Groundwork

Market rankings · West Virginia

Fast food and sandwich shops in West Virginia

Markets across West Virginia ranked by the Groundwork market score for fast food and sandwich shops, with competitor counts and household spending for each.

Listings
1,030
917 chain locations (89%)
Official establishments
1,292
All limited-service restaurants · −1.5% since 2019
Household spending a year
$2.4B
On food away from home
Listings per 10k households
14.1
6% above the U.S.
Spending per listing
$2.4M
22% below the U.S.
Rank among states
#48 of 51
Market score 24 · Low

A site report maps the fast food and sandwich shops on map listings around any address in West Virginia by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 1,030 fast food and sandwich shops in West Virginia. Of those, 917 are chain locations, or 89%, against 79% across the U.S. That is 14.1 per 10,000 households, 6% above the U.S. rate of 13.3.

Household spending on food away from home in West Virginia comes to about $2.4B a year: $3,343 per household, 18% below the U.S. average. That is about $2.4M of household spending for each shop on map listings, 22% below the U.S. figure of $3.1M. That spending covers all food away from home, which fast food and sandwich shops share with other businesses in the trade.

Official counts show 1,292 businesses with payroll classed as limited-service restaurants in West Virginia in 2023, down 1.5% from 2019. That is one for every 564 households, against one for every 478 across the U.S. Across the U.S., the count rose 6.1% over the same years. The official count takes in all limited-service restaurants, not only fast food and sandwich shops: pizza places are counted too. Since fiscal 2022, 20 SBA-backed loans worth $7.1M have gone to businesses classed as limited-service restaurants in West Virginia.

Among the 50 states and DC, West Virginia ranks #48 for fast food and sandwich shops, with a Groundwork market score of 24 (low). Of the 10 scored metro areas in or partly in West Virginia, the Hagerstown-Martinsburg metro area scores highest (70). Of the 5 scored small-town markets in or partly in West Virginia, the Fairmont area scores highest (41).

Every market in West Virginia for fast food and sandwich shops

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in West Virginia, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching West Virginia, ranked for fast food and sandwich shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Hagerstown-Martinsburg, MD-WV7015112.8$3M+7.1%#72 of 387
Washington-Arlington-Alexandria, DC-VA-MD-WV682,86312.1$4.3M+3.3%#82 of 387
Winchester, VA-WV638114.6$2.8M+6.5%#118 of 387
1Weirton-Steubenville, WV-OH356112.3$2.7M−3.6%#284 of 387
2Morgantown, WV289015.7$2.3M+1.3%#325 of 387
3Parkersburg-Vienna, WV215113.5$2.4M−2.3%#355 of 387
4Beckley, WV198518.9$1.6M−4.3%#365 of 387
5Wheeling, WV-OH168815.2$2.2M−3.6%#371 of 387
6Huntington-Ashland, WV-KY-OH1522414.7$2.3M−2.6%#373 of 387
7Charleston, WV1313815.8$2.1M−4.7%#379 of 387

Small-town markets

Small-town markets reaching West Virginia, ranked for fast food and sandwich shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Fairmont, WV413615.4$2.2M−1.2%#359 of 537
Cumberland, MD-WV385414.0$2.4M−1.3%#378 of 537
2Elkins, WV351816.9$1.9M−3.6%#411 of 537
3Clarksburg, WV285415.2$2.2M−2.4%#459 of 537
4Bluefield, WV-VA227117.5$1.8M−3.8%#489 of 537

Counties

Counties in West Virginia, ranked for fast food and sandwich shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Jefferson County, WV822812.3$3.6M+9.2%#101 of 2,222
2Berkeley County, WV795510.8$3.6M+13.7%#153 of 2,222
3Morgan County, WV72810.9$3.2M+5.5%#319 of 2,222
4Mineral County, WV6798.1$4.3M−0.4%#461 of 2,222
5Wayne County, WV63106.3$5.1M−4.0%#595 of 2,222
6Preston County, WV571410.9$3M−0.6%#862 of 2,222
7Mason County, WV5687.8$3.9M−2.7%#885 of 2,222
8Marshall County, WV55118.8$3.7M−4.4%#936 of 2,222
9Hardy County, WV5558.4$3.6M+0.7%#937 of 2,222
10Boone County, WV51810.1$3.1M−6.9%#1,097 of 2,222
11Barbour County, WV5169.8$3M−0.3%#1,102 of 2,222
12Grant County, WV49511.4$2.8M+0.4%#1,176 of 2,222
13Upshur County, WV471111.5$2.8M−0.3%#1,263 of 2,222
14McDowell County, WV4069.3$2.6M−10.9%#1,492 of 2,222
15Wyoming County, WV39911.2$2.5M−7.1%#1,527 of 2,222
16Putnam County, WV373615.5$2.6M−1.0%#1,597 of 2,222
17Marion County, WV353615.4$2.2M−1.2%#1,674 of 2,222
18Monongalia County, WV337617.0$2.2M+2.0%#1,746 of 2,222
19Lincoln County, WV3279.1$3.2M−5.8%#1,764 of 2,222
20Randolph County, WV311816.9$1.9M−3.6%#1,823 of 2,222
21Fayette County, WV302213.8$2.2M−5.6%#1,839 of 2,222
22Roane County, WV30915.8$1.8M−4.8%#1,855 of 2,222
23Mercer County, WV283916.1$1.9M−3.4%#1,899 of 2,222
24Jackson County, WV282017.4$1.9M−1.0%#1,905 of 2,222
25Hancock County, WV261914.8$2.2M−4.5%#1,943 of 2,222
Show all 55 counties
Counties in West Virginia, ranked for fast food and sandwich shops by Groundwork market score, continued
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
26Wood County, WV245014.0$2.4M−2.1%#1,982 of 2,222
27Logan County, WV231914.9$2M−6.6%#1,997 of 2,222
28Nicholas County, WV211616.9$1.8M−2.9%#2,037 of 2,222
29Braxton County, WV211123.0$1.3M−4.1%#2,049 of 2,222
30Greenbrier County, WV192617.6$1.7M−4.0%#2,074 of 2,222
31Brooke County, WV181515.5$2.1M−6.0%#2,083 of 2,222
32Kanawha County, WV1712816.7$2M−4.3%#2,100 of 2,222
33Wetzel County, WV171016.4$2M−4.6%#2,101 of 2,222
34Harrison County, WV154918.6$1.8M−2.5%#2,132 of 2,222
35Lewis County, WV151318.7$1.8M−3.7%#2,133 of 2,222
36Raleigh County, WV146321.7$1.4M−3.5%#2,156 of 2,222
37Ohio County, WV133519.1$1.8M−4.4%#2,166 of 2,222
38Cabell County, WV126917.5$1.9M−3.2%#2,169 of 2,222
Hampshire County, WVNot scored33.5$9.8M+4.4%
Mingo County, WVNot scored33.2$8.4M−8.7%
Taylor County, WVNot scored46.1$5.5M−2.4%
Monroe County, WVNot scored24.3$7.1M+0.8%
Summers County, WVNot scored48.5$3.2M−3.3%
Ritchie County, WVNot scored720.7$1.5M−4.6%
Webster County, WVNot scored13.4$8.2M−7.1%
Tyler County, WVNot scored412.1$2.8M−5.0%
Clay County, WVNot scored26.7$4.2M−5.9%
Pocahontas County, WVNot scored412.6$2.2M−3.3%
Doddridge County, WVNot scored13.9$8.9M−1.9%
Pleasants County, WVNot scored518.1$1.9M−4.1%
Gilmer County, WVNot scored313.3$2.1M−4.2%
Tucker County, WVNot scored414.1$2.3M−3.1%
Calhoun County, WVNot scored00.0n/a−3.6%
Pendleton County, WVNot scored312.8$2.5M−4.9%
Wirt County, WVNot scored14.9$6.1M−5.9%

Markets with fewer than 5 fast food and sandwich shops on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many fast food and sandwich shops are in West Virginia?

West Virginia has 1,030 fast food and sandwich shops on map listings as of September 2026. 917 of them (89%) are chain locations. The listings count fast food, sandwich shops, delis and bagel shops. Official counts show 1,292 businesses with payroll classed as limited-service restaurants in 2023, down 1.5% from 2019. That count covers all limited-service restaurants (pizza places included), not only fast food and sandwich shops. Official counts list 115 one-person businesses without payroll.

How much do households in West Virginia spend on food away from home?

About $2.4B a year, or $3,343 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 1,030 fast food and sandwich shops on map listings, it comes to $2.4M per shop. The spending figure covers all food away from home, not only fast food and sandwich shops. It is estimated from the incomes of the 728,655 households in West Virginia and national spending patterns by income.

How does West Virginia compare with the U.S. for fast food and sandwich shops?

West Virginia has 14.1 fast food and sandwich shops per 10,000 households, 6% above the U.S. rate of 13.3. Spending per shop is $2.4M, 22% below the U.S. figure of $3.1M. At the national ratio of fast food and sandwich shops to household spending, West Virginia would have about 798, against 1,030 on map listings. There is one business with payroll in the industry for every 564 households, against one for every 478 across the U.S. The official count fell 1.5% from 2019 to 2023, against +6.1% for the U.S.

Which market in West Virginia has the highest market score for fast food and sandwich shops?

Among 10 scored metro areas in or partly in West Virginia, the Hagerstown-Martinsburg metro area scores highest, at 70 (upper middle). Among 5 scored small-town markets in or partly in West Virginia, the Fairmont area scores highest, at 41 (lower middle). Among 38 scored counties in West Virginia, Jefferson County scores highest, at 82 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. West Virginia scores 24 for fast food and sandwich shops (low), #48 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in West Virginia. It maps the fast food and sandwich shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Fast food and sandwich shops in other states

All 51 states

Top markets for fast food and sandwich shops across the U.S. · All business types in West Virginia

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.