Auto · County · Illinois
Insurance agencies in Morgan County, IL
Competitor counts, household spending and official business counts for insurance agencies in Morgan County, IL, set against other counties and the U.S.
Groundwork market score · out of 100
Score 12 out of 100: Low
Ranked #2,229 of 2,272 scored counties
#73 of 87 scored counties in Illinois
- Listings
- 31
- 8 chain locations (26%)
- Official establishments
- 16
- Businesses with payroll, 2023
- Household spending a year
- $21.4M
- On vehicle insurance · $1,638 a household
- Spending per listing
- $691K
- 45% below the U.S.
- Listings per 10k households
- 23.7
- 52% above the U.S.
- Population, 2025
- 32,515
- −2.9% since 2020
See the insurance agencies around any address in Morgan County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For insurance agencies, Morgan County has a Groundwork market score of 12 (low): #2,229 of 2,272 scored counties and #73 of 87 scored counties in Illinois. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 31 insurance agencies in Morgan County. Chain locations make up 26% of them, against 21% across the U.S. That comes to 23.7 for every 10,000 households, 52% above the U.S. rate of 15.6.
Household spending on vehicle insurance in Morgan County comes to about $21.4M a year: $1,638 per household, 16% below the U.S. average. That works out to $691K per agency, 45% below the U.S. figure of $1.3M.
The official count of businesses with payroll classed as insurance agencies and brokerages in Morgan County was 16 in 2023. That is one for every 817 households, against one for every 966 across the U.S. Between 2020 and 2025, the population of Morgan County declined 2.9%, against +3.1% for the U.S.
How Morgan County compares
The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Morgan County | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 23.7 | 18.2 | 15.6 |
| Spending per listing | $691K | $795K | $1.3M |
| Households per official establishment | 817 | 887 | 966 |
| Official establishment growth, 2019–2023 | n/a | −7.0% | −1.0% |
| Population growth, 2020–2025 | −2.9% | −0.6% | +3.1% |
| Spending per household on vehicle insurance | $1,638 | $1,450 | $1,957 |
| Median household income | $66,306 | $83,390 | $80,734 |
| Groundwork market score | 12 | 11 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 18 → 16
- Employees, 2023
- 606
- Annual payroll, 2023
- $99.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 318 chain locations
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in Morgan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Morgan County
- Population, 2025 estimate
- 32,515−2.9% since 2020
- Households
- 13,076
- Median age
- 42.3
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 569 sq. mi.
- People per square mile
- 58
- Median household income
- $66,306+28.9% vs. 2015–2019, before inflation
- Average household income
- $86,028
- Median home value
- $130,800
- Jobs located here
- 14,019
- Daytime population
- 31,666Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Morgan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Illinois
Every Illinois market ranked →The highest-scoring counties in Illinois for insurance agencies, numbered among those based in Illinois, with Morgan County marked.
Top counties in Illinois
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Kendall County, IL | 59 | 56 | 12.3 | $1.5M | +9.9% | #816 of 2,272 |
| 2Boone County, IL | 48 | 21 | 10.8 | $1.7M | +0.4% | #1,169 of 2,272 |
| 3Will County, IL | 40 | 372 | 15.2 | $1.2M | +2.2% | #1,464 of 2,272 |
| 4DeKalb County, IL | 39 | 47 | 11.9 | $1.3M | +1.5% | #1,499 of 2,272 |
| 5Piatt County, IL | 36 | 10 | 14.4 | $1.3M | +0.6% | #1,598 of 2,272 |
| 6Mercer County, IL | 35 | 7 | 10.7 | $1.8M | −2.6% | #1,630 of 2,272 |
| 7Grundy County, IL | 35 | 35 | 17.0 | $1.1M | +2.9% | #1,654 of 2,272 |
| 8McHenry County, IL | 35 | 209 | 17.8 | $1M | +2.5% | #1,660 of 2,272 |
| 9Menard County, IL | 34 | 5 | 9.6 | $1.8M | −3.3% | #1,667 of 2,272 |
| 10Jo Daviess County, IL | 33 | 11 | 10.6 | $1.6M | −2.2% | #1,698 of 2,272 |
| 73Morgan County, IL | 12 | 31 | 23.7 | $691K | −2.9% | #2,229 of 2,272 |
Other business types in Morgan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Morgan County, IL?
Morgan County has 31 insurance agencies on map listings as of September 2026. 8 of them (26%) are chain locations. The listings count insurance agencies. Official counts show 16 businesses with payroll classed as insurance agencies and brokerages in 2023.
How much do households in Morgan County, IL spend on vehicle insurance?
About $21.4M a year, or $1,638 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 31 insurance agencies on map listings, it comes to $691K per agency. It is estimated from the incomes of the 13,076 households in Morgan County and national spending patterns by income.
How does Morgan County, IL compare with the U.S. for insurance agencies?
Morgan County has 23.7 insurance agencies per 10,000 households, 52% above the U.S. rate of 15.6. Spending per agency is $691K, 45% below the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, Morgan County would have about 17, against 31 on map listings. There is one business with payroll in the industry for every 817 households, against one for every 966 across the U.S.
How fast is Morgan County, IL growing?
Population estimates put Morgan County at 32,515 people in 2025, down 2.9% since 2020, against +3.1% for the U.S. It has 13,076 households. The median household income in Morgan County is $66,306 a year, 18% below the U.S. median of $80,734. That rose 28.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morgan County scores 12 for insurance agencies (low), #2,229 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Morgan County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Morgan County
Screening a site or an acquisition in Morgan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.