Auto · County · New Mexico
Insurance agencies in Lea County, NM
The insurance agencies in Lea County, NM, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #1,449 of 2,272 scored counties
#17 of 24 scored counties in New Mexico
- Listings
- 36
- 10 chain locations (28%)
- Official establishments
- 28
- 0.0% since 2019
- Household spending a year
- $49.7M
- On vehicle insurance · $2,016 a household
- Spending per listing
- $1.4M
- 10% above the U.S.
- Listings per 10k households
- 14.6
- 6% below the U.S.
- Population, 2025
- 74,749
- +0.2% since 2020
See the insurance agencies around any address in Lea County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Lea County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 36 insurance agencies in Lea County. 10 of them (28%) are chain locations, against 21% across the U.S. That comes to 14.6 for every 10,000 households, 6% below the U.S. rate of 15.6.
Household spending on vehicle insurance in Lea County comes to about $49.7M a year: $2,016 per household, 3% above the U.S. average. Spread across 36 insurance agencies, that is $1.4M per agency, 10% above the U.S. figure of $1.3M.
In 2023, official counts showed 28 businesses with payroll in Lea County classed as insurance agencies and brokerages, unchanged from 2019. That is one for every 881 households, against one for every 966 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $150K has gone to businesses classed as insurance agencies and brokerages in Lea County.
Population estimates put the population change in Lea County from 2020 to 2025 at +0.2%, slower than the U.S. (+3.1%). For insurance agencies, Lea County has a Groundwork market score of 40 (lower middle): #1,449 of 2,272 scored counties and #17 of 24 scored counties in New Mexico.
How Lea County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lea County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.6 | 15.4 | 15.6 |
| Spending per listing | $1.4M | $1.2M | $1.3M |
| Households per official establishment | 881 | 1,109 | 966 |
| Official establishment growth, 2019–2023 | 0.0% | +0.3% | −1.0% |
| Population growth, 2020–2025 | +0.2% | +0.3% | +3.1% |
| Spending per household on vehicle insurance | $2,016 | $1,890 | $1,957 |
| Median household income | $68,015 | $64,059 | $80,734 |
| Groundwork market score | 40 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 28 → 280.0% over the period
- Employees, 2023
- 115
- Annual payroll, 2023
- $5.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 3610 chain locations
- Listings at the U.S. rate for this spending
- 40The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $150K
SBA-backed loans to businesses classed as insurance agencies and brokerages in Lea County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Lea County
- Population, 2025 estimate
- 74,749+0.2% since 2020
- Households
- 24,670
- Median age
- 32.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.0
- Land area
- 4,392 sq. mi.
- People per square mile
- 17
- Median household income
- $68,015+12.3% vs. 2015–2019, before inflation
- Average household income
- $91,389
- Median home value
- $184,000
- Jobs located here
- 33,256
- Daytime population
- 77,341Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lea County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Lea County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for insurance agencies, numbered among those based in New Mexico, with Lea County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Taos County, NM | 73 | 10 | 6.4 | $3.1M | +0.3% | #373 of 2,272 |
| 2Otero County, NM | 66 | 28 | 11.4 | $1.7M | +3.7% | #597 of 2,272 |
| 3Valencia County, NM | 66 | 43 | 15.6 | $1.4M | +7.2% | #603 of 2,272 |
| 4Cibola County, NM | 64 | 7 | 8.2 | $2.3M | −0.6% | #647 of 2,272 |
| 5Sandoval County, NM | 64 | 77 | 13.5 | $1.5M | +6.9% | #671 of 2,272 |
| 6San Miguel County, NM | 59 | 11 | 9.2 | $2.1M | −3.2% | #795 of 2,272 |
| 7Rio Arriba County, NM | 58 | 16 | 10.2 | $2.1M | −1.0% | #830 of 2,272 |
| 8Luna County, NM | 58 | 10 | 10.8 | $1.7M | −0.2% | #843 of 2,272 |
| 9Santa Fe County, NM | 51 | 95 | 13.4 | $1.4M | +1.2% | #1,085 of 2,272 |
| 10Lincoln County, NM | 49 | 11 | 11.0 | $1.8M | −2.3% | #1,127 of 2,272 |
| 17Lea County, NM | 40 | 36 | 14.6 | $1.4M | +0.2% | #1,449 of 2,272 |
Other business types in Lea County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Lea County, NM?
Lea County has 36 insurance agencies on map listings as of September 2026. 10 of them (28%) are chain locations. The listings count insurance agencies. Official counts show 28 businesses with payroll classed as insurance agencies and brokerages in 2023, unchanged from 2019.
How much do households in Lea County, NM spend on vehicle insurance?
About $49.7M a year, or $2,016 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 36 insurance agencies on map listings, it comes to $1.4M per agency. It is estimated from the incomes of the 24,670 households in Lea County and national spending patterns by income.
How does Lea County, NM compare with the U.S. for insurance agencies?
Lea County has 14.6 insurance agencies per 10,000 households, 6% below the U.S. rate of 15.6. Spending per agency is $1.4M, 10% above the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, Lea County would have about 40, against 36 on map listings. There is one business with payroll in the industry for every 881 households, against one for every 966 across the U.S. The official count held level from 2019 to 2023, against −1.0% for the U.S.
How fast is Lea County, NM growing?
Population estimates put Lea County at 74,749 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 24,670 households. The median household income in Lea County is $68,015 a year, 16% below the U.S. median of $80,734. That rose 12.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Lea County scores 40 for insurance agencies (lower middle), #1,449 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lea County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Lea County
Screening a site or an acquisition in Lea County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lea County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.