |
| 9Carlsbad-Artesia, NM | 51 | 33 | 14.0 | $1.4M | +0.3% | #257 of 537 |
| 10Clovis, NM | 46 | 32 | 12.3 | $1.5M | −3.3% | #293 of 537 |
Other business types in the Gallup area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in the Gallup, NM area?
There are 22 insurance agencies on map listings in the Gallup area as of September 2026. 4 of them (18%) are chain locations. The listings count insurance agencies. Official counts show 14 businesses with payroll classed as insurance agencies and brokerages in 2023.
How much do households in the Gallup, NM area spend on vehicle insurance?
About $37.6M a year, or $1,760 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 22 insurance agencies on map listings, it comes to $1.7M per agency. It is estimated from the incomes of the 21,353 households in the Gallup area and national spending patterns by income.
How does the Gallup, NM area compare with the U.S. for insurance agencies?
The Gallup area has 10.3 insurance agencies per 10,000 households, 34% below the U.S. rate of 15.6. Spending per agency is $1.7M, 36% above the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, the Gallup area would have about 30, against 22 on map listings. There is one business with payroll in the industry for every 1,525 households, against one for every 966 across the U.S.
How fast is the Gallup, NM area growing?
Population estimates put the Gallup area at 68,119 people in 2025, down 6.1% since 2020, against +3.1% for the U.S. It has 21,353 households. The median household income in the Gallup area is $47,668 a year, 41% below the U.S. median of $80,734. That rose 40.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Gallup area scores 52 for insurance agencies (upper middle), #243 of 537 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Gallup area. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in the Gallup area
Screening a site or an acquisition in the Gallup area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Gallup area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.