County profile · West Virginia
Monroe County, WV market data
How Monroe County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 12,491
- +0.8% since 2020
- Households
- 4,619
- Median household income
- $56,750
- +47.3% vs. 2015–2019, before inflation
- Median home value
- $156,300
- Jobs located here
- 1,616
- Highest market score
- 64
- Restaurants and cafes, #584 of 2,405 scored counties
A site report maps the competitors on map listings around any address in Monroe County by name and distance, and the households and spending within reach. Or open the report at the center of Monroe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Monroe County has an estimated 12,491 people and 4,619 households. Population estimates put the population change in Monroe County from 2020 to 2025 at +0.8%, slower than the U.S. (+3.1%). Median household income in Monroe County is $56,750, 30% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 47.3%, before inflation.
Relative to the U.S., household spending in Monroe County runs highest on vehicle insurance (an index of 128, where 100 is the U.S. average) and lowest on memberships, classes and admissions (50).
Of the business types scored in Monroe County, restaurants and cafes (64), insurance agencies (64) and auto repair and car care businesses (60) have the highest Groundwork market scores. For restaurants and cafes, that ranks #584 of 2,405 scored counties.
Against the U.S., map listings per household run highest for grocery and convenience stores (16% above the U.S. rate) and lowest for medical and dental practices (67% below the U.S. rate).
All 56 business types in Monroe County
Highest Groundwork market score first. Each score compares Monroe County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Restaurants and cafes | 64 | #584 of 2,405 | 21 | 45.5 | $673K | 182 | 14 |
| Insurance agencies | 64 | #668 of 2,272 | 7 | 15.2 | $1.7M | 132 | 3 |
| Auto repair and car care | 60 | #720 of 2,401 | 10 | 21.6 | $403K | 150 | Under 3 |
| Salons, barbers and spas | 54 | #922 of 2,385 | 10 | 21.6 | $346K | 163 | 3 |
| Doctors, dentists and clinics | 52 | #1,069 of 2,394 | 13 | 28.1 | $334K | 219 | Under 3 |
| Sit-down restaurants | 48 | #1,252 of 2,405 | 9 | 19.5 | $1.6M | 237 | 12 |
| Auto repair shops | 48 | #1,270 of 2,378 | 8 | 17.3 | $504K | 113 | Under 3 |
| Hair salons | 40 | #1,629 of 2,339 | 7 | 15.2 | $494K | 115 | 3 |
| Grocery and convenience stores | 36 | #1,739 of 2,402 | 10 | 21.6 | $2.5M | 74 | Under 3 |
| Convenience stores | Not scored | Not scored | 4 | 8.7 | $6.2M | 79 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 6.5 | $1.2M | 61 | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 3 | 6.5 | $4.7M | 127 | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 3 | 6.5 | $1.4M | 147 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 6.5 | $288K | 42 | Under 3 |
| Grocery stores | Not scored | Not scored | 3 | 6.5 | $8.3M | 90 | Under 3 |
| Pet businesses | Not scored | Not scored | 3 | 6.5 | $1.1M | 126 | 3 |
| Fast food and sandwich shops | Not scored | Not scored | 2 | 4.3 | $7.1M | Too few | Under 3 |
| Gas stations | Not scored | Not scored | 2 | 4.3 | $6.7M | Too few | 6 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 4.3 | $2.2M | Too few | Under 3 |
| Real estate | Not scored | Not scored | 2 | 4.3 | Index only | Too few | Under 3 |
| Real estate agents and brokers | Not scored | Not scored | 2 | 4.3 | Index only | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 4.3 | $1.7M | Too few | 3 |
| Bakeries and dessert shops | Not scored | Not scored | 1 | 2.2 | $14.1M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 1 | 2.2 | $4.3M | Too few | Under 3 |
| Clothing and shoe stores | Not scored | Not scored | 1 | 2.2 | $7.3M | Too few | Under 3 |
| Clothing, shoes and laundry | Not scored | Not scored | 1 | 2.2 | $7.3M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 2.2 | $4M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 2.2 | $4.3M | Too few | Under 3 |
| Pizza | Not scored | Not scored | 1 | 2.2 | $14.1M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Child care and preschools | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Gyms | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Gyms, studios and classes | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home repair trades | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 7 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Nail salons | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Spas and skin care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Tire shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Monroe County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $4M | $873 | 91 |
| Gasoline and other fuels | $13.4M | $2,891 | 111 |
| Food away from home | $14.1M | $3,060 | 75 |
| Groceries | $25M | $5,409 | 86 |
| Personal care products and services | $3.5M | $749 | 75 |
| Child care and other personal services | $1.4M | $297 | 51 |
| Memberships, classes and admissions | $2.3M | $495 | 50 |
| Medical and dental services | $4.3M | $940 | 73 |
| Pets | $3.3M | $718 | 79 |
| Clothing, shoes and related services | $7.3M | $1,571 | 76 |
| Vehicle insurance | $11.6M | $2,505 | 128 |
| Home repairs, maintenance and insurance | $11.3M | $2,438 | 81 |
| Lawn care, cleaning and other household services | $5.8M | $1,258 | 89 |
| Rent and homeowner costs | $60.9M | $13,188 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Monroe County
- Population, 2025 estimate
- 12,491+0.8% since 2020
- Households
- 4,619
- Median age
- 44.9
- Homes lived in by their owners
- 87%
- Vehicles per household
- 1.9
- Land area
- 473 sq. mi.
- People per square mile
- 26
- Median household income
- $56,750+47.3% vs. 2015–2019, before inflation
- Average household income
- $68,315
- Median home value
- $156,300
- Jobs located here
- 1,616
- Daytime population
- 9,609Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Monroe County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Monroe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in West Virginia 8
- Summers County, WV11,729 people
- Greenbrier County, WV32,386 people
- Mercer County, WV58,563 people
- Raleigh County, WV73,195 people
- Fayette County, WV39,519 people
- Wyoming County, WV20,629 people
- Nicholas County, WV24,277 people
- McDowell County, WV17,943 people
Questions
How fast is Monroe County, WV growing?
Population estimates put Monroe County at 12,491 people in 2025, up 0.8% since 2020, slower than the U.S. (+3.1%). It has 4,619 households. Median household income rose 47.3% from the 2015–2019 survey, before inflation.
How much do households in Monroe County, WV spend?
Households in Monroe County spend about $60.9M a year on rent and homeowner costs, $25M on groceries and $14.1M on food away from home. Set against the U.S., households in Monroe County spend the most on vehicle insurance (an index of 128, where 100 is the U.S. average) and the least on memberships, classes and admissions (50).
Which business types have the highest market scores in Monroe County, WV?
The highest Groundwork market scores in Monroe County are for restaurants and cafes (64), insurance agencies (64) and auto repair and car care businesses (60). Monroe County ranks #584 of 2,405 scored counties for restaurants and cafes.
How does Monroe County, WV compare with the U.S.?
The median household income in Monroe County is $56,750 a year, 30% below the U.S. median of $80,734. The population rose 0.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $156,300, against $332,700 for the U.S. For its number of households, Monroe County has the most map listings, relative to the U.S., for grocery and convenience stores (16% above the U.S. rate) and the fewest for medical and dental practices (67% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 9 of the 56 business types have a score in Monroe County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Monroe County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in West Virginia · Every U.S. market · How we measure
Screening a site or an acquisition in Monroe County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Monroe County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.