Auto · Metro area · Illinois
Insurance agencies in the Peoria, IL metro area
Competitor counts, household spending and official business counts for insurance agencies in the Peoria, IL metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 13 out of 100: Low
Ranked #384 of 387 scored metro areas
#7 of 8 scored metro areas based in Illinois
- Listings
- 307
- 62 chain locations (20%)
- Official establishments
- 174
- −16.3% since 2019
- Household spending a year
- $241M
- On vehicle insurance · $1,566 a household
- Spending per listing
- $785K
- 37% below the U.S.
- Listings per 10k households
- 20.0
- 28% above the U.S.
- Population, 2025
- 363,505
- −1.3% since 2020
See the insurance agencies around any address in the Peoria metro area
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Peoria metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for insurance agencies in the Peoria metro area is 13 (low), #384 of 387 scored metro areas and #7 of 8 scored metro areas based in Illinois. That puts it in the bottom quarter of metro areas.
At $1,566 per household (20% below the U.S. average), households in the Peoria metro area spend about $241M a year on vehicle insurance. Spread across 307 insurance agencies, that is $785K per agency, 37% below the U.S. figure of $1.3M.
The Peoria metro area has 307 insurance agencies on map listings as of September 2026. 62 of them (20%) are chain locations, against 21% across the U.S. That comes to 20.0 for every 10,000 households, 28% above the U.S. rate of 15.6.
In 2023, official counts showed 174 businesses with payroll in the Peoria metro area classed as insurance agencies and brokerages, down 16.3% from 2019. That is one for every 884 households, against one for every 966 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $350K has gone to businesses classed as insurance agencies and brokerages in the Peoria metro area. Population estimates show the Peoria metro area declined 1.3% from 2020 to 2025, against +3.1% for the U.S.
How the Peoria metro area compares
The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Peoria metro area | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.0 | 18.2 | 15.6 |
| Spending per listing | $785K | $795K | $1.3M |
| Households per official establishment | 884 | 887 | 966 |
| Official establishment growth, 2019–2023 | −16.3% | −7.0% | −1.0% |
| Population growth, 2020–2025 | −1.3% | −0.6% | +3.1% |
| Spending per household on vehicle insurance | $1,566 | $1,450 | $1,957 |
| Median household income | $71,857 | $83,390 | $80,734 |
| Groundwork market score | 13 | 11 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 174−16.3% over the period
- Employees, 2023
- 1,110
- Annual payroll, 2023
- $79.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 30762 chain locations
- Listings at the U.S. rate for this spending
- 192The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $350K
SBA-backed loans to businesses classed as insurance agencies and brokerages in the Peoria metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Peoria metro area
- Population, 2025 estimate
- 363,505−1.3% since 2020
- Households
- 153,870
- Median age
- 40.9
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.8
- Land area
- 2,468 sq. mi.
- People per square mile
- 148
- Median household income
- $71,857
- Average household income
- $95,895
- Median home value
- $164,200
- Jobs located here
- 167,885
- Daytime population
- 365,155Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Peoria metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of the Peoria metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Illinois
Every Illinois market ranked →The highest-scoring metro areas in Illinois for insurance agencies, numbered among those based in Illinois (a market based in another state is listed without a number), with the Peoria metro area marked.
Top metro areas in Illinois
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Paducah, KY-IL | 42 | 73 | 17.5 | $1.4M | −1.2% | #238 of 387 |
| 1Bloomington, IL | 22 | 123 | 17.5 | $875K | +0.1% | #355 of 387 |
| 2Kankakee, IL | 21 | 71 | 17.3 | $943K | −1.7% | #360 of 387 |
| 3Champaign-Urbana, IL | 19 | 144 | 14.7 | $953K | +1.5% | #367 of 387 |
| Davenport-Moline-Rock Island, IA-IL | 18 | 265 | 16.4 | $969K | −0.9% | #370 of 387 |
| 4Rockford, IL | 16 | 270 | 19.9 | $770K | −0.3% | #378 of 387 |
| 5Decatur, IL | 16 | 84 | 19.3 | $753K | −4.3% | #379 of 387 |
| 6Chicago-Naperville-Elgin, IL-IN | 14 | 6,470 | 17.8 | $789K | 0.0% | #382 of 387 |
| Cape Girardeau, MO-IL | 14 | 104 | 27.2 | $617K | +1.7% | #383 of 387 |
| 7Peoria, IL | 13 | 307 | 20.0 | $785K | −1.3% | #384 of 387 |
Other business types in the Peoria metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in the Peoria, IL metro area?
Map listings as of September 2026 show 307 insurance agencies in the Peoria metro area. 62 of them (20%) are chain locations. The listings count insurance agencies. Official counts show 174 businesses with payroll classed as insurance agencies and brokerages in 2023, down 16.3% from 2019.
How much do households in the Peoria, IL metro area spend on vehicle insurance?
About $241M a year, or $1,566 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 307 insurance agencies on map listings, it comes to $785K per agency. It is estimated from the incomes of the 153,870 households in the Peoria metro area and national spending patterns by income.
How does the Peoria, IL metro area compare with the U.S. for insurance agencies?
The Peoria metro area has 20.0 insurance agencies per 10,000 households, 28% above the U.S. rate of 15.6. Spending per agency is $785K, 37% below the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, the Peoria metro area would have about 192, against 307 on map listings. There is one business with payroll in the industry for every 884 households, against one for every 966 across the U.S. The official count fell 16.3% from 2019 to 2023, against −1.0% for the U.S.
How fast is the Peoria, IL metro area growing?
Population estimates put the Peoria metro area at 363,505 people in 2025, down 1.3% since 2020, against +3.1% for the U.S. It has 153,870 households. Median household income in the Peoria metro area is $71,857, 11% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Peoria metro area scores 13 for insurance agencies (low), #384 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Peoria metro area. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in the Peoria metro area
Screening a site or an acquisition in the Peoria metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Peoria metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.