County profile · West Virginia
Jackson County, WV market data
Population, household spending and competition for 56 business types in Jackson County, each scored against other counties.
- Population, 2025
- 27,450
- −1.0% since 2020
- Households
- 11,515
- Median household income
- $58,845
- +23.0% vs. 2015–2019, before inflation
- Median home value
- $157,200
- Jobs located here
- 7,871
- Highest market score
- 64
- Home repair trades, #379 of 2,057 scored counties
A site report maps the competitors on map listings around any address in Jackson County by name and distance, and the households and spending within reach. Or open the report at the center of Jackson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 27,450 people live in Jackson County, in 11,515 households. Population estimates show Jackson County declined 1.0% from 2020 to 2025, against +3.1% for the U.S. The median household income in Jackson County is $58,845 a year, 27% below the U.S. median of $80,734. That rose 23.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Jackson County spend the most on vehicle insurance (an index of 120, where 100 is the U.S. average) and the least on memberships, classes and admissions (57).
The highest Groundwork market scores in Jackson County are for home repair companies (64), real estate businesses (64) and real estate agents and brokers (60). Jackson County ranks #379 of 2,057 scored counties for home repair companies.
For its number of households, Jackson County has the most map listings, relative to the U.S., for gas stations (91% above the U.S. rate) and the fewest for real estate businesses (66% below the U.S. rate).
All 56 business types in Jackson County
Highest Groundwork market score first. Each score compares Jackson County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Home repair trades | 64 | #379 of 2,057 | 5 | 4.3 | $5.8M | 238 | 13 |
| Real estate | 64 | #402 of 2,229 | 15 | 13.0 | Index only | 241 | 3 |
| Real estate agents and brokers | 60 | #555 of 2,176 | 14 | 12.2 | Index only | 205 | 3 |
| Restaurants and cafes | 55 | #943 of 2,405 | 80 | 69.5 | $472K | 127 | 38 |
| Sit-down restaurants | 53 | #1,027 of 2,405 | 45 | 39.1 | $838K | 126 | 15 |
| Clothing and shoe stores | 49 | #1,074 of 2,087 | 9 | 7.8 | $2.1M | 167 | Under 3 |
| Insurance agencies | 49 | #1,137 of 2,272 | 18 | 15.6 | $1.5M | 120 | 10 |
| Pet businesses | 49 | #1,160 of 2,200 | 14 | 12.2 | $632K | 72 | 3 |
| Grocery and convenience stores | 48 | #1,297 of 2,402 | 27 | 23.4 | $2.4M | 70 | 3 |
| Primary care and pediatrics | 45 | #1,006 of 1,656 | 6 | 5.2 | $1.9M | 108 | 11 |
| Doctors, dentists and clinics | 42 | #1,568 of 2,394 | 53 | 46.0 | $218K | 143 | 25 |
| Funeral homes | 40 | #978 of 1,472 | 5 | 4.3 | $387K | 57 | 4 |
| Salons, barbers and spas | 39 | #1,773 of 2,385 | 40 | 34.7 | $226K | 106 | 6 |
| Clothing, shoes and laundry | 38 | #1,575 of 2,210 | 17 | 14.8 | $1.1M | 128 | Under 3 |
| Veterinarians | 37 | #1,041 of 1,485 | 5 | 4.3 | $1.8M | 65 | 3 |
| Hair salons | 36 | #1,837 of 2,339 | 24 | 20.8 | $376K | 87 | 4 |
| Grocery stores | 34 | #1,528 of 2,070 | 8 | 6.9 | $8M | 86 | Under 3 |
| Pizza | 30 | #1,796 of 2,090 | 13 | 11.3 | $2.9M | 57 | 20 |
| Gyms, studios and classes | 28 | #1,838 of 2,088 | 11 | 9.6 | $589K | 89 | Under 3 |
| Fast food and sandwich shops | 28 | #1,905 of 2,222 | 20 | 17.4 | $1.9M | 62 | 20 |
| Spas and skin care | 26 | #1,612 of 1,769 | 10 | 8.7 | $903K | 103 | Under 3 |
| Dentists and orthodontists | 26 | #1,749 of 1,886 | 16 | 13.9 | $721K | 73 | 7 |
| Convenience stores | 26 | #1,904 of 2,261 | 15 | 13.0 | $4.2M | 54 | Under 3 |
| Auto repair shops | 25 | #2,154 of 2,378 | 24 | 20.8 | $399K | 90 | 17 |
| Gyms | 23 | #1,619 of 1,792 | 7 | 6.1 | $926K | 71 | Under 3 |
| Gas stations | 23 | #2,162 of 2,358 | 24 | 20.8 | $1.3M | 55 | 20 |
| Auto repair and car care | 23 | #2,212 of 2,401 | 49 | 42.6 | $196K | 73 | 18 |
| Optometrists and eye care | 20 | #1,202 of 1,302 | 5 | 4.3 | $2.3M | 74 | 3 |
| Pet grooming and boarding | 20 | #1,355 of 1,461 | 7 | 6.1 | $1.3M | 50 | Under 3 |
| Car washes and detailing | 10 | #1,426 of 1,451 | 8 | 6.9 | $1.2M | 48 | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 4 | 3.5 | $3.8M | 223 | 5 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 3.5 | $1.6M | 80 | Under 3 |
| Physical therapy | Not scored | Not scored | 4 | 3.5 | $2.9M | 120 | 4 |
| Bakeries and dessert shops | Not scored | Not scored | 3 | 2.6 | $12.6M | 303 | 3 |
| Barbershops | Not scored | Not scored | 3 | 2.6 | $3M | 160 | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 3 | 2.6 | $12.6M | 340 | 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 2.6 | $3.2M | 104 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 3 | 2.6 | $9.6M | 202 | 7 |
| Laundromats | Not scored | Not scored | 3 | 2.6 | $6.4M | 51 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 2.6 | $3M | 180 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 2.6 | $3.2M | 128 | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 1.7 | $2.1M | Too few | 9 |
| Chiropractors | Not scored | Not scored | 2 | 1.7 | $5.8M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 1.7 | $7.5M | Too few | 5 |
| Pest control | Not scored | Not scored | 2 | 1.7 | $7.5M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 1.7 | $14.4M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.9 | $19.1M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.9 | Index only | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 0.9 | $8.8M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 6 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Jackson County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $9.6M | $832 | 87 |
| Gasoline and other fuels | $31.6M | $2,749 | 106 |
| Food away from home | $37.7M | $3,276 | 80 |
| Groceries | $63.7M | $5,532 | 88 |
| Personal care products and services | $9M | $784 | 78 |
| Child care and other personal services | $4.1M | $360 | 62 |
| Memberships, classes and admissions | $6.5M | $563 | 57 |
| Medical and dental services | $11.5M | $1,003 | 78 |
| Pets | $8.8M | $768 | 84 |
| Clothing, shoes and related services | $19.1M | $1,658 | 81 |
| Vehicle insurance | $27M | $2,348 | 120 |
| Home repairs, maintenance and insurance | $28.9M | $2,507 | 83 |
| Lawn care, cleaning and other household services | $15M | $1,303 | 92 |
| Rent and homeowner costs | $156.6M | $13,603 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Jackson County
- Population, 2025 estimate
- 27,450−1.0% since 2020
- Households
- 11,515
- Median age
- 42.4
- Homes lived in by their owners
- 79%
- Vehicles per household
- 1.8
- Land area
- 464 sq. mi.
- People per square mile
- 60
- Median household income
- $58,845+23.0% vs. 2015–2019, before inflation
- Average household income
- $81,933
- Median home value
- $157,200
- Jobs located here
- 7,871
- Daytime population
- 24,494Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Jackson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Jackson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in West Virginia 8
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- Roane County, WV13,786 people
- Wirt County, WV5,053 people
- Putnam County, WV57,177 people
- Wood County, WV83,407 people
- Calhoun County, WV6,048 people
- Kanawha County, WV176,537 people
- Clay County, WV7,835 people
Questions
How fast is Jackson County, WV growing?
Population estimates put Jackson County at 27,450 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 11,515 households. Against the 2015–2019 survey, median household income rose 23.0%, before inflation.
How much do households in Jackson County, WV spend?
Households in Jackson County spend about $156.6M a year on rent and homeowner costs, $63.7M on groceries and $37.7M on food away from home. Relative to the U.S., household spending in Jackson County runs highest on vehicle insurance (an index of 120, where 100 is the U.S. average) and lowest on memberships, classes and admissions (57).
Which business types have the highest market scores in Jackson County, WV?
Of the business types scored in Jackson County, home repair companies (64), real estate businesses (64) and real estate agents and brokers (60) have the highest Groundwork market scores. For home repair companies, that ranks #379 of 2,057 scored counties.
How does Jackson County, WV compare with the U.S.?
Median household income in Jackson County is $58,845, 27% below the U.S. median of $80,734. The population fell 1.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $157,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (91% above the U.S. rate) and lowest for real estate businesses (66% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 30 of the 56 business types have a score in Jackson County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Jackson County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in West Virginia · Every U.S. market · How we measure
Screening a site or an acquisition in Jackson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Jackson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.