County profile · West Virginia
Brooke County, WV market data
How Brooke County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 21,142
- −6.0% since 2020
- Households
- 9,675
- Median household income
- $54,316
- +5.5% vs. 2015–2019, before inflation
- Median home value
- $141,500
- Jobs located here
- 7,914
- Highest market score
- 61
- Insurance agencies, #745 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Brooke County by name and distance, and the households and spending within reach. Or open the report at the center of Brooke County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Brooke County has an estimated 21,142 people and 9,675 households. Population estimates put the population change in Brooke County from 2020 to 2025 at −6.0%, against +3.1% for the U.S. Median household income in Brooke County is $54,316, 33% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 5.5%, before inflation.
Relative to the U.S., household spending in Brooke County runs highest on vehicle insurance (an index of 105, where 100 is the U.S. average) and lowest on memberships, classes and admissions (58).
Of the business types scored in Brooke County, insurance agencies (61), real estate agents and brokers (56) and real estate businesses (55) have the highest Groundwork market scores. For insurance agencies, that ranks #745 of 2,272 scored counties.
Brooke County is part of the Weirton-Steubenville metro area. Against the U.S., map listings per household run highest for convenience stores (2.1 times the U.S. rate) and lowest for medical and dental practices (61% below the U.S. rate).
All 56 business types in Brooke County
Highest Groundwork market score first. Each score compares Brooke County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 61 | #745 of 2,272 | 8 | 8.3 | $2.5M | 197 | 6 |
| Real estate agents and brokers | 56 | #716 of 2,176 | 6 | 6.2 | Index only | 405 | Under 3 |
| Real estate | 55 | #799 of 2,229 | 8 | 8.3 | Index only | 382 | Under 3 |
| Dentists and orthodontists | 49 | #954 of 1,886 | 6 | 6.2 | $1.6M | 163 | 5 |
| Hair salons | 49 | #1,213 of 2,339 | 10 | 10.3 | $760K | 177 | 5 |
| Clothing and shoe stores | 48 | #1,111 of 2,087 | 6 | 6.2 | $2.7M | 211 | Under 3 |
| Clothing, shoes and laundry | 47 | #1,226 of 2,210 | 9 | 9.3 | $1.8M | 203 | Under 3 |
| Auto repair shops | 47 | #1,319 of 2,378 | 13 | 13.4 | $536K | 120 | 7 |
| Auto repair and car care | 45 | #1,409 of 2,401 | 24 | 24.8 | $290K | 108 | 9 |
| Pet businesses | 44 | #1,352 of 2,200 | 8 | 8.3 | $921K | 105 | 6 |
| Salons, barbers and spas | 43 | #1,555 of 2,385 | 25 | 25.8 | $304K | 143 | 7 |
| Doctors, dentists and clinics | 42 | #1,562 of 2,394 | 32 | 33.1 | $300K | 197 | 25 |
| Bakeries and dessert shops | 38 | #1,346 of 1,889 | 6 | 6.2 | $5.2M | 126 | Under 3 |
| Gas stations | 36 | #1,735 of 2,358 | 11 | 11.4 | $2.1M | 87 | 11 |
| Sit-down restaurants | 28 | #2,120 of 2,405 | 58 | 59.9 | $541K | 82 | 13 |
| Grocery and convenience stores | 27 | #2,037 of 2,402 | 24 | 24.8 | $2.2M | 66 | 7 |
| Gyms, studios and classes | 26 | #1,881 of 2,088 | 9 | 9.3 | $611K | 92 | Under 3 |
| Restaurants and cafes | 26 | #2,154 of 2,405 | 104 | 107.5 | $302K | 81 | 35 |
| Funeral homes | 25 | #1,313 of 1,472 | 6 | 6.2 | $271K | 40 | 5 |
| Coffee shops and cafes | 24 | #1,899 of 2,063 | 9 | 9.3 | $3.5M | 94 | Under 3 |
| Convenience stores | 22 | #1,993 of 2,261 | 16 | 16.5 | $3.3M | 42 | 3 |
| Fast food and sandwich shops | 18 | #2,083 of 2,222 | 15 | 15.5 | $2.1M | 69 | 21 |
| Pizza | 13 | #2,063 of 2,090 | 13 | 13.4 | $2.4M | 47 | 21 |
| Chiropractors | 12 | #1,480 of 1,490 | 6 | 6.2 | $1.6M | 67 | Under 3 |
| Gyms | 12 | #1,731 of 1,792 | 7 | 7.2 | $786K | 60 | Under 3 |
| Tire shops | 9 | #1,502 of 1,530 | 5 | 5.2 | $1.4M | 56 | Under 3 |
| Nail salons | 7 | #1,312 of 1,328 | 8 | 8.3 | $950K | 57 | Under 3 |
| Child care and preschools | Not scored | Not scored | 4 | 4.1 | $829K | 83 | 4 |
| Grocery stores | Not scored | Not scored | 4 | 4.1 | $13.4M | 144 | 4 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 4.1 | $1.8M | 72 | 3 |
| Physical therapy | Not scored | Not scored | 4 | 4.1 | $2.4M | 100 | 4 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 4.1 | $2.4M | 135 | 16 |
| Spas and skin care | Not scored | Not scored | 4 | 4.1 | $1.9M | 217 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 3.1 | $2.5M | 134 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 3.1 | $2.3M | 92 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 3.1 | $2.3M | 75 | Under 3 |
| Home repair trades | Not scored | Not scored | 3 | 3.1 | $8.3M | 343 | 3 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 3.1 | $4.3M | 146 | 6 |
| Lawn, cleaning and pest control | Not scored | Not scored | 3 | 3.1 | $4.3M | 254 | 6 |
| HVAC and plumbing | Not scored | Not scored | 2 | 2.1 | $12.5M | Too few | 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 2.1 | $2.8M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 2.1 | $3.7M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 2.1 | $3.7M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.0 | $16.1M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 1.0 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.0 | $16.1M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.0 | $9.6M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.0 | Index only | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.0 | $25M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Brooke County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $7M | $720 | 75 |
| Gasoline and other fuels | $22.9M | $2,364 | 91 |
| Food away from home | $31.4M | $3,243 | 80 |
| Groceries | $53.5M | $5,530 | 88 |
| Personal care products and services | $7.6M | $785 | 78 |
| Child care and other personal services | $3.3M | $343 | 59 |
| Memberships, classes and admissions | $5.5M | $569 | 58 |
| Medical and dental services | $9.6M | $993 | 77 |
| Pets | $7.4M | $762 | 84 |
| Clothing, shoes and related services | $16.1M | $1,665 | 81 |
| Vehicle insurance | $19.8M | $2,046 | 105 |
| Home repairs, maintenance and insurance | $25M | $2,579 | 85 |
| Lawn care, cleaning and other household services | $12.8M | $1,323 | 94 |
| Rent and homeowner costs | $132.4M | $13,684 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Brooke County
- Population, 2025 estimate
- 21,142−6.0% since 2020
- Households
- 9,675
- Median age
- 46.4
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.5
- Land area
- 89 sq. mi.
- People per square mile
- 245
- Median household income
- $54,316+5.5% vs. 2015–2019, before inflation
- Average household income
- $74,922
- Median home value
- $141,500
- Jobs located here
- 7,914
- Daytime population
- 19,521Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Brooke County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Brooke County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in West Virginia 8
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- Ohio County, WV41,582 people
- Marshall County, WV29,865 people
- Wetzel County, WV14,078 people
- Monongalia County, WV107,163 people
- Tyler County, WV8,064 people
- Marion County, WV55,909 people
- Doddridge County, WV7,711 people
Questions
How fast is Brooke County, WV growing?
Population estimates put Brooke County at 21,142 people in 2025, down 6.0% since 2020, against +3.1% for the U.S. It has 9,675 households. Median household income rose 5.5% from the 2015–2019 survey, before inflation.
How much do households in Brooke County, WV spend?
Households in Brooke County spend about $132.4M a year on rent and homeowner costs, $53.5M on groceries and $31.4M on food away from home. Set against the U.S., households in Brooke County spend the most on vehicle insurance (an index of 105, where 100 is the U.S. average) and the least on memberships, classes and admissions (58).
Which business types have the highest market scores in Brooke County, WV?
The highest Groundwork market scores in Brooke County are for insurance agencies (61), real estate agents and brokers (56) and real estate businesses (55). Brooke County ranks #745 of 2,272 scored counties for insurance agencies.
How does Brooke County, WV compare with the U.S.?
The median household income in Brooke County is $54,316 a year, 33% below the U.S. median of $80,734. The population fell 6.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $141,500, against $332,700 for the U.S. For its number of households, Brooke County has the most map listings, relative to the U.S., for convenience stores (2.1 times the U.S. rate) and the fewest for medical and dental practices (61% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 27 of the 56 business types have a score in Brooke County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Brooke County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Brooke County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Brooke County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.