County profile · West Virginia
Greenbrier County, WV market data
How Greenbrier County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 31,578
- −4.0% since 2020
- Households
- 14,788
- Median household income
- $48,218
- +20.0% vs. 2015–2019, before inflation
- Median home value
- $149,000
- Jobs located here
- 12,698
- Highest market score
- 55
- Grocery stores, #826 of 2,070 scored counties
A site report maps the competitors on map listings around any address in Greenbrier County by name and distance, and the households and spending within reach. Or open the report at the center of Greenbrier County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Greenbrier County has an estimated 31,578 people and 14,788 households. Population estimates show Greenbrier County declined 4.0% from 2020 to 2025, against +3.1% for the U.S. Median household income in Greenbrier County is $48,218, 40% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.0%, before inflation.
Relative to the U.S., household spending in Greenbrier County runs highest on vehicle insurance (an index of 120, where 100 is the U.S. average) and lowest on memberships, classes and admissions (49).
Of the business types scored in Greenbrier County, grocery stores (55), home repair companies (50) and grocery and convenience stores (41) have the highest Groundwork market scores. For grocery stores, that ranks #826 of 2,070 scored counties.
Against the U.S., map listings per household run highest for veterinarians (2.7 times the U.S. rate) and lowest for gyms and studios (46% below the U.S. rate).
All 56 business types in Greenbrier County
Highest Groundwork market score first. Each score compares Greenbrier County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery stores | 55 | #826 of 2,070 | 6 | 4.1 | $12.9M | 139 | 4 |
| Home repair trades | 50 | #1,005 of 2,057 | 5 | 3.4 | $7M | 287 | 23 |
| Grocery and convenience stores | 41 | #1,549 of 2,402 | 31 | 21.0 | $2.5M | 74 | 5 |
| Gyms | 37 | #1,314 of 1,792 | 5 | 3.4 | $1.4M | 109 | Under 3 |
| Child care and preschools | 31 | #1,310 of 1,611 | 7 | 4.7 | $636K | 64 | 6 |
| Gyms, studios and classes | 29 | #1,814 of 2,088 | 12 | 8.1 | $590K | 89 | 6 |
| Insurance agencies | 28 | #1,862 of 2,272 | 30 | 20.3 | $1.2M | 93 | 20 |
| Auto repair shops | 28 | #2,077 of 2,378 | 34 | 23.0 | $356K | 80 | 13 |
| Funeral homes | 27 | #1,272 of 1,472 | 8 | 5.4 | $291K | 43 | 5 |
| Auto repair and car care | 27 | #2,117 of 2,401 | 60 | 40.6 | $202K | 75 | 18 |
| Real estate | 27 | #2,141 of 2,229 | 39 | 26.4 | Index only | 112 | 16 |
| Real estate agents and brokers | 26 | #2,107 of 2,176 | 31 | 21.0 | Index only | 112 | 11 |
| Physical therapy | 25 | #1,272 of 1,422 | 6 | 4.1 | $2.3M | 94 | 7 |
| Coffee shops and cafes | 25 | #1,877 of 2,063 | 15 | 10.1 | $2.9M | 79 | 7 |
| Gas stations | 24 | #2,135 of 2,358 | 29 | 19.6 | $1.4M | 59 | 22 |
| Convenience stores | 23 | #1,967 of 2,261 | 15 | 10.1 | $5.2M | 66 | Under 3 |
| Salons, barbers and spas | 22 | #2,279 of 2,385 | 69 | 46.7 | $154K | 73 | 8 |
| Bakeries and dessert shops | 21 | #1,800 of 1,889 | 16 | 10.8 | $2.7M | 66 | 7 |
| Primary care and pediatrics | 20 | #1,541 of 1,656 | 10 | 6.8 | $1.4M | 76 | 23 |
| Hair salons | 20 | #2,228 of 2,339 | 41 | 27.7 | $260K | 60 | 6 |
| Tire shops | 19 | #1,406 of 1,530 | 9 | 6.1 | $1.3M | 54 | 3 |
| Fast food and sandwich shops | 19 | #2,074 of 2,222 | 26 | 17.6 | $1.7M | 55 | 26 |
| Pizza | 18 | #2,034 of 2,090 | 20 | 13.5 | $2.2M | 43 | 26 |
| Clothing, shoes and laundry | 17 | #2,135 of 2,210 | 38 | 25.7 | $599K | 68 | 11 |
| Restaurants and cafes | 17 | #2,346 of 2,405 | 174 | 117.7 | $252K | 68 | 59 |
| Pet grooming and boarding | 16 | #1,403 of 1,461 | 7 | 4.7 | $1.5M | 57 | Under 3 |
| Pet businesses | 16 | #2,160 of 2,200 | 27 | 18.3 | $379K | 43 | 8 |
| Sit-down restaurants | 16 | #2,367 of 2,405 | 98 | 66.3 | $448K | 67 | 26 |
| Clothing and shoe stores | 15 | #2,022 of 2,087 | 30 | 20.3 | $759K | 60 | 11 |
| Car washes and detailing | 14 | #1,401 of 1,451 | 7 | 4.7 | $1.7M | 69 | Under 3 |
| Doctors, dentists and clinics | 13 | #2,363 of 2,394 | 106 | 71.7 | $128K | 84 | 50 |
| Barbershops | 12 | #1,288 of 1,356 | 8 | 5.4 | $1.3M | 71 | Under 3 |
| Dentists and orthodontists | 10 | #1,875 of 1,886 | 19 | 12.8 | $714K | 73 | 14 |
| Martial arts and dance studios | 9 | #1,314 of 1,334 | 6 | 4.1 | $1.2M | 59 | 6 |
| Spas and skin care | 8 | #1,763 of 1,769 | 16 | 10.8 | $666K | 76 | Under 3 |
| Veterinarians | 6 | #1,484 of 1,485 | 13 | 8.8 | $786K | 29 | 8 |
| Optometrists and eye care | 4 | #1,298 of 1,302 | 8 | 5.4 | $1.7M | 54 | 6 |
| Collision repair and body shops | Not scored | Not scored | 4 | 2.7 | $3M | 98 | 3 |
| HVAC and plumbing | Not scored | Not scored | 4 | 2.7 | $8.7M | 183 | 13 |
| Nail salons | Not scored | Not scored | 4 | 2.7 | $2.7M | 159 | Under 3 |
| Pet stores | Not scored | Not scored | 4 | 2.7 | $2.6M | 56 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 2.0 | $4.5M | 189 | Under 3 |
| Home inspectors | Not scored | Not scored | 3 | 2.0 | Index only | 24 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 2.0 | Index only | 162 | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 1.4 | $11.4M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.4 | Index only | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.7 | $22.8M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 1 | 0.7 | $18M | Too few | 21 |
| Pest control | Not scored | Not scored | 1 | 0.7 | $18M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.7 | $34.8M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.7 | $7.1M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 10 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 18 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Greenbrier County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $12.1M | $818 | 85 |
| Gasoline and other fuels | $40.6M | $2,743 | 106 |
| Food away from home | $43.9M | $2,968 | 73 |
| Groceries | $77.6M | $5,250 | 83 |
| Personal care products and services | $10.7M | $721 | 72 |
| Child care and other personal services | $4.5M | $301 | 52 |
| Memberships, classes and admissions | $7.1M | $479 | 49 |
| Medical and dental services | $13.6M | $917 | 71 |
| Pets | $10.2M | $691 | 76 |
| Clothing, shoes and related services | $22.8M | $1,539 | 75 |
| Vehicle insurance | $34.9M | $2,357 | 120 |
| Home repairs, maintenance and insurance | $34.8M | $2,354 | 78 |
| Lawn care, cleaning and other household services | $18M | $1,217 | 86 |
| Rent and homeowner costs | $189.8M | $12,834 | 77 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Greenbrier County
- Population, 2025 estimate
- 31,578−4.0% since 2020
- Households
- 14,788
- Median age
- 46.5
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.8
- Land area
- 1,020 sq. mi.
- People per square mile
- 32
- Median household income
- $48,218+20.0% vs. 2015–2019, before inflation
- Average household income
- $69,064
- Median home value
- $149,000
- Jobs located here
- 12,698
- Daytime population
- 31,539Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Greenbrier County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Greenbrier County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in West Virginia 8
- Monroe County, WV12,386 people
- Summers County, WV11,729 people
- Nicholas County, WV24,277 people
- Fayette County, WV39,519 people
- Raleigh County, WV73,195 people
- Pocahontas County, WV7,784 people
- Webster County, WV8,144 people
- Mercer County, WV58,563 people
Questions
How fast is Greenbrier County, WV growing?
Population estimates put Greenbrier County at 31,578 people in 2025, down 4.0% since 2020, against +3.1% for the U.S. It has 14,788 households. Median household income rose 20.0% from the 2015–2019 survey, before inflation.
How much do households in Greenbrier County, WV spend?
Households in Greenbrier County spend about $189.8M a year on rent and homeowner costs, $77.6M on groceries and $43.9M on food away from home. Set against the U.S., households in Greenbrier County spend the most on vehicle insurance (an index of 120, where 100 is the U.S. average) and the least on memberships, classes and admissions (49).
Which business types have the highest market scores in Greenbrier County, WV?
The highest Groundwork market scores in Greenbrier County are for grocery stores (55), home repair companies (50) and grocery and convenience stores (41). Greenbrier County ranks #826 of 2,070 scored counties for grocery stores.
How does Greenbrier County, WV compare with the U.S.?
The median household income in Greenbrier County is $48,218 a year, 40% below the U.S. median of $80,734. The population fell 4.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $149,000, against $332,700 for the U.S. For its number of households, Greenbrier County has the most map listings, relative to the U.S., for veterinarians (2.7 times the U.S. rate) and the fewest for gyms and studios (46% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 37 of the 56 business types have a score in Greenbrier County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Greenbrier County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in West Virginia · Every U.S. market · How we measure
Screening a site or an acquisition in Greenbrier County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Greenbrier County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.