County profile · West Virginia
Upshur County, WV market data
Population, household spending and competition for 56 business types in Upshur County, each scored against other counties.
- Population, 2025
- 23,758
- −0.3% since 2020
- Households
- 9,557
- Median household income
- $54,338
- +34.8% vs. 2015–2019, before inflation
- Median home value
- $170,800
- Jobs located here
- 7,754
- Highest market score
- 64
- Real estate agents and brokers, #378 of 2,176 scored counties
A site report maps the competitors on map listings around any address in Upshur County by name and distance, and the households and spending within reach. Or open the report at the center of Upshur County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 23,758 people live in Upshur County, in 9,557 households. Population estimates put the population change in Upshur County from 2020 to 2025 at −0.3%, against +3.1% for the U.S. The median household income in Upshur County is $54,338 a year, 33% below the U.S. median of $80,734. That rose 34.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Upshur County spend the most on vehicle insurance (an index of 120, where 100 is the U.S. average) and the least on memberships, classes and admissions (55).
The highest Groundwork market scores in Upshur County are for real estate agents and brokers (64), pet businesses (60) and home repair companies (59). Upshur County ranks #378 of 2,176 scored counties for real estate agents and brokers.
For its number of households, Upshur County has the most map listings, relative to the U.S., for convenience stores (70% above the U.S. rate) and the fewest for real estate businesses (59% below the U.S. rate).
All 56 business types in Upshur County
Highest Groundwork market score first. Each score compares Upshur County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate agents and brokers | 64 | #378 of 2,176 | 9 | 9.4 | Index only | 261 | 3 |
| Pet businesses | 60 | #644 of 2,200 | 6 | 6.3 | $1.2M | 136 | Under 3 |
| Home repair trades | 59 | #613 of 2,057 | 8 | 8.4 | $2.9M | 121 | 8 |
| Insurance agencies | 52 | #1,045 of 2,272 | 15 | 15.7 | $1.5M | 119 | 8 |
| Real estate | 51 | #1,026 of 2,229 | 15 | 15.7 | Index only | 197 | 9 |
| Fast food and sandwich shops | 47 | #1,263 of 2,222 | 11 | 11.5 | $2.8M | 91 | 13 |
| Salons, barbers and spas | 47 | #1,336 of 2,385 | 30 | 31.4 | $245K | 115 | 4 |
| Gas stations | 46 | #1,348 of 2,358 | 12 | 12.6 | $2.2M | 92 | 12 |
| Sit-down restaurants | 45 | #1,398 of 2,405 | 38 | 39.8 | $802K | 121 | 16 |
| Doctors, dentists and clinics | 45 | #1,409 of 2,394 | 47 | 49.2 | $197K | 129 | 13 |
| Grocery stores | 44 | #1,225 of 2,070 | 7 | 7.3 | $7.5M | 80 | 3 |
| Pizza | 44 | #1,272 of 2,090 | 8 | 8.4 | $3.8M | 75 | 13 |
| HVAC and plumbing | 43 | #1,112 of 1,707 | 7 | 7.3 | $3.4M | 71 | 3 |
| Primary care and pediatrics | 42 | #1,090 of 1,656 | 6 | 6.3 | $1.5M | 87 | 7 |
| Clothing, shoes and laundry | 42 | #1,404 of 2,210 | 13 | 13.6 | $1.2M | 136 | Under 3 |
| Grocery and convenience stores | 42 | #1,522 of 2,402 | 22 | 23.0 | $2.4M | 70 | 5 |
| Restaurants and cafes | 41 | #1,576 of 2,405 | 86 | 90.0 | $354K | 96 | 32 |
| Spas and skin care | 40 | #1,232 of 1,769 | 6 | 6.3 | $1.2M | 140 | Under 3 |
| Clothing and shoe stores | 40 | #1,389 of 2,087 | 10 | 10.5 | $1.6M | 123 | Under 3 |
| Coffee shops and cafes | 34 | #1,605 of 2,063 | 8 | 8.4 | $3.8M | 103 | Under 3 |
| Hair salons | 34 | #1,896 of 2,339 | 17 | 17.8 | $432K | 100 | Under 3 |
| Dentists and orthodontists | 32 | #1,584 of 1,886 | 10 | 10.5 | $925K | 94 | 6 |
| Funeral homes | 27 | #1,280 of 1,472 | 6 | 6.3 | $239K | 35 | 3 |
| Convenience stores | 25 | #1,930 of 2,261 | 13 | 13.6 | $4M | 51 | Under 3 |
| Barbershops | 23 | #1,187 of 1,356 | 5 | 5.2 | $1.5M | 78 | Under 3 |
| Auto repair shops | 22 | #2,219 of 2,378 | 32 | 33.5 | $250K | 56 | 10 |
| Tire shops | 19 | #1,404 of 1,530 | 5 | 5.2 | $1.6M | 64 | 4 |
| Gyms, studios and classes | 19 | #1,982 of 2,088 | 11 | 11.5 | $471K | 71 | Under 3 |
| Car washes and detailing | 18 | #1,373 of 1,451 | 5 | 5.2 | $1.6M | 64 | Under 3 |
| Auto repair and car care | 18 | #2,308 of 2,401 | 46 | 48.1 | $174K | 65 | 17 |
| Gyms | 17 | #1,697 of 1,792 | 7 | 7.3 | $740K | 57 | Under 3 |
| Bakeries and dessert shops | 14 | #1,866 of 1,889 | 13 | 13.6 | $2.3M | 57 | Under 3 |
| Collision repair and body shops | 11 | #1,316 of 1,327 | 7 | 7.3 | $1.1M | 37 | Under 3 |
| Optometrists and eye care | 10 | #1,272 of 1,302 | 8 | 8.4 | $1.2M | 37 | Under 3 |
| Chiropractors | Not scored | Not scored | 4 | 4.2 | $2.3M | 97 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 4.2 | $1.3M | 64 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 3.1 | $1.1M | 110 | 14 |
| Home inspectors | Not scored | Not scored | 3 | 3.1 | Index only | 16 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 3.1 | $4.1M | 140 | 5 |
| Lawn, cleaning and pest control | Not scored | Not scored | 3 | 3.1 | $4.1M | 244 | 8 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 3.1 | Index only | 109 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 3.1 | $2.4M | 94 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 3.1 | $3.1M | 128 | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 2.1 | $3.7M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 2.1 | $3.6M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.0 | $23.5M | Too few | 5 |
| Laundromats | Not scored | Not scored | 1 | 1.0 | $15.6M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Upshur County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $8M | $839 | 88 |
| Gasoline and other fuels | $26.3M | $2,751 | 106 |
| Food away from home | $30.5M | $3,188 | 78 |
| Groceries | $52.3M | $5,475 | 87 |
| Personal care products and services | $7.3M | $768 | 76 |
| Child care and other personal services | $3.3M | $347 | 60 |
| Memberships, classes and admissions | $5.2M | $542 | 55 |
| Medical and dental services | $9.2M | $968 | 75 |
| Pets | $7.2M | $750 | 82 |
| Clothing, shoes and related services | $15.6M | $1,632 | 79 |
| Vehicle insurance | $22.5M | $2,354 | 120 |
| Home repairs, maintenance and insurance | $23.5M | $2,458 | 81 |
| Lawn care, cleaning and other household services | $12.3M | $1,285 | 91 |
| Rent and homeowner costs | $128.1M | $13,406 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Upshur County
- Population, 2025 estimate
- 23,758−0.3% since 2020
- Households
- 9,557
- Median age
- 43.1
- Homes lived in by their owners
- 81%
- Vehicles per household
- 1.8
- Land area
- 355 sq. mi.
- People per square mile
- 67
- Median household income
- $54,338+34.8% vs. 2015–2019, before inflation
- Average household income
- $71,843
- Median home value
- $170,800
- Jobs located here
- 7,754
- Daytime population
- 21,898Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Upshur County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Upshur County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in West Virginia 8
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- Barbour County, WV15,424 people
- Randolph County, WV27,576 people
- Harrison County, WV64,984 people
- Taylor County, WV16,487 people
- Gilmer County, WV7,288 people
- Braxton County, WV12,208 people
- Doddridge County, WV7,711 people
Questions
How fast is Upshur County, WV growing?
Population estimates put Upshur County at 23,758 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 9,557 households. Against the 2015–2019 survey, median household income rose 34.8%, before inflation.
How much do households in Upshur County, WV spend?
Households in Upshur County spend about $128.1M a year on rent and homeowner costs, $52.3M on groceries and $30.5M on food away from home. Relative to the U.S., household spending in Upshur County runs highest on vehicle insurance (an index of 120, where 100 is the U.S. average) and lowest on memberships, classes and admissions (55).
Which business types have the highest market scores in Upshur County, WV?
Of the business types scored in Upshur County, real estate agents and brokers (64), pet businesses (60) and home repair companies (59) have the highest Groundwork market scores. For real estate agents and brokers, that ranks #378 of 2,176 scored counties.
How does Upshur County, WV compare with the U.S.?
Median household income in Upshur County is $54,338, 33% below the U.S. median of $80,734. The population fell 0.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $170,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (70% above the U.S. rate) and lowest for real estate businesses (59% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 34 of the 56 business types have a score in Upshur County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Upshur County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Upshur County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Upshur County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.