Auto · Small-town market · Illinois
Insurance agencies in the Ottawa, IL area
How the Ottawa, IL area compares with other small-town markets and the U.S. for insurance agencies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 25 out of 100: Lower middle
Ranked #463 of 537 scored small-town markets
#3 of 20 scored small-town markets based in Illinois
- Listings
- 96
- 12 chain locations (13%)
- Official establishments
- 67
- −11.0% since 2019
- Household spending a year
- $102.2M
- On vehicle insurance · $1,651 a household
- Spending per listing
- $1.1M
- 15% below the U.S.
- Listings per 10k households
- 15.5
- In line with the U.S.
- Population, 2025
- 145,902
- −1.6% since 2020
See the insurance agencies around any address in the Ottawa area
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Ottawa area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Ottawa area scores 25 (lower middle) on the Groundwork market score for insurance agencies, ranking #463 of 537 scored small-town markets and #3 of 20 scored small-town markets based in Illinois. That puts it in the bottom quarter of small-town markets.
Household spending on vehicle insurance in the Ottawa area comes to about $102.2M a year: $1,651 per household, 16% below the U.S. average. That works out to $1.1M per agency, 15% below the U.S. figure of $1.3M.
The Ottawa area has 96 insurance agencies on map listings as of September 2026. Of those, 12 are chain locations, or 13%, against 21% across the U.S. That is 15.5 per 10,000 households, in line with the U.S. rate of 15.6.
In 2023, official counts showed 67 businesses with payroll in the Ottawa area classed as insurance agencies and brokerages, down 11.0% from 2019. That is one for every 923 households, against one for every 966 across the U.S. Population estimates show the Ottawa area declined 1.6% from 2020 to 2025, against +3.1% for the U.S.
How the Ottawa area compares
The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Ottawa area | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.5 | 18.2 | 15.6 |
| Spending per listing | $1.1M | $795K | $1.3M |
| Households per official establishment | 923 | 887 | 966 |
| Official establishment growth, 2019–2023 | −11.0% | −7.0% | −1.0% |
| Population growth, 2020–2025 | −1.6% | −0.6% | +3.1% |
| Spending per household on vehicle insurance | $1,651 | $1,450 | $1,957 |
| Median household income | $72,230 | $83,390 | $80,734 |
| Groundwork market score | 25 | 11 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 67−11.0% over the period
- Employees, 2023
- 234
- Annual payroll, 2023
- $14.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 9612 chain locations
- Listings at the U.S. rate for this spending
- 81The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in the Ottawa area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Ottawa area
- Population, 2025 estimate
- 145,902−1.6% since 2020
- Households
- 61,866
- Median age
- 43.0
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.9
- Land area
- 2,164 sq. mi.
- People per square mile
- 68
- Median household income
- $72,230+24.2% vs. 2015–2019, before inflation
- Average household income
- $91,689
- Median home value
- $156,400
- Jobs located here
- 52,301
- Daytime population
- 131,372Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Ottawa area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of the Ottawa area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Illinois
Every Illinois market ranked →The highest-scoring small-town markets in Illinois for insurance agencies, numbered among those based in Illinois, with the Ottawa area marked.
Top small-town markets in Illinois
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Canton, IL | 27 | 18 | 13.0 | $1.3M | −2.0% | #448 of 537 |
| 2Danville, IL | 26 | 44 | 14.6 | $994K | −3.7% | #458 of 537 |
| 3Ottawa, IL | 25 | 96 | 15.5 | $1.1M | −1.6% | #463 of 537 |
| 4Charleston-Mattoon, IL | 25 | 30 | 14.4 | $997K | −1.0% | #464 of 537 |
| 5Rochelle, IL | 24 | 33 | 15.8 | $1.1M | −0.7% | #470 of 537 |
| 6Macomb, IL | 20 | 17 | 14.3 | $1M | −4.5% | #484 of 537 |
| 7Carbondale, IL | 19 | 43 | 18.7 | $756K | −1.5% | #498 of 537 |
| 8Taylorville, IL | 18 | 24 | 17.7 | $924K | −1.5% | #500 of 537 |
| 9Marion-Herrin, IL | 18 | 62 | 21.4 | $743K | +0.2% | #504 of 537 |
| 10Effingham, IL | 16 | 47 | 25.9 | $696K | −0.9% | #511 of 537 |
Other business types in the Ottawa area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in the Ottawa, IL area?
Map listings as of September 2026 show 96 insurance agencies in the Ottawa area. 12 of them (13%) are chain locations. The listings count insurance agencies. Official counts show 67 businesses with payroll classed as insurance agencies and brokerages in 2023, down 11.0% from 2019.
How much do households in the Ottawa, IL area spend on vehicle insurance?
About $102.2M a year, or $1,651 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 96 insurance agencies on map listings, it comes to $1.1M per agency. It is estimated from the incomes of the 61,866 households in the Ottawa area and national spending patterns by income.
How does the Ottawa, IL area compare with the U.S. for insurance agencies?
The Ottawa area has 15.5 insurance agencies per 10,000 households, in line with the U.S. rate of 15.6. Spending per agency is $1.1M, 15% below the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, the Ottawa area would have about 81, against 96 on map listings. There is one business with payroll in the industry for every 923 households, against one for every 966 across the U.S. The official count fell 11.0% from 2019 to 2023, against −1.0% for the U.S.
How fast is the Ottawa, IL area growing?
Population estimates put the Ottawa area at 145,902 people in 2025, down 1.6% since 2020, against +3.1% for the U.S. It has 61,866 households. Median household income in the Ottawa area is $72,230, 11% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Ottawa area scores 25 for insurance agencies (lower middle), #463 of 537 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Ottawa area. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in the Ottawa area
Screening a site or an acquisition in the Ottawa area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Ottawa area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.