County profile · West Virginia
Monongalia County, WV market data
How Monongalia County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 107,991
- +2.0% since 2020
- Households
- 44,629
- Median household income
- $65,346
- +24.6% vs. 2015–2019, before inflation
- Median home value
- $267,700
- Jobs located here
- 64,605
- Highest market score
- 73
- Veterinarians, #218 of 1,485 scored counties
A site report maps the competitors on map listings around any address in Monongalia County by name and distance, and the households and spending within reach. Or open the report at the center of Monongalia County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Monongalia County has an estimated 107,991 people and 44,629 households. Population estimates show Monongalia County grew 2.0% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Monongalia County is $65,346, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.6%, before inflation.
Relative to the U.S., household spending in Monongalia County runs highest on vehicle insurance (an index of 113, where 100 is the U.S. average) and lowest on memberships, classes and admissions (75).
Of the business types scored in Monongalia County, veterinarians (73), landscaping and lawn care companies (72) and grocery and convenience stores (72) have the highest Groundwork market scores. For veterinarians, that ranks #218 of 1,485 scored counties.
Monongalia County is part of the Morgantown metro area. Against the U.S., map listings per household run highest for yoga, Pilates and fitness studios (58% above the U.S. rate) and lowest for chiropractors (50% below the U.S. rate).
All 56 business types in Monongalia County
Highest Groundwork market score first. Each score compares Monongalia County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Veterinarians | 73 | #218 of 1,485 | 13 | 2.9 | $3M | 111 | 9 |
| Landscaping and lawn care | 72 | #201 of 1,493 | 20 | 4.5 | $3.2M | 111 | 28 |
| Grocery and convenience stores | 72 | #393 of 2,402 | 76 | 17.0 | $3.5M | 102 | 15 |
| Lawn, cleaning and pest control | 71 | #208 of 1,771 | 27 | 6.0 | $2.4M | 143 | 56 |
| Grocery stores | 70 | #411 of 2,070 | 25 | 5.6 | $10.5M | 113 | 11 |
| Child care and preschools | 69 | #281 of 1,611 | 17 | 3.8 | $1.2M | 124 | 21 |
| Electricians | 68 | #198 of 1,160 | 9 | 2.0 | $13.9M | 116 | 21 |
| Pet businesses | 68 | #351 of 2,200 | 43 | 9.6 | $916K | 104 | 21 |
| Chiropractors | 67 | #276 of 1,490 | 12 | 2.7 | $4.1M | 170 | 9 |
| Roofing and gutters | 66 | #224 of 1,177 | 12 | 2.7 | $10.4M | 124 | 7 |
| Pet grooming and boarding | 66 | #325 of 1,461 | 16 | 3.6 | $2.5M | 97 | 8 |
| Convenience stores | 66 | #564 of 2,261 | 43 | 9.6 | $6.1M | 78 | 4 |
| Home repair trades | 65 | #368 of 2,057 | 48 | 10.8 | $2.6M | 108 | 58 |
| HVAC and plumbing | 63 | #400 of 1,707 | 27 | 6.0 | $4.6M | 98 | 30 |
| Gas stations | 62 | #644 of 2,358 | 34 | 7.6 | $3.4M | 144 | 47 |
| Insurance agencies | 62 | #729 of 2,272 | 60 | 13.4 | $1.6M | 131 | 31 |
| Primary care and pediatrics | 57 | #606 of 1,656 | 18 | 4.0 | $2.7M | 152 | 60 |
| Mortgage brokers and lenders | 54 | #357 of 887 | 15 | 3.4 | Index only | 113 | 5 |
| Tire shops | 54 | #671 of 1,530 | 14 | 3.1 | $2.6M | 105 | 6 |
| Collision repair and body shops | 53 | #590 of 1,327 | 12 | 2.7 | $3.1M | 99 | 8 |
| Optometrists and eye care | 52 | #643 of 1,302 | 17 | 3.8 | $2.9M | 92 | 6 |
| Pet stores | 51 | #463 of 974 | 10 | 2.2 | $3.9M | 87 | 4 |
| Real estate agents and brokers | 51 | #996 of 2,176 | 84 | 18.8 | Index only | 145 | 40 |
| Auto repair shops | 51 | #1,145 of 2,378 | 82 | 18.4 | $447K | 101 | 33 |
| Funeral homes | 50 | #692 of 1,472 | 7 | 1.6 | $637K | 94 | 6 |
| Spas and skin care | 50 | #879 of 1,769 | 34 | 7.6 | $1.1M | 131 | 10 |
| Barbershops | 49 | #722 of 1,356 | 19 | 4.3 | $2.1M | 109 | 3 |
| Auto repair and car care | 49 | #1,274 of 2,401 | 145 | 32.5 | $253K | 94 | 48 |
| Laundromats | 47 | #414 of 785 | 7 | 1.6 | $12M | 96 | Under 3 |
| Nail salons | 47 | #790 of 1,328 | 32 | 7.2 | $1.2M | 73 | 3 |
| Coffee shops and cafes | 46 | #1,179 of 2,063 | 48 | 10.8 | $3.4M | 93 | 26 |
| Real estate | 44 | #1,402 of 2,229 | 119 | 26.7 | Index only | 129 | 79 |
| Bakeries and dessert shops | 43 | #1,190 of 1,889 | 44 | 9.9 | $3.7M | 90 | 29 |
| Property management | 42 | #590 of 910 | 14 | 3.1 | Index only | 85 | 21 |
| Car washes and detailing | 41 | #962 of 1,451 | 20 | 4.5 | $1.8M | 73 | 6 |
| Clothing, shoes and laundry | 41 | #1,466 of 2,210 | 100 | 22.4 | $837K | 95 | 44 |
| Martial arts and dance studios | 40 | #950 of 1,334 | 28 | 6.3 | $1.2M | 58 | 7 |
| Clothing and shoe stores | 39 | #1,435 of 2,087 | 73 | 16.4 | $1.1M | 90 | 44 |
| Doctors, dentists and clinics | 35 | #1,892 of 2,394 | 336 | 75.3 | $145K | 95 | 131 |
| Dentists and orthodontists | 34 | #1,514 of 1,886 | 53 | 11.9 | $922K | 94 | 38 |
| Hair salons | 34 | #1,916 of 2,339 | 113 | 25.3 | $345K | 80 | 28 |
| Salons, barbers and spas | 34 | #1,995 of 2,385 | 200 | 44.8 | $195K | 92 | 45 |
| Physical therapy | 33 | #1,153 of 1,422 | 29 | 6.5 | $1.7M | 70 | 18 |
| Fast food and sandwich shops | 33 | #1,746 of 2,222 | 76 | 17.0 | $2.2M | 71 | 117 |
| Sit-down restaurants | 32 | #1,979 of 2,405 | 304 | 68.1 | $542K | 82 | 109 |
| Gyms | 31 | #1,473 of 1,792 | 38 | 8.5 | $863K | 66 | 19 |
| Pizza | 31 | #1,765 of 2,090 | 56 | 12.5 | $2.9M | 58 | 117 |
| Restaurants and cafes | 31 | #1,989 of 2,405 | 560 | 125.5 | $294K | 79 | 252 |
| Gyms, studios and classes | 30 | #1,803 of 2,088 | 83 | 18.6 | $395K | 60 | 26 |
| Home inspectors | 22 | #398 of 415 | 6 | 1.3 | Index only | 42 | Under 3 |
| Yoga, Pilates and fitness studios | 22 | #750 of 777 | 17 | 3.8 | $1.9M | 48 | 19 |
| Dry cleaners | Not scored | Not scored | 4 | 0.9 | $20.9M | 134 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 4 | 0.9 | $9.2M | 67 | Under 3 |
| Pest control | Not scored | Not scored | 4 | 0.9 | $16.2M | 159 | 3 |
| House cleaning | Not scored | Not scored | 3 | 0.7 | $21.6M | 338 | 25 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.2 | $48.9M | Too few | Under 3 |
Household spending in Monongalia County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $36.7M | $822 | 86 |
| Gasoline and other fuels | $116.5M | $2,611 | 101 |
| Food away from home | $164.7M | $3,691 | 91 |
| Groceries | $262.6M | $5,885 | 93 |
| Personal care products and services | $39M | $873 | 87 |
| Child care and other personal services | $21M | $472 | 81 |
| Memberships, classes and admissions | $32.8M | $735 | 75 |
| Medical and dental services | $48.9M | $1,095 | 85 |
| Pets | $39.4M | $883 | 97 |
| Clothing, shoes and related services | $83.7M | $1,875 | 91 |
| Vehicle insurance | $98.8M | $2,214 | 113 |
| Home repairs, maintenance and insurance | $125.4M | $2,809 | 93 |
| Lawn care, cleaning and other household services | $64.8M | $1,453 | 103 |
| Rent and homeowner costs | $662.5M | $14,844 | 89 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Monongalia County
- Population, 2025 estimate
- 107,991+2.0% since 2020
- Households
- 44,629
- Median age
- 35.8
- Homes lived in by their owners
- 58%
- Vehicles per household
- 1.7
- Land area
- 360 sq. mi.
- People per square mile
- 298
- Median household income
- $65,346+24.6% vs. 2015–2019, before inflation
- Average household income
- $97,594
- Median home value
- $267,700
- Jobs located here
- 64,605
- Daytime population
- 128,019Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Monongalia County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Monongalia County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in West Virginia 8
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- Preston County, WV34,160 people
- Taylor County, WV16,487 people
- Harrison County, WV64,984 people
- Barbour County, WV15,424 people
- Tucker County, WV6,654 people
- Wetzel County, WV14,078 people
- Marshall County, WV29,865 people
Questions
How fast is Monongalia County, WV growing?
Population estimates put Monongalia County at 107,991 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 44,629 households. Median household income rose 24.6% from the 2015–2019 survey, before inflation.
How much do households in Monongalia County, WV spend?
Households in Monongalia County spend about $662.5M a year on rent and homeowner costs, $262.6M on groceries and $164.7M on food away from home. Set against the U.S., households in Monongalia County spend the most on vehicle insurance (an index of 113, where 100 is the U.S. average) and the least on memberships, classes and admissions (75).
Which business types have the highest market scores in Monongalia County, WV?
The highest Groundwork market scores in Monongalia County are for veterinarians (73), landscaping and lawn care companies (72) and grocery and convenience stores (72). Monongalia County ranks #218 of 1,485 scored counties for veterinarians.
How does Monongalia County, WV compare with the U.S.?
The median household income in Monongalia County is $65,346 a year, 19% below the U.S. median of $80,734. The population rose 2.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $267,700, against $332,700 for the U.S. For its number of households, Monongalia County has the most map listings, relative to the U.S., for yoga, Pilates and fitness studios (58% above the U.S. rate) and the fewest for chiropractors (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in Monongalia County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Monongalia County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Monongalia County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Monongalia County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.