County profile · West Virginia
Wetzel County, WV market data
Population, household spending and competition for 56 business types in Wetzel County, each scored against other counties.
- Population, 2025
- 13,734
- −4.6% since 2020
- Households
- 6,113
- Median household income
- $56,836
- +31.9% vs. 2015–2019, before inflation
- Median home value
- $107,900
- Jobs located here
- 3,984
- Highest market score
- 49
- Doctors, dentists and clinics, #1,214 of 2,394 scored counties
A site report maps the competitors on map listings around any address in Wetzel County by name and distance, and the households and spending within reach. Or open the report at the center of Wetzel County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 13,734 people live in Wetzel County, in 6,113 households. Between 2020 and 2025, the population of Wetzel County declined 4.6%, against +3.1% for the U.S. The median household income in Wetzel County is $56,836 a year, 30% below the U.S. median of $80,734. That rose 31.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Wetzel County spend the most on vehicle insurance (an index of 120, where 100 is the U.S. average) and the least on memberships, classes and admissions (57).
The highest Groundwork market scores in Wetzel County are for medical and dental practices (49), sit-down restaurants (48) and real estate businesses (47). Wetzel County ranks #1,214 of 2,394 scored counties for medical and dental practices.
For its number of households, Wetzel County has the most map listings, relative to the U.S., for gas stations (65% above the U.S. rate) and the fewest for medical and dental practices (52% below the U.S. rate).
All 56 business types in Wetzel County
Highest Groundwork market score first. Each score compares Wetzel County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 49 | #1,214 of 2,394 | 25 | 40.9 | $237K | 155 | 4 |
| Sit-down restaurants | 48 | #1,253 of 2,405 | 19 | 31.1 | $1M | 155 | 10 |
| Real estate | 47 | #1,201 of 2,229 | 8 | 13.1 | Index only | 240 | Under 3 |
| Insurance agencies | 47 | #1,206 of 2,272 | 8 | 13.1 | $1.8M | 142 | 6 |
| Real estate agents and brokers | 46 | #1,255 of 2,176 | 7 | 11.5 | Index only | 218 | Under 3 |
| Restaurants and cafes | 41 | #1,559 of 2,405 | 45 | 73.6 | $435K | 117 | 24 |
| Salons, barbers and spas | 38 | #1,804 of 2,385 | 18 | 29.4 | $263K | 124 | 4 |
| Gas stations | 28 | #2,016 of 2,358 | 11 | 18.0 | $1.5M | 64 | 8 |
| Pizza | 26 | #1,886 of 2,090 | 5 | 8.2 | $3.9M | 77 | 13 |
| Clothing and shoe stores | 25 | #1,833 of 2,087 | 8 | 13.1 | $1.3M | 99 | Under 3 |
| Pet businesses | 25 | #2,000 of 2,200 | 8 | 13.1 | $578K | 66 | Under 3 |
| Grocery and convenience stores | 23 | #2,145 of 2,402 | 16 | 26.2 | $2.1M | 62 | 5 |
| Hair salons | 23 | #2,156 of 2,339 | 12 | 19.6 | $395K | 92 | 4 |
| Clothing, shoes and laundry | 21 | #2,044 of 2,210 | 12 | 19.6 | $837K | 95 | Under 3 |
| Auto repair shops | 20 | #2,244 of 2,378 | 13 | 21.3 | $392K | 88 | 9 |
| Fast food and sandwich shops | 17 | #2,101 of 2,222 | 10 | 16.4 | $2M | 64 | 13 |
| Convenience stores | 16 | #2,098 of 2,261 | 9 | 14.7 | $3.7M | 47 | Under 3 |
| Primary care and pediatrics | 14 | #1,607 of 1,656 | 5 | 8.2 | $1.2M | 66 | Under 3 |
| Grocery stores | 14 | #1,971 of 2,070 | 7 | 11.5 | $4.8M | 52 | 4 |
| Auto repair and car care | 12 | #2,367 of 2,401 | 26 | 42.5 | $196K | 73 | 12 |
| Gyms, studios and classes | 7 | #2,076 of 2,088 | 9 | 14.7 | $377K | 57 | Under 3 |
| Tire shops | 6 | #1,523 of 1,530 | 5 | 8.2 | $1M | 41 | 3 |
| Gyms | 6 | #1,779 of 1,792 | 6 | 9.8 | $566K | 44 | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 4 | 6.5 | $1.5M | 150 | 4 |
| Funeral homes | Not scored | Not scored | 4 | 6.5 | $231K | 34 | 5 |
| Home repair trades | Not scored | Not scored | 4 | 6.5 | $3.9M | 159 | 4 |
| Spas and skin care | Not scored | Not scored | 4 | 6.5 | $1.2M | 135 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 3 | 4.9 | $6.5M | 158 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 3 | 4.9 | $5.1M | 108 | 4 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 4.9 | $1.1M | 56 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 4.9 | $1.5M | 61 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 4.9 | $1.5M | 57 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 3.3 | $2.5M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 3.3 | $3M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 3.3 | $5M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 3.3 | $2.4M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 3.3 | $2.3M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 1 | 1.6 | $2.1M | Too few | 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 1.6 | $5.1M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.6 | $15.4M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 1.6 | $7.9M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 1 | 1.6 | $7.9M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.6 | $5.9M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 1.6 | $5.9M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.6 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 1.6 | $5.9M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Wetzel County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $5.1M | $833 | 87 |
| Gasoline and other fuels | $16.7M | $2,731 | 105 |
| Food away from home | $19.6M | $3,203 | 79 |
| Groceries | $33.7M | $5,505 | 87 |
| Personal care products and services | $4.7M | $775 | 77 |
| Child care and other personal services | $2.1M | $347 | 60 |
| Memberships, classes and admissions | $3.4M | $556 | 57 |
| Medical and dental services | $5.9M | $967 | 75 |
| Pets | $4.6M | $756 | 83 |
| Clothing, shoes and related services | $10M | $1,642 | 80 |
| Vehicle insurance | $14.3M | $2,340 | 120 |
| Home repairs, maintenance and insurance | $15.4M | $2,525 | 84 |
| Lawn care, cleaning and other household services | $7.9M | $1,297 | 92 |
| Rent and homeowner costs | $83M | $13,579 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Wetzel County
- Population, 2025 estimate
- 13,734−4.6% since 2020
- Households
- 6,113
- Median age
- 44.1
- Homes lived in by their owners
- 83%
- Vehicles per household
- 1.8
- Land area
- 358 sq. mi.
- People per square mile
- 39
- Median household income
- $56,836+31.9% vs. 2015–2019, before inflation
- Average household income
- $73,103
- Median home value
- $107,900
- Jobs located here
- 3,984
- Daytime population
- 12,900Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wetzel County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Wetzel County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in West Virginia 8
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- Marshall County, WV29,865 people
- Doddridge County, WV7,711 people
- Pleasants County, WV7,521 people
- Ohio County, WV41,582 people
- Ritchie County, WV8,286 people
- Harrison County, WV64,984 people
- Marion County, WV55,909 people
Questions
How fast is Wetzel County, WV growing?
Population estimates put Wetzel County at 13,734 people in 2025, down 4.6% since 2020, against +3.1% for the U.S. It has 6,113 households. Against the 2015–2019 survey, median household income rose 31.9%, before inflation.
How much do households in Wetzel County, WV spend?
Households in Wetzel County spend about $83M a year on rent and homeowner costs, $33.7M on groceries and $19.6M on food away from home. Relative to the U.S., household spending in Wetzel County runs highest on vehicle insurance (an index of 120, where 100 is the U.S. average) and lowest on memberships, classes and admissions (57).
Which business types have the highest market scores in Wetzel County, WV?
Of the business types scored in Wetzel County, medical and dental practices (49), sit-down restaurants (48) and real estate businesses (47) have the highest Groundwork market scores. For medical and dental practices, that ranks #1,214 of 2,394 scored counties.
How does Wetzel County, WV compare with the U.S.?
Median household income in Wetzel County is $56,836, 30% below the U.S. median of $80,734. The population fell 4.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $107,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (65% above the U.S. rate) and lowest for medical and dental practices (52% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 23 of the 56 business types have a score in Wetzel County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wetzel County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in West Virginia · Every U.S. market · How we measure
Screening a site or an acquisition in Wetzel County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wetzel County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.